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Small Businesses A Great Fit For The New Nimble Marketplace

YoungUpstarts

There’s increasingly an omni-channel approach to purchasing. Their popularity has prompted some social networking “stars” – including bloggers and YouTube favorites – to cash in by accepting advertising on their channels or selling their own products online(9). Omni-Channel Retailing. Market to Fit Each Channel.

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Microsoft’s Cloud-First, Mobile-First Bets To Start Paying Off: TBR

YoungUpstarts

With Nadella’s message that the company he leads is primed to further evolve into a platform and productivity company communicated at great length during the Windows 10 preview event in earlier January 2014, it is clear that the primary focus for Microsoft has shifted back to increasing user engagement with Windows software.

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Making Social Media Work For SMEs

YoungUpstarts

Small businesses rarely have the time or resources to invest in outsourced customer service support, and some are finding it more efficient to serve customers via social media platforms: one LinkedIn study from 2014 revealed that 81 percent of North American SMEs use social media [5]. Remember, you’re the newbie! 2] [link]. [3] 3] Joshua P.

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Twitter Link Roundup #207 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Five mobile predictions for 2014 | Econsultancy – crowdspring.co/KxuSor. Five mobile predictions for 2014 | Econsultancy – crowdspring.co/KxuSor. Is “social media” becoming simply another advertising channel for traditional advertising? Why We Still Need Web-safe Fonts – crowdspring.co/KxpTUP.

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7 Promising Trends Defining the Future of Remarkable Brand Storytelling in 2016

Brandanew

This may differ based on the channel – ranging from National Geographic photographs to recipes from the Food network. Brand stories are hybrid, multi-channel and spread across various media platforms. Mobile content saw a major consumption hike to cross 50% in 2014. It places content stories at the heart of the app.

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Businesses Need Your Input, But Can’t Read Your Mind

Startup Professionals Musings

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Channel-level expertise: An understanding of how the channels work (e.g., SEO, email marketing, Facebook advertising). Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Focus on the channels that offer the best ROI.

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