The Startup Magazine
AUGUST 3, 2021
Some noteworthy developments from 2020 include: Instagram is now on par with Facebook for advertisements sold: Over the past few years, the social media site Instagram has caught up with Facebook with the number of ads placed and user actions taken from those ads. Lazarus sees this as a marketing trend that will only grow larger.
Feld Thoughts
AUGUST 20, 2013
R/GA creates advertising and marketing products based in technology and design and has earned countless accolades over the years, including Advertising Age’s “Digital A-List” and “Agencies of the Decade.” They are the force behind the opening title sequence for 1978?
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ConversionXL
AUGUST 5, 2013
I used to live and work in Dubai (2005-2007). It takes a while to understand how its connected. Ultimately it depends what the searcher was looking for. Verdict: the scent is average. #4 That helped me figure this out quicker than some, but it’s a pretty good “never do this” example. What does the website say?
Agile VC
MAY 13, 2013
Google didn’t have to convince people that Internet search was needed… they just had to make it work better (via PageRank and subsequent innovations) and monetize it better (by copying GoTo/Overture with paid search advertising). Work Out Early Kinks - Dropbox wasn’t the first consumer cloud storage service.
YoungUpstarts
JUNE 9, 2012
Let’s not forget that back in 2007 when the folks at Apple made us fall in love with apps, the mobile web was in its infancy. This allows for things like location-based offers and mobile advertising. In terms of pushing mobile ads, apps do allow for a great deal more freedom for advertisers than mobile websites.
Both Sides of the Table
DECEMBER 5, 2010
Brands didn’t advertise their web pages they advertised “AOL Keywords.&# If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. Facebook had grown stratospherically from 2004-2007 to 100 million users and was everything that MySpace wasn’t.
YoungUpstarts
JUNE 9, 2015
To advertise to your shoppers that you offer deals through their smartphones and failing to deliver is too great a risk that can seriously degrade your customer’s trust. The retailer that deploys beacons must not fall into a state of comfort. But how do you get people to download and install the correct app on their mobile device?
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