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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches. Our sections are: #1: Facebook Advertising/Marketing ROI Challenge: You're Thinking Wrong. #2:

Metrics 165
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10+ Trends: Recap of 2011 and What’s Next…

thebarefootvc

But even more exciting is when I see inflection points of adoption — which is why 2011 was a particularly exhilirating year for me. What We Saw in 2011…. The list of applications to engage, empower and organize citizens continues to grow, and will be one of the most defining legacies of 2011.

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[Interview] RIM Eyes Southeast Asia’s Developer Scene

YoungUpstarts

BlackBerry DevCon Asia 2011 will be held in Bangkok, Thailand this year. The BBM SDK allows very unique social features to existing and new applications, including the ability to distribute and share applications virally through BB.

Developer 207
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From Agency to Enterprise Software: The Evolution of Buddy Media

This is going to be BIG.

Our current focus is on creating sticky, super viral applications that help users get more out of Facebook and other social media. It does so through a powerful rapid development platform and the Buddy Media Advertising Network, which provides advertisers an easy way to reach millions of users of the leading social networks.

Software 105
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Build it and they won’t come: How and why growth hacking came to be

The Next Web

One explanation is that “growth hacking” is just a catchy way to rebrand marketers, but this begs the question as to why “growth hacking” went viral in the first place. Paid advertising channels follow the same pattern. 05 percent CTR on Facebook in 2011. Why has growth hacking so strongly resonated with the startup community?

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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. CEO hinted to WSJ that it may go public in early 2011. It means that the investors can focus on the issues that one faces at that particular stage.

Partner 240
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Risk-takers and Strategists: Jeremiah Owyang on Long-Term Social Media Planning

ReadWriteStart

At this point, with Twitter and Facebook having hit critical mass and millions opting into location-based advertisements, the issue for most organizations is transitioning from ad hoc profile updates to long-term strategy. After all, virality often tends to be based on ideas that are new to the public. Hiring The Right Candidate.