Startup Professionals Musings

JULY 3, 2022

For example, it used to be that marketing via social media meant banner ads on Facebook, buying search engine results, and sponsoring blog entries, but these don’t suffice anymore. User to brand (engaged audience). Get in the habit of having genuine conversations with your engaged users to create an engaged audience.

Social Media 352

Social Media Media Viral Audience 352

ConversionXL

JANUARY 18, 2022

Their predominantly male audience has a problem: fitting a full wallet into their back pocket. Product marketing tells Bellroy that discomfort while sitting is a (literal) pain point for their male audience. It defines what you want to communicate to your audience and in what form. Take Bellroy , a leather accessories retailer.

Marketing 110

Marketing Product Audience Equity 110

The Next Web

DECEMBER 4, 2013

Identify the audience. On social media, you can pinpoint an audience in real-time. Initially, your staff (even if that’s just you and a co-founder) will be your greatest asset in locating and connecting with your audience. Once you have identified your audience, locating them is the next step. Startup Example: Zappos.

Social Media 158

Social Media Media Viral Startup 158

ConversionXL

FEBRUARY 3, 2022

Airbnb learned its audience used Craigslist to list and search for accommodation. For each potential channel, look at: Customer acquisition cost How many customers you can reach Whether the channel reaches the right audience. But it’s not a channel you can scale as easily as LinkedIn , which offers a similar audience.

Retention 113

Retention Marketing Acquisition Channel 113

YoungUpstarts

JUNE 16, 2016

Marketing To Smaller Audiences. When it comes to making sure your marketing has a real impact on your bottom line, you’ll do better to engage smaller audiences instead of trying to appeal to the masses. If you consistently personalize your messages to this audience and treat them like VIPs, they’ll keep you top of mind.

Revenue 100

Revenue Small Business Social Media Technical Review 100

YoungUpstarts

MARCH 18, 2015

In 2013, there were 909 million mobile gamers worldwide, nearly half of which resided in the Asia Pacific region, and 146 million of which came from North America. Newzoo, a video game research firm, reported that 2014 revenue for mobile gaming was $25 billion – up 43% over revenues from 2013. She also blogs at FreshlyTechy.com.

Mobile 100

Mobile North America Marketing Technical Review 100

The Next Web

FEBRUARY 1, 2014

The writing you’re doing to help build conversations around you as a professional should live in a couple of different places to help reach different audiences interested in what you’re saying about the marketing world. She also occasionally contributes content on other industry blogs like Buffer’s blog or Fast Company.

Leadership 146

Leadership Marketing Social Media Audience 146

crowdSPRING Blog

FEBRUARY 15, 2013

There’s a tremendous wealth of insight in his answers and the way he engaged the Reddit audience. Inside Google’s Culture of Success and Employee Happiness | KISSmetrics Blog – [link]. 13 Entrepreneur Blogs that Educate, Enlighten and Inspire | Mavenlink Blog – [link].

Social Media 107

Social Media Small Business Design Media 107

The Next Web

DECEMBER 17, 2013

Amanda Foley is a writer and marketing associate at audience.io , a New York and London based audience development company. was drawn to when naming her company, which manages the input and output of a startup’s audience. is a crowdfunding platform for everything from radio stations to blogs. Cofounder of Greenhouse.io

Naming 166

Naming Cofounder New York Taiwan 166

Both Sides of the Table

MAY 7, 2013

Anyone who reads this blog frequently will know that I am a big believer in low-cost video content and specifically the power of YouTube as a content creation & distribution platform. My estimate is that the top 5 YouTube networks will do > $200 million net revenue in 2013 (after Google’s share). hours of TV / day.

Video 320

Video Los Angeles Technical Cofounder CTO Hire 320

Duct Tape Marketing

DECEMBER 30, 2013

7 Most Popular Blog Posts of 2013 written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Like a lot of content producers I’m using the end of the year to look back and reflect on the body of work produced throughout the year. Marketing Strategy Vision blog posts Content Marketing'

Semantic 61

Semantic SEO Audio Campaign 61

Duct Tape Marketing

JANUARY 9, 2014

The Future of Small Business SEO (Hint: It’s About Content) written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Phil Singleton – Enjoy! 2013 was an exciting year for small business Internet marketing.

SEO 75

SEO Small Business Kansas City Offshore 75

View from Seed

JANUARY 8, 2015

But among those options, appearing on almost every site, is one link that simply doesn’t belong with the rest: “Blog.” ” Don’t misunderstand, it’s not the fact that a startup’s blog exists that’s so troubling. So, should startups blog?

