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Escaping The Advertising Void: How Blockchain Can Help Us Stop Spending Billions On Digital Ads

YoungUpstarts

Google parent company Alphabet booked more than $54 billion in ad revenue in the first half of 2018. Are they pushed to the full demographic pools promised across platforms, or are budgets disappearing into an advertising void where extra ads are served to the same people over and over and over…. In 2017, advertisers lost $6.5

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5 Great Marketing Tips For Entrepreneurs And Startups In 2018

YoungUpstarts

The whole business and revenue depends on the sales, marketing and promotion techniques adopted by the companies. Here are the tips to follow in 2018: 1. Before the products are ready start a marketing or advertising campaign. It is equally significant for the startups, small businesses and large scale organizations.

Marketing 133
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Mixpanel vs. Google Analytics: The 2018 Guide

ConversionXL

Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. In the words of hundreds of reviewers, Google Analytics was essential to “identify channels,” “track campaigns,” and monitor “traffic flow.”. Google Analytics excels at revealing your traffic sources.

Analytics 119
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How to QA Ecommerce Email Campaigns to Increase ROI

ConversionXL

Converting customers from your mailing list costs less than converting the same number via advertising. Email maxes out revenue from big sale periods. Black Friday and Cyber Monday sales represented $123 billion in revenue in 2018. Black Friday and Cyber Monday sales represented $123 billion in revenue in 2018.

Campaign 123
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5 Ways to Advertise and Promote Your SaaS Business

The Startup Magazine

Software as a Service (SaaS) businesses face challenges when trying to advertise and promote their business since they have a limited period to convince their customers to choose their product. Exponential growth has been seen with SaaS businesses and in 2018 alone they generated a whopping $72.2 Image: Austin Distel from Unsplash.

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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

An eMarketer study estimated that, in 2018, 25% of U.S. Video content allows advertisers to tell a more complex story than text or images alone. For YouTube pre-roll ads, Google recommends segmenting video ad campaigns into three phases: Tease. In March 2018 , LinkedIn video ads became available to all companies.

Video 129
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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

We weren’t in enough cities to do national advertising campaigns yet we weren’t centralized enough to benefit off of our central marketing traction. So with operations in four key cities and recurring revenue now firmly above $10 million per year and with 10,000+ customers we realized that we needed a proper CFO to guide our growth.