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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. So what does it take? Let’s dive in.

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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. Image source ).

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Clubhouse put a big bullseye on social audio

VC Cafe

This is in addition to their 2019 acquisition of Anchor, LinkedIn launched a new ‘Creator Mode’ and is experimenting with social audio – “We’re doing some early tests to create a unique audio experience connected to your professional identity. Slack is looking to build the B2B version of Clubhouse (Slack Virtual Hallways).

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17 Entrepreneurs Reveal What They Look Forward To in 2021

Hearpreneur

I’ve decided that we need to make 2020 the year of employee engagement. A lot of business owners had big plans for what they wanted to accomplish in 2020, a 2020 vision (excuse the pun!) My personal life was completely neglected in 2020 and I plan to change that in the upcoming year. Photo Credit: Hew Blair.

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Conversion Rate Formulas to Accurately Calculate Growth

ConversionXL

According to data sourced from Statista , 16% of ecommerce companies spent between $20-$150,000/month and 14% spent over $150,000/month in ad spend in 2020. If you’re using content to generate leads for your B2B or SaaS business, it’s critical you measure how well your activities are contributing to the cause.

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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful. You might know your target customer better or they might have changed completely (just look at what happened in 2020).

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Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid

ConversionXL

However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Kayako launched in 2020 as a customer service live chat platform to replace support tickets. an ebook); Then you blast them with sales messaging (e.g.,

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