Seed Stage 120

Seed Stage Startup Audience Leadership 120

crowdSPRING Blog

JUNE 28, 2016

Sure, there are an infinite number of YouTube commercials, product placements, sponsored blog content, and a whole cacophony of other messages being thrown into the interwebs by companies trying to get some brand attention on the daily, but is their target audience really seeing all of these marketing messages? So go ahead.

Marketing 70

Marketing Advertising Social Media Media 70

Startup Professionals Musings

SEPTEMBER 28, 2019

For example, it used to be that marketing via social media meant banner ads on Facebook, buying search engine results, and sponsoring blog entries, but these don’t suffice anymore. User to brand (engaged audience). Get in the habit of having genuine conversations with your engaged users to create an engaged audience.

Social Media 238

Social Media Media Viral Audience 238

Hippoland

FEBRUARY 26, 2013

Yesterday, I wrote about my failure to attract an audience at my last startup Parrotview. Building an audience is hard and is a full-time job. Once your product is ready to go, having a relevant audience to soft-launch to and test with makes your life a lot easier and reduces your chances of failure. Blog at least once per week.

Audience 81

Audience Entrepreneur Distribution Widget 81

crowdSPRING Blog

JANUARY 17, 2014

“Effective content marketing serves your audience and then, and only then, can it also serve you.” Responsive design: 25 of the best sites from 2013 | Econsultancy – crowdspring.co/1ahkvOT. Should a Company Create a Separate Customer Service Twitter Handle? – crowdspring.co/1eJmGfD. Hard Lessons Learned. |

Social Media 94

Social Media Small Business Design Media 94

Startup Lessons Learned

APRIL 29, 2013

We’re looking for speakers for the 2013 Lean Startup Conference. 1) Can you tell me more about your audience? You may have to pay the writer and photographer, and perhaps you’ll spend some money on training the writer to use blogging software and social media tools that help them build a following.

Lean 165

Lean Technical Review Startup Software Review 165

David Teten

AUGUST 8, 2013

You probably have to make presentations, but does the audience hear what you’re saying? This blog should serve as a checklist for your next presentation. National Automotive Dealers Association, [link] , as of August 6, 2013. Consider your audience and venue when structuring your slide style. And do they believe it?

Technical Review 114

Technical Review .Net Audience Naming 114

Hearpreneur

SEPTEMBER 22, 2021

From their SEO blog which really breaks SEO down to a routine level, to their YouTube channel which provides individuals with a chance to learn the ins and outs of SEO there is a lot to learn from them. They were founded in 2013 and have only grown since then. 17- Aurora Solar. Photo Credit: Ouriel Lemmel.

Technical Review 121

Technical Review Entrepreneur Software Review SEO 121

YoungUpstarts

APRIL 23, 2018

He has advocated cryptocurrency since 2013. Not only should you research your industry and make sure there is a demand, you need to build an audience to serve. If you build it, they will not come-garner an audience first. He has worked for more than a decade on developing this skill set and applying it to the digital world.

Entrepreneur 196

Entrepreneur Social Media India Startup 196

Hippoland

FEBRUARY 26, 2013

Yesterday, I wrote about my failure to attract an audience at my last startup Parrotview. Building an audience is hard and is a full-time job. Once your product is ready to go, having a relevant audience to soft-launch to and test with makes your life a lot easier and reduces your chances of failure. Blog at least once per week.

Audience 48

Audience Entrepreneur Distribution Widget 48

crowdSPRING Blog

FEBRUARY 3, 2013

Mercedes Benz, Pepsi, Budweiser, Axe deodorant, Best Buy, Chrysler, and Century 21 real estate are among the advertisers this year ponying up the stratospheric fees hoping that their spot will capture the imagination of a world-wide audience. Inspire your audience. Related posts: Key Digital Marketing Trends For 2013.

Small Business 85

Small Business Viral Marketing Campaign 85

ConversionXL

FEBRUARY 26, 2014

Your existing keyword set will benefit from tighter audience focusing. Your future keywords will be better informed by your knowledge of the business and the audience. Terms & Concepts We’ll Cover In This Include: Day-parting – a term borrowed from radio and television that refers to establishing a schedule to target your audience.

PPC 111

PPC Widget Campaign Technical Review 111

Duct Tape Marketing

MAY 14, 2020

In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip , Linchpin , Purple Cow , Tribes , and What To Do When It’s Your Turn (And It’s Always Your Turn). In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame.

