ConversionXL

APRIL 4, 2017

There are many who aren’t doing it well , but to me it seems this is a natural extension of any other acquisition channel, and a super important lever for retention and relationship building. Virality and Referral. Virality is the key lever of many of the most famous growth examples: Dropbox, Uber, Facebook, Hotmail.

Channel 118

Channel Marketing Viral SEO 118

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Instead, watch payback period for acquisition efficiency, watch retention for product/market fit, watch expansion revenue for long-term growth, and watch gross margin for long-term profitability. Sales” is not a dirty word. But usually, you should focus on what’s best for the customer and your company. HT Tom Tunguz ). HT Tom Tunguz ).

Restful 202

Restful Founder Revenue Acquisition 202

Both Sides of the Table

APRIL 4, 2011

Measuring viral adoption is obviously important. Retention / Churn. 10% of our revenue is coming from direct sales of our banner inventory. 15% is coming from in-app product sales (25% of these with cash, 75% with “incentivized offers.”). How many adds came through organic SEO? How many through affiliate deals?

Metrics 346

Metrics Startup Acquisition SEM 346

crowdSPRING Blog

MARCH 7, 2014

Employee Retention - crowdspring.co/1f2fAz5. 7 Things Marketers Can Learn From 2,616 Viral Headlines. The Sale After The Sale: The New Reality Of Selling Display Ads - crowdspring.co/P1Tb07. Don’t fear competition. Many of the best companies embrace it - crowdspring.co/1kgAen9. ripenn - crowdspring.co/1gSudHW.

Social Media 98

Social Media Small Business Design Media 98

Startup Professionals Musings

MARCH 2, 2019

It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world. Maximize customer retention. Almost 40% of small businesses that sell on Facebook say it is their sole sales channel. With over 77% of the U.S.

Social Media 246

Social Media Media Reputation Viral 246

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

of revenue, force-feeding sales pipelines with an unprofitable product. I know the argument: The pay-back period on sales, marketing, and up-start costs is long, but there’s a profitable result at the end of the tunnel. Marketing, sales, legal, account management, on-boarding, technical guidance, training.

Business Model 335

Business Model .Net Revenue IPO 335

Up and Running

JANUARY 22, 2020

So rather than trying to make a sale or advertising product reviews, for example, you should curate content about the endocannabinoid system, the science behind cannabis, and the “lifestyle.” Incorporating referral links into your communications and incentivizing folks to share them facilitates “viral lopping” and organic growth.

SMS 101

SMS Marketing Affiliate Social Media 101

Duct Tape Marketing

JUNE 27, 2013

Within hours, your response to your disgruntled customer can go viral—even obtaining national attention (something you definitely don’t want). According to a post that went viral on Facebook, a little girl’s father was in Afghanistan and ordered a bouquet that came with a necklace for his daughter to be delivered on Valentine’s Day.

Social Media 69

Social Media Viral Media Customer 69

Startup Professionals Musings

JULY 11, 2013

If these three million see no timely response, your problem can go viral (like United Breaks Guitars ). Respond online and let the positive vibes go viral instead. A positive result could be a reputation that you put customer relationships first and sales second. Increase customer loyalty and therefore customer retention.

Social Media 249

Social Media Media Customer Viral 249

Startup Professionals Musings

DECEMBER 6, 2012

If these three million see no timely response, your problem can go viral (like United Breaks Guitars ). Respond online and let the positive vibes go viral instead. A positive result could be a reputation that you put customer relationships first and sales second. Increase customer loyalty and therefore customer retention.

Social Media 228

Social Media Media Customer Viral 228

Startup Professionals Musings

AUGUST 24, 2013

It highlights the story of how United Airlines in 2008 paid no attention to social media as Dave’s story of his crushed guitar and poor customer service went viral around the world. Maximize customer retention. Almost 40% of small businesses that sell on Facebook say it is their sole sales channel. You need to be there.

Social Media 271

Social Media Media Startup Reputation 271

Startup Professionals Musings

FEBRUARY 26, 2017

It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world. Maximize customer retention. Almost 40% of small businesses that sell on Facebook say it is their sole sales channel. With over 78% of the U.S.

Social Media 120

Social Media Media Entrepreneur Reputation 120

VC Cafe

NOVEMBER 2, 2019

In SaaS the main benchmarks being measured are revenue growth, sales efficiency (unit economics), churn and burn rate. The main B2C benchmarks have to do with traction: growth in user acquisition, user retention/churn, monetisation, as well as the effectiveness of consumer marketing + virality. Consumer apps and services.

B2C 141

B2C Technical Review Startup Retention 141

Cracking the Code

DECEMBER 1, 2009

Labels: Cloud Computing , SaaS , sales and marketing. sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. Posted by Philippe Botteri.

Software Review 48

Software Review Technical Review Cloud Europe 48

Hippoland

AUGUST 8, 2018

As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale. Sales cycles matter though.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale. Sales cycles matter though.

Founder 48

Founder Sales Cycle Affiliate Retention 48

David Teten

MAY 1, 2013

For a high sales price to occur, you need what economists call a ‘coincidence of wants’: a buyer with liquid cash and a need for your specific domain name. Only a small number of strategic buyers can use a good domain name at any given time, so therefore it’s very hard to get paid a lot of money for a given domain name.

Naming 114

Naming Semantic Venture Capital Startup 114

Startup Professionals Musings

JULY 18, 2012

It highlights the story of how United Airlines in 2008 paid no attention to social media as Dave’s story of his crushed guitar and poor customer service went viral around the world. Maximize customer retention. Almost 40% of small businesses that sell on Facebook say it is their sole sales channel. You need to be there.

