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[Singapore][Event] Day 2 Of ad:tech Singapore 2012 Shows Mobile Promise

YoungUpstarts

The first day of ad:tech Singapore 2012 gave digital marketers and industry observers a glimpse of the continued growth of the role of technology and digital media in marketing and advertising in the Asia Pacific. The second day, however, seemed to hover over one particular aspect of that digital future – mobile. billion in 2011 to $6.9

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Why old-school SMS is still a powerful mobile marketing tool

The Next Web

Connecting these understandings with the fact that texting is still the most engaged activity on a mobile device (see ComScore and eMarketer 2012 chart below) and it doesn’t take long before a compelling marketing opportunity presents itself, one that still finds itself far too under-utilized by the brands we know and love. .

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Transforming Marketing With Artificial Intelligence

Duct Tape Marketing

He is the author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing AI Conference (MAICON). And it's got all the data insights, segmentation, savvy, and email and SMS marketing tools. And SMS sends into ch CHS try drip free for 14 days.

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The Series A crunch is hitting now. Have we even noticed?

pandodaily.com

On November 28, 2012. November 29, 2012. November 29, 2012. November 29, 2012. November 29, 2012. November 29, 2012. PandoDigest. Share on Twitter. Share on Facebook. Share on LinkedIn. The Series A crunch is hitting now. Have we even noticed? By Sarah Lacy. Open Sesame! (A A little too late). ” - MC.

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3 Creative Ways to Grow Your Email List

Duct Tape Marketing

QR Code: While adoption rates for QR codes are relatively slow – 9% of US adults have used a QR code in the past year according to a June 2012 eMarketer report – I still believe it is a list growth tactic worth testing. In November, I contacted my friend Justin Mastrengelo who owns JA.TXT – an SMS marketing software application.

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Twitter for Business Misses Critical Body Language

Startup Professionals Musings

Yet the use of SMS text messaging for all purposes, including business, has grown consistently worldwide since it was introduced 20 years ago, to an estimated 7 trillion/year, according to the Quora statistics website. Amazingly, it leveled off in 2012, only due to Twitter, which has already superseded SMS texting in volume of messages.

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Significant Percentage Of Global Email Traffic Is Spam: Cloudmark

YoungUpstarts

Don’t we all hate email or SMS spam – those meaningless, time-wasting pieces of unsolicited digital miscommunication masquerading as marketing messages, for example. Consider this – there were 210 billion reported incidents of spam in 2012. Aside from email spam, SMS spam is an increasingly pressing issue worldwide.

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