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A 2014 Social Media Forecast

YoungUpstarts

The past year saw some radical developments in social media – witness the rise of Vine and Snapchat – and 2014 looks to promise more of the same. In 2014, we will likely see a shift as companies recognize the ever-growing importance and impact of social media and look to agencies that know the business of social media , not just its tools.

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Small Businesses A Great Fit For The New Nimble Marketplace

YoungUpstarts

There’s increasingly an omni-channel approach to purchasing. Their popularity has prompted some social networking “stars” – including bloggers and YouTube favorites – to cash in by accepting advertising on their channels or selling their own products online(9). Omni-Channel Retailing. Market to Fit Each Channel.

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Understanding Research Engine Optimization And Its Impact on SEO with Shama Hyder

Duct Tape Marketing

Explore the impact of dark social on brand discovery and gain insights into the four key channels for optimization: traditional search engines, rented channels like social media, earned media through endorsements and PR, and emerging media such as voice and AI platforms. And by the way, this term was coined in 2014, so it's not new.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Use this information to identify the channels to reach customers and the type of content that they’ll relate to.

Retention 113
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Making Social Media Work For SMEs

YoungUpstarts

Small businesses rarely have the time or resources to invest in outsourced customer service support, and some are finding it more efficient to serve customers via social media platforms: one LinkedIn study from 2014 revealed that 81 percent of North American SMEs use social media [5]. 2] [link]. [3] 3] Joshua P. 5] [link]. [6] 5] [link]. [6]

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Supporter Channel: Firefly Digital

NZ Entrepreneur

It would be fair to say Anthony Baxter has learnt a thing or two about entrepreneurship, since starting his digital marketing agency “ Firefly ” from an Auckland bedroom in 2014. The post Supporter Channel: Firefly Digital appeared first on NZ Entrepreneur Magazine. Get entrepreneur articles by email once a month.

Channel 60
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14 predictions for 2014 that media experts find unlikely

The Next Web

I thought it might be nice to turn to my network of authors, strategists, social media executives, and entrepreneurs and ask them one question: “What is one prediction you’re seeing others make for 2014 that you just flat-out disagree with?”. Many are predicting that content marketing will offer improved results in 2014.

Media 154