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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. The growth of B2B video marketing. But LinkedIn owns the lucrative B2B audience. As AJ Wilcox notes in his course on LinkedIn ads , 72% of the Fortune 1000 are B2B companies. digital ad spend went to video.

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5 Research-Backed Tips for Increasing B2B Sales

Up and Running

According to The Alternative Board’s (TAB) September 2014 Small Business Pulse Survey , only six percent of business owners consider themselves “very trusting” of the information they receive from B2B vendors. One great way to do this is by staying in touch with B2B customers even after you’ve made the sale.

B2B 109
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Airbnb learned its audience used Craigslist to list and search for accommodation. For each potential channel, look at: Customer acquisition cost How many customers you can reach Whether the channel reaches the right audience. But it’s not a channel you can scale as easily as LinkedIn , which offers a similar audience.

Retention 113
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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

Ian McAllister of Amazon offers greater detail on the process: The target audience for the press release is the new/updated product’s customers, which can be retail customers or internal users of a tool or technology. Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that. Image source ).

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27 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

Back in the days of straight advertising, it was important to have a name that explained what your company specialised in so the audience would be drawn to it. Agency I started back in 2014 and still run, is named Neparno 10, which on Serbian language means Odd 10. Thanks to Chris Wain, Africa Travel ! #4- 4- Considered a few things.

Naming 102
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How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. Incepted in 2012, Alignable’s platform hit the market in 2014, and since then, we’ve seen hundreds of thousands of business owners in North America join. Thank you for reading our insights and our story.

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Best Ways To Target E-Commerce Customers

YoungUpstarts

The first quarter of 2014 saw a staggering 198 million Americans – 78 percent of the adult U.S. Let’s take a look at a few top strategies: Identifying your target audience: Research is key. First and foremost, retailers must determine who, exactly, is their target audience. Online shopping is more popular than ever.

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