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How to Wisely Utilize Debt for Business Expansion

The Startup Magazine

You may need funding for new equipment, hiring additional staff, expanding facilities, or investing in marketing and advertising campaigns. It compares a company’s net operating income to its debt payments, providing insight into its repayment capacity. Effective marketing and sales initiatives are essential to succeed.

Finance 147
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Digital marketers are the tech industry’s trailblazers, according to Pathrise

The Startup Magazine

This is where paid advertising comes in. Pay-per-click (PPC) advertising is another essential digital marketing tool. Ideally, digital marketers can optimize PPC marketing campaigns so the conversions (sales) from the ad nets more revenue than the cost of the campaign. How do marketers promote a company’s content?

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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. In the second part of the talk a large client joined FBe on stage to make the case for Facebook campaigns.

Metrics 165
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How to QA Ecommerce Email Campaigns to Increase ROI

ConversionXL

Converting customers from your mailing list costs less than converting the same number via advertising. People don’t go through email campaigns from the customer’s perspective to see what they’re receiving prior to or after an online purchase. But first, here are some signs that you’re not managing your email campaigns effectively.

Campaign 123
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Digital marketers are the tech industry’s trailblazers, according to Pathrise

The Startup Magazine

This is where paid advertising comes in. Pay-per-click (PPC) advertising is another essential digital marketing tool. Ideally, digital marketers can optimize PPC marketing campaigns so the conversions (sales) from the ad nets more revenue than the cost of the campaign. How do marketers promote a company’s content?

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Sponsored Poolfunding: A New Way To Think About Maximizing Advertising Dollars

YoungUpstarts

Google continues to evolve and refine its search algorithms over time, leading more businesses to turn to paid advertising models to get the exposure they seek in the multi-channel, multi-device world. You have to consider mobile advertising, social media, content marketing, pay-per-click, and let’s not forget organic SEO. The result?

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Critical Tips to Developing an Effective Marketing Strategy for Startups in “Boring” Industries

ReadWriteStart

Casting a wide net with your marketing efforts not only burns through your budget, but it ensures that your message resonates with no one. Think of it like word-of-mouth advertising, but on a much larger scale. Then, when it’s time to advertise, you’re ready to go. Choose your Market Audience. To start, you need a website.

Developer 159