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5 Keys to Ensuring Credibility, Trust, and Customers

Startup Professionals Musings

This distrust for the scripted message has led to a new demand for unfiltered marketing, and the emergence of business credibility heroes, like Elon Musk, with his bold statements about space travel, and sometime villains, such as Mark Zuckerberg defending Facebook privacy practices. Unscripted communication builds trust and credibility.

Customer 433
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[Interview] Kevin Hobbs Of Vancouver’s Vanbex Group

YoungUpstarts

His colleagues look to him as a leader with extensive knowledge in B2B and B2C. After Ethereum launched in 2016, that was a key turning point for the market. From grassroots marketing, application development, communications, strategy, public relations and operations consulting, we can assist at any stage of growth.

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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

Many are familiar with the digital darlings that market directly to consumers—Warby Parker, Away, Allbirds, etc. But the B2B ecommerce market is growing exponentially , estimated to reach $1.2 What works with the average B2C consumer won’t always work with B2B ecommerce buyers. That makes some B2C marketing tactics less useful.

B2B 130
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Ecommerce Trendwatching: How To Find, Follow, and Set Trends

ReadWriteStart

Keeping up with trends is the reality show of the e-commerce world, which is constantly developing, gaining a significant market share, and driving online sales. The story behind its substantial growth in the market is simple: people love to shop in the most convenient way possible, and a smartphone is a perfect way to do it.

eCommerce 185
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

The growth of B2B video marketing. Facebook, Twitter, and Snapchat have thus far dominated the market in video ad spend on social media. Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). The same video content likely works well in other channels.

Video 129
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Clubhouse put a big bullseye on social audio

VC Cafe

It has however, a clever marketing launch to build traction: a new user can reserve a username (capture interest), but requires 10 followers (or some hustle) to get an invite code. Started in 2016 by an agency called Mobile-Sphere , and seems to have no outside funding. VC funding, if any, is still undisclosed.

Audio 139
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How to get your mobile app discovered in 2021

VC Cafe

Yet despite the huge size of the mobile market and the economic opportunity it presents, the process of discovering new apps by consumers has been pretty static in the past decade. As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers.

Mobile 190