Leadership 99

Leadership Direct Marketing Audience Cloud 99

ConversionXL

MAY 27, 2014

Next time you come across a new trend, stop and ask: Does this make sense for ‘my’ target audience? These sites often assume that their target audience is a fashionista and confuse them with such bizarre varieties that they do not clearly understand. Break free from the herd mentality. Could this improve visitor experience on my site?

eCommerce 125

eCommerce Conversion Software Review Cost 125

Up and Running

APRIL 13, 2015

In fact, according to the latest statistics, a growing number of small-to-medium-sized businesses (3% up from 2013) plan to invest in their websites rather than any other digital tool. Community or brand blog. The post A Brief Guide to Choosing a Hosting Solution for Your Business Website appeared first on Bplans Blog.

Hosting 60

Hosting eCommerce Web Cloud 60

Duct Tape Marketing

JULY 12, 2015

Massively Expand Your Audience with Guest Posts written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing. You’ve written a great blog post. Most of all, it is stuffed with valuable information for your audience. I want my best post to draw traffic to MY blog, and my blog alone!”

Audience 28

Audience Search Channel Small Business 28

Startup Professionals Musings

OCTOBER 16, 2017

For example, it used to be that marketing via social media meant banner ads on Facebook, buying search engine results, and sponsoring blog entries, but these don’t suffice anymore. User to brand (engaged audience). Get in the habit of having genuine conversations with your engaged users to create an engaged audience.

Social Media 161

Social Media Media Viral Audience 161

YoungUpstarts

MARCH 1, 2018

Founded in 2013, Genesis Mining allows users from around the world to mine both Litecoin, a popular digital currency, and other Scrypt-based cryptocurrencies without having to build or use mining rigs of their own. Jeremy Gardner. Elisha Owusu Akyaw.

Africa 145

Africa Forecast .Net Technology 145

ConversionXL

AUGUST 19, 2016

in 2013 to 1.43 These users may be visiting to check inventory, look at reviews, read blog articles, or even compare pricing. There are 3 steps marketers can follow to start connecting specific users’ mobile and desktop behavior: Aggregate audience data. Aggregate Audience Data. Frequented blog topics or category pages.

Mobile 48

Mobile Technical Review Software Review Metrics 48

Feld Thoughts

JUNE 25, 2019

I started the second week of 2013 in Las Vegas at the Consumer Electronics Show. During my 2013 depressive episode, I blogged openly about my struggles and what I did. I had a large audience of readers and quickly ended up interviewed by a number of national business publications, including Inc. and Fortune.

Community 165

Community Las Vegas Colorado Partner 165

Startup Professionals Musings

NOVEMBER 30, 2013

For example, it used to be that marketing via social media meant buying banner ads on Facebook, or buying a position on search engine results, or sponsoring some blog entries, but these doesn’t work anymore. User to brand (engaged audience). I just finished a new book by Jim Tobin, “ Earn It. Maybe they just don’t care.

Social Media 251

Social Media Media Marketing United States 251

Startup Professionals Musings

APRIL 6, 2014

In a recent study by networking giant Cisco , the world’s yearly mobile data traffic grew 81% in 2013 and will reach 1.3 The audience is now the actors. Use internal collaboration platforms, then extend to online customers through your website, blogs, and social media. Crowdsource: putting your audience to work beyond customers.

Startup 247

Startup Social Media Analytics Cloud 247

Up and Running

APRIL 27, 2015

The company saw its revenue drop by 25% in 2012, and Johnson was unceremoniously ousted from his position in April 2013. While Johnson’s radical changes may have worked elsewhere, in this instance it shows the importance of knowing your audience. See Also 11 Angel Investor Blogs You Should Be Reading.

Technical Review 60

Technical Review Mexico Cofounder Angel Investor 60

ConversionXL

JULY 29, 2015

Agrawal, Catalini, and Goldfarb (2013) examined the types of risks that donors encounter in crowdfunding. Narratives help overcome resistance in two ways : They reduce the audience’s tendency to counterargue your message. Your audience identifies with the characters in the narrative, relating the message to their own life.

Campaign 48

Campaign Reputation Metrics Naming 48

The Next Web

JUNE 21, 2015

Yes, I’ve applied a ton of tips from the book to my writing (such as blog posts), but it’s also changed the way I write everyday communication such as emails. They built this blogging thingy you might’ve heard of: WordPress. And that’s who the audience for this book is. It will help anyone become a better communicator.

PR 60

PR Startup Software Review Technical Review 60