ConversionXL

JULY 29, 2015

I scoured the academic research on crowdfunding, philanthropy, and helping behavior to understand when and why people donate money (and how you can use those principles in a crowdfunding campaign). Before launching your campaign, build your community reputation. donating to your campaign). Strategy: Trigger Their Self-Awareness.

Campaign 48

Campaign Reputation Metrics Naming 48

VC Cafe

JUNE 18, 2012

Innovate Israel 2012 aims to connect Israeli web, mobile & digital entrepreneurs & businesses with their UK & European counterparts. Potential partnerships with media and telecom giants make it attractive enough though, and hopefully there will be cross polination between the Israeli startups and the great tech cluster in London.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

ConversionXL

JUNE 24, 2014

In fact, 54% of users said they may actually leave a website and go to another rather than complete an individual registration form, according to a 2012 survey conducted by Blue Research. Social sharing means you can access a wider audience because users love sharing content online.

Social Network 130

Social Network Viral Social Media B2C 130

YoungUpstarts

MARCH 6, 2015

Unusual, unique and eye-catching marketing campaigns are often pursued in an attempt to become separate from the herd. Here are five crazy marketing campaigns that paid off for start-ups and new businesses: Uber. The media fallout was huge and eBay bought the company five months later for more than $300,000,000.

Campaign 100

Campaign Haiti Marketing Oregon 100

Brandanew

NOVEMBER 27, 2015

If your campaigns are using a range of social media marketing habits that lead to failure, then it's time to make a change. Social media marketing (SMM) not working is simply a sign that you need to identify what's going wrong and try again. Trial and error is the only way you will consistently improve and grow your campaigns.

Social Media 100

Social Media Media Marketing Campaign 100

David Teten

JULY 12, 2013

Are you trying to build buzz, but don’t have the cash to launch a full-fledged PR campaign? We’ve listed below some of the more creative ways that we’ve seen our portfolio companies and others attract the media, at zero or trivial cost. Exploit social media and establish a voice for your company on Twitter and Facebook.

PR 114

PR Public Relations Startup Technical Review 114

mashable.com

OCTOBER 5, 2012

October 4, 2012 by Cezary Pietrzak. your product appeals to a tech audience), as it cheapens your image. Grindr CEO: 100 Percent of My Audience Does Not Have Equality. October 4, 2012 12:16:07. October 4, 2012 15:00:22. October 4, 2012 14:29:24. October 4, 2012 14:51:35. Like Tweet. Like Tweet.

Naming 104

Naming Startup Social Media RSS 104

leananalyticsbook.com

AUGUST 19, 2012

August 7, 2012 by Alistair. Communicating this focus to your employees, investors, and even the media will really help you concentrate your efforts. There are three criteria you can use to help choose your OMTM: the business you’re in; the stage of your startup’s growth; and your audience. Skip to secondary content.

Metrics 58

Metrics Clickthrough Lean Analytics 58

ConversionXL

MAY 8, 2019

This post highlights ways that ecommerce companies are using content marketing to attract, engage, close, and delight their target audience. I spoke to Ryan Robinson , an entrepreneur and marketing consultant who has grown his audience to 400,000 monthly readers. Here’s the type of content you should be creating for this audience.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

mashable.com

OCTOBER 5, 2012

October 3, 2012 by Cezary Pietrzak. Grindr CEO: 100 Percent of My Audience Does Not Have Equality. October 3, 2012 14:52:37. A tech and social media publishing site. October 3, 2012 15:28:03. October 3, 2012 20:30:29. October 4, 2012 04:53:23. October 5, 2012 13:46:19. Latest Social Media News.

Naming 84

Naming Startup Social Media RSS 84

ConversionXL

SEPTEMBER 28, 2016

Your boss probably thinks so, but the truth is that a lot of sites that aren’t ready to go viral launch their campaigns too soon. Here are some non-video viral campaigns that have been successful in the last few years. Your audience is already a fan of what you do. But before you read on, consider the original question.

Viral 48

Viral Conversion Campaign Audience 48

Occam's Razor

JANUARY 2, 2013

If you don't see other sources (campaigns – email, social, display) are not tagged. Then go to Traffic Source > Sources > Campaigns to get a feel for how many display, social, email, other campaigns the company might be running. Multi-channel attribution was the flavor of the month for every month in 2012.