Social Media 198

Social Media Media Marketing Reputation 198

ConversionXL

APRIL 13, 2017

same thing as growth hacker or growth marketer): “The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. This usually comes down to very company specific things, like what channels are effective for growth.

Analytics 99

Analytics Engineer SEO Channel 99

Startup Lessons Learned

APRIL 14, 2009

For a startup, having great sales DNA is a wonderful asset. This is the magic of sales: by learning about each customer in-depth, they can convince each of them that this product would solve serious problems. But here’s where a truly great sales artist comes in. They are closing orders.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Steve Blank

APRIL 20, 2021

In other words, you prove retention. With both growth and retention, you earn the right to build more. In the Roku case study we’ve chosen three execution branches: (1) delivery platforms, (2) sales channels, and (3) chip platforms. Sales channels. Every additional sales channel costs resources and increases scope.

Product 436

Product Viral Channel San Francisco 436

ConversionXL

OCTOBER 14, 2021

You might find that, on average, your CSAT score is lowest at the handoff point between sales and service. And complement this data with ongoing research such as in-app surveys, social media listening, and customer retention metrics. Or are you concerned more with customer retention and cross-sell opportunities? Brand loyalty.

Metrics 157

Metrics Marketing Campaign Audience 157

ConversionXL

APRIL 3, 2018

Facts don’t change minds – true for both sales and customers. Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Start with retention. Optimize for retention, not just acquisition.

Retention 106

Retention Artificial Inteligence Channel Email 106

View from Seed

AUGUST 30, 2016

SMBs account for 54% of all US sales. What customer retention strategies are working best for other florists? Most people shy away from answering or deflect when their boss acts, “Why can’t we create a video like Dollar Shave Club and go viral?” The number of SMBs in the US has increased 49% since 1982.

Social Media 185

Social Media B2B North America Media 185

Duct Tape Marketing

MARCH 5, 2015

Let’s take the basic model of the customer journey: Awareness -> Consideration -> Purchase -> Retention -> Advocacy. If you have connected unique coupon codes with your point of sale system , you can even deliver the customer a coupon just moments after their purchase.

Customer 28

Customer Mobile Viral Retention 28

crowdSPRING Blog

AUGUST 20, 2018

Sales and general foot traffic increased because of the free offer, which demonstrated the power of reciprocity. Multichannel Merchant explains: One of the most viral examples of the “surprise and delight” strategy came from a rather traditional, old-fashioned brand: Morton’s Steakhouse. Morton’s Steakhouse.

Las Vegas 63

Las Vegas Philadelphia Small Business Marketing 63

ConversionXL

JUNE 24, 2014

Whether you make money through sales or ads, you ALWAYS need more user engagement on your website. Going social improves the quantity and quality of data your marketing team receives, enabling you to make more informed decisions about everything your business does – including marketing & customer retention strategies.

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

SEPTEMBER 2, 2019

Whether you make money through sales or ads, you always need more user engagement on your website. Going social improves the quantity and quality of data your marketing team receives, enabling you to make more informed decisions about everything your business does—including marketing and customer retention strategies.

Social Network 73

Social Network Viral Social Media B2C 73

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K This means users love it, that there’s lots of retention and engagement, even at small numbers. Ads drive awareness…to drive sales. PR and publicity drive attention…to drive sales. It is simply getting customers.

Retention 48

Retention Metrics Acquisition Conversion 48

Reid Hoffman

MARCH 19, 2019

Dropbox made a great file-sharing product, for instance, but it was their viral marketing campaign that allowed them to cheaply acquire millions of customers. In other words, what percentage of sales are available to pay for growth, and to reward investors for financing that growth. The third is high gross margins.

Cofounder 28

Cofounder Business Model IPO Non-Compete 28

The Next Web

AUGUST 26, 2012

The metrics that matter the most are returning customers (user retention), turnover per customer and viral growth (k-factor). Remember that raising money in itself is not the purpose; it’s about creating an organization that can fully focus on finding retention and a working business model that can later on scale.

Bankruptcy 121

Bankruptcy Technical Review Intellectual Property Due Diligence 121

Steve Blank

FEBRUARY 26, 2020

For a Series A round you want to prove you have built a repeatable and scalable sales/revenue model and understand all parts of the business model. The goal of the product at this stage is not a sale, but to test hypotheses about customer product/market fit. Retention and low attrition are good signs of customer validation.

Cofounder 431

Cofounder Seed Stage Valuation Metrics 431

ConversionXL

MAY 19, 2016

The biggest shortcoming being that it considers the sales cycle to be a linear process where a customer passes sequentially through sales steps and where he/she is the only one involved in the decision making process. One of my favorite examples of this is the design of viral loops. sales page, cart, purchase, etc.)

Analytics 78

Analytics Metrics Channel Software Review 78

klinger.io

JANUARY 17, 2014

As a analytics consultant I am working with a lot of startups and help them in the topics of metrics, analytics, retention and growth. Conversion Rates, Landing Page Optimizations, Funnel Optimizations, Viral Loops, Quick questions and insights are they typical examples of usecases of exploration. eg switch sales focus).

Analytics 67

Analytics Metrics Startup Database 67

Occam's Razor

MAY 2, 2017

B2B / Enterprise Sales: Salesforce. There are multiple points of value from the Trailheads program (lower support costs, higher retention, faster time to value for clients etc.) Don’t accept the excuse oh but all the sales come via phone or I convert at industry events or our buyers are old school! A quick best practice.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

AUGUST 22, 2011

Customer Personas, Customer Value, Customer Retention and Non-line Marketing. Tip #14: Measuring Value of Ecommerce Sales Tools. Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions. Five Rules for High Impact Web Analytics Dashboards. Web Analytics: A Puzzle or A Mystery? Tip #16: Brand Evangelists Index.

Analytics 124

Analytics Metrics SEM Web 124