Analytics 159

Analytics Search Campaign eCommerce 159

crowdSPRING Blog

AUGUST 2, 2016

It wasn’t until 1800, when young upstart Aaron Burr chose to break with tradition and openly campaign against favored Republican candidate Thomas Jefferson, that the idea of directly attacking an opponent and speaking on your own qualifications became a thing. The most expensive branding and marketing campaigns in the world.

Social Media 48

Social Media Marketing Campaign PR 48

Duct Tape Marketing

AUGUST 4, 2017

Old content can become usable when developers convert it to other types of media. New Audiences. Content developers are aware that readers are constantly adapting to an array of media available. A lot of people, as mentioned above, prefer more entertaining forms of media such as sound clips or short video presentations.

Jamaica 71

Jamaica Curation Technical Review Audience 71

Duct Tape Marketing

MAY 30, 2014

No doubt you are raising the mantle of social media dominance and gathering all the “followers” and “likes” that are to be had, but have you got the moves to keep their attention? Properly designed and produced videos are an amazing way to build strength behind any marketing campaign. I know, buzzword alert!

Video 77

Video Widget Software Review Entrepreneur 77

mashable.com

DECEMBER 29, 2011

Facebook 2012: What the Future Holds for the Social Media Powerhouse. As the innovation engines of the economy, what startups figured out in 2011 will likely appear on other sectors’ trend lists in 2012. Small Businesses Plan to Buy an iPad in 2012 [STUDY]. How to Launch a Social Ambassador Campaign.

New York City 83

New York City New York Startup Social Media 83

YoungUpstarts

SEPTEMBER 16, 2014

While mobile campaigns present a number of unique challenges, they provide companies with valuable opportunities to reach consumers at the palm of their hands. The ubiquity of smartphones and tablets provides companies with constant access to their target audiences. billion to $19.3

Advertising 257

Advertising Las Vegas Mobile Southern California 257

ConversionXL

NOVEMBER 14, 2013

Barack Obama won the 2012 US elections and his data-driven team played a huge part in it. And you know what – this was mostly in 2012 (+ Moneyball came out in 2004). So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. Nate Silver. Any guesses?

PPC 123

PPC Analytics Conversion SEO 123

Duct Tape Marketing

FEBRUARY 14, 2018

My own experience sending a newsletter has been eye-opening, and while social media garners most of the mainstream headlines these days, email remains as powerful as ever, and it’s well-positioned to be an effective offering into the foreseeable future. Campaign “design” is potentially the most technical aspect of the bunch. (As

Email 49

Email Technical Review Marketing SEO 49

David Teten

JULY 12, 2013

Are you trying to build buzz, but don’t have the cash to launch a full-fledged PR campaign? We’ve listed below some of the more creative ways that we’ve seen our portfolio companies and others attract the media, at zero or trivial cost. Exploit social media and establish a voice for your company on Twitter and Facebook.

PR 60

PR Public Relations Startup Technical Review 60

Duct Tape Marketing

SEPTEMBER 29, 2016

In today’s digital age of marketing, brands are focusing on User-Generated Content (UGC) campaigns to improve their web performance and increase organic responses. Fairly, their choice of marketing strategy is justifiable with all these successful user-generated content campaigns trending in various social media platforms.

Software Review 28

Software Review Campaign Advertising Social Media 28

YoungUpstarts

SEPTEMBER 28, 2018

The – sort of – good news is that you aren’t alone if you launched a can’t-miss advertising campaign, only to see it crash and burn like an experimental rocket in the early days of NASA. For every published case study of successful marketing or advertising, there are hundreds of failed campaigns, muffed trials and fumbled ideas.

Marketing 140

Marketing LLC Advertising Campaign 140

ReadWriteStart

DECEMBER 8, 2011

At today's roundtable, we discussed three major trends and opportunities for 2012 and also worked with an entrepreneur from Europe. Our audience of readers is full of entrepreneurs. Once upon a time, it was a rather straightforward exercise of collecting names and mailing addresses, and then running direct mail campaigns.

Greece 116

Greece Entrepreneur India Silicon Valley 116

YoungUpstarts

JANUARY 10, 2012

Be it from being more engaged and active in the social media landscape, especially on Google+ to focusing a larger effort on mobile and local marketing, there are many ways small businesses can increase their overall digital marketing and SEO strategies with little or no additional cost. by Jason Hennessey, CEO of Everspark Interactive.

SEO 168

SEO Small Business Marketing Social Media 168

thebarefootvc

DECEMBER 16, 2011

This is my recap of what stood out to me this year and what I’m looking forward to in 2012 — we are only in the beginning of many revolutions. The viral nature of social media no doubt aided this growth, as did improvements in the online shopping experience.

Technical Review 110

Technical Review India Mobile Hockey Stick 110

Duct Tape Marketing

NOVEMBER 30, 2017

How to Use Social Media in 2018 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch About Social Media. I thought I’d drop in and give you my take on where we are with social media. Social media is just another channel, it is another part of marketing. What’s the ROI?

Social Media 70

Social Media Media Curation Lead Generation 70

Duct Tape Marketing

JUNE 6, 2018

How to Use Social Media for Your Marketing Efforts in 2018 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch About Social Media. I thought I’d drop in and give you my take on where we are with social media. Social media is just another channel, it is another part of marketing.

Social Media 75

Social Media Media Marketing Curation 75

Transformify

JUNE 6, 2019

It may be the wrong marketing channel, inadequate optimization of digital marketing and social media campaigns that end up targeting irrelevant audience, a brand statement that actually results in annoying the users and losing their trust, product flaws, technology setbacks and much more.

Lean 56

Lean Management Technical Review Software Review 56

ConversionXL

AUGUST 19, 2016

billion smartphone users in 2012. Coined by Jason Goldberg over at Razorfish , the mobile gap is the time between consuming media on mobile devices (which is relatively high) and the amount of time, effort, and money brands spend working on and optimizing mobile (which is relatively low). Aggregate Audience Data. in 2013 to 1.43

Mobile 48

Mobile Technical Review Software Review Metrics 48

The Startup Magazine

JUNE 18, 2018

To help startups navigate through the many crowdfunding options, companies like InventureX help entrepreneurs and inventors launch winning crowdfunding campaigns on popular crowdfunding platforms, including Kickstarter and Indiegogo. Thankfully, you do not necessarily have to run your crowdfunding campaign alone. Source: Pixabay.

Los Angeles 87

Los Angeles Startup Campaign PR 87

YoungUpstarts

NOVEMBER 7, 2013

by Gabriel Shaoolian, CEO and founder of Blue Fountain Media. We at Blue Fountain Media have 5 strategies small businesses can take to take advantage of the holiday shopping opportunity: 1. Email is one of the most effective methods for alerting your audience about your holiday sale. Ramp up your email acquisition NOW.

Sales 164

Sales Social Media Mobile Campaign 164

The Next Web

JANUARY 31, 2014

Their benefits were clear – being read by a whole new audience, promoting themselves through the article and perhaps even earning a couple of bucks…. It was in 2012 when he first hinted about staying away from spammy guest post opportunities. Then you, my friend, better stop your entire guest blogging campaign this instance.

CTO Hire 138

CTO Hire Search Web Social Media 138

Duct Tape Marketing

MAY 1, 2019

All the important SEO tools that you need for pay traffic, social media, PR and of course, SEO. I had Mike Stelzner on recently and he’s a social media examiner. Now, I launched in 2012 and I hired people like Cliff Ravenscraft too as a tech geek. This is the setup that I’ve had since 2012. I love him for it.

Portland 58

Portland Audio Technical Review Video 58

YoungUpstarts

AUGUST 21, 2014

by Justin Beegel, CEO of Infographic World and the author of “ Infographics For Dummies “ The evolution of technology and the rapidly changing landscape of social media has made life interesting and difficult for marketing and advertising executives. You want to make sure the tone is appropriate for your industry and audience.

Viral 162

Viral Europe America Social Media 162

David Teten

JANUARY 8, 2013

PEHub just posted this guest article: Can professional investors use social media? Or, is social media strictly for teenagers and staying in touch with your friends? Fewer private equity funds are using social media for outreach, but 2xPartners , Healthpoint Capital , and MCM Capital Partners are notable exceptions.

Private Equity 114

Private Equity Social Media Equity Media 114

www.kalzumeus.com

AUGUST 13, 2012

Posted on May 31, 2012. Content which bears social proof (including e.g. visual elements suggesting endorsement by news media, tastemakers, or one’s peer group) will, in A/B tests, often ROFLstomp absolutely equivalent content lacking social proof. Email Keeps Your Audience Warmed Up. Greatest Hits. Standing Invitation.

Email 54

Email Software Review Software Campaign 54

Duct Tape Marketing

MAY 23, 2013

Per-post fan reach helps you measure the quality of your audience and the appeal of your content to them. Publishing interesting and valuable content to a genuine audience is the best way to ensure your message is worth the effort. Facebook has given more weight to the negative feedback metric since September, 2012.

Metrics 77

Metrics Social Media Viral Technical Review 77