ConversionXL

JUNE 2, 2022

According to Demand Gen Report, 56% of B2B buyers say that a web search is their first resource, and 79% say the winning vendor’s content significantly impacts their buying decision. The aim is to answer questions and establish trust and thought leadership to progress potential customers down the funnel towards conversion.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

YoungUpstarts

SEPTEMBER 21, 2020

The “Four Es of Going Electronic” While it seems absurd to add “driving paper around” to anyone’s job description, it speaks to how deeply checks are embedded in the B2B world. He has over 20 years of technology sales and leadership experience, including 16 years in the fintech and payments space.

Stock 264

Stock B2B Sales Cost 264

Hearpreneur

JANUARY 19, 2018

After a monumental year that saw Voices.com raise a Series A investment from Morgan Stanley Expansion Capital, followed closely by the acquisition of a formidable competitor in our space, I am more excited than ever to grow our business and its influence. #2- Two goals. Photo Credit: David Ciccarelli. Photo Credit: Kari Foster.

Detroit 92

Detroit Entrepreneur Technical Review Revenue 92

Duct Tape Marketing

SEPTEMBER 30, 2022

12:29] Where do you stand on your messaging for client acquisition? [15:49] And then speaking with a leadership team, they were very upfront in the very beginning about how they want that to be a part of everything they do from day one and we live it. ” Do you ever fight the urge to say we have to be different again? [12:29]

Marketing 72

Marketing Differentiation B2C PR 72

ConversionXL

JUNE 16, 2020

Enterprise SEO has been my topic of choice for extracurricular “thought leadership” over the years. Since we’re in B2B SaaS, ours are: Role pages; Products; Industries; Features and use cases. CMS templates, modules, and style guides. If you’re designing and developing “custom” pages all the time, you’re doing it wrong.

SEO 121

SEO Technical Review Software Review XML 121

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Only around 10–15% of B2B leads turn into paying customers, and it’s because tactics optimizing for the early stages of the funnel only cater to early-stage goals. Very few, if any, of these interactions are with a sales rep.

Demand 95

Demand Management B2B Campaign 95

David Teten

AUGUST 19, 2019

Investment Criteria: B2B SaaS or tech-enabled services with proven, recurring contracts. Programs are offered in both online, in-person, and hybrid format with cohorts of leadership teams for an average of 10 companies. Pied Piper Inc needs funding to accelerate customer acquisition for its SaaS solution. ARR of $500K+.

Revenue 60

Revenue Technical Review Software Review Equity 60

View from Seed

MARCH 3, 2015

It’s so important to line up the type of marketer and leadership that fits the business model, the product, or even the founder’s philosophy or early attempts at marketing. Even identifying as a demand-gen marketer or branding or B2B or B2C leaves a lot of decisions still on the table to actually execute. Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Duct Tape Marketing

NOVEMBER 23, 2016

Behavior Scoring = evaluating a lead based on the observed activities and behaviors of the individual across multiple channels (attending a webinar, viewing an RFP, downloading a thought leadership piece, scheduling a call with Sales, etc.). Hybrid = uses both Profiling & Behavioral Scoring to assess the viability of each lead.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

Austin Startup

FEBRUARY 24, 2018

Much of the writing on startups focuses on two elements: finding product-market fit scaling the company once #1 is accomplished For product-market fit, we have a lot of source material to work with from the last decade: Steve Blank’s leadership on Customer Development , and Eric Ries’ on the Lean Startup ?—?along Stanford’s CS183c?—?Blitzscaling

Warrant 48

Warrant Bootstrapping Framework Hiring 48

Occam's Razor

MAY 2, 2017

It is the only way to ensure your leadership is not trapped in the let’s solve for 2% of our business success thinking. tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. They are from my post The Biggest Mistake Web Analysts Make… And How To Avoid It!

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

MAY 27, 2022

B2B demand generation focuses on ROI. Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. Become a trusted brand with thought leadership. To win at thought leadership, be different. Which have the most potential?

Demand 115

Demand Affiliate Audience Leadership 115

Ben's Blog

MAY 15, 2020

And if step one or two of the growth model start hitting a lot of friction, then of course it’s just going to get harder and harder, because each group of users is going to produce fewer and fewer users from an acquisition standpoint. And so, we’ve seen a product-led growth motion certainly in the B2B space happening slowly.

Founder 36

Founder Conversion Technical Review Cash Position 36

ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. For 90% of companies , the top goal for ABM is new business generation— new clients, new contracts, new logo acquisition, etc. Make sales leaders part of your ABM leadership team. ABM doesn’t stop at lead generation or new opportunities. Both departments co-own ABM.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

NOVEMBER 5, 2020

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. Most B2B buyers know this. The hard work is building out a team that can deliver on those services, along with leadership that can ensure a smooth operation and a stellar service for clients.

PR 120

PR B2B Lean Audience 120

crowdSPRING Blog

FEBRUARY 1, 2013

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! The State of Business To Business (B2B) Content Marketing In North America - [link]. 8 Startup Founders Reveal Their #1 User Acquisition Tactic | Treehouse - [link].

Social Media 109

Social Media Small Business North America Design 109

ConversionXL

MAY 27, 2022

In his CXL B2B demand generation course , ProductLed’s Ramli John recommends answering the following questions to get a clear idea of which approach makes sense: 1. Focus on thought leadership over hard selling. Trust is earned through thought leadership. Thought leadership needs to be educational and provocative at times.”.

Demand 91

Demand Lead Generation PPC Leadership 91

Duct Tape Marketing

NOVEMBER 1, 2017

So it’s a using the idea of our ability to create compelling, wonderful, engaging, inspiring, thought leadership-orientated content as a means of changing the behavior of a consumer. The other one I’ll share with you, John, is just because acquisitions are huge in this whole thing, and we cover aero electronics in the book.

Cost 36

Cost Marketing Audience Media 36

ReadWriteStart

NOVEMBER 14, 2023

They can, however, consistently be grouped into three: (1) Business to Business (B2B) startups, (2) Business to Consumer (B2C) startups, and (3) Business to Business to Consumer. With Coho AI’s platform, SaaS and B2C companies can optimize user acquisition by identifying promising user cohorts and tailoring their product experience.

B2C 120

B2C Startup Acquisition Finance 120

Occam's Razor

SEPTEMBER 30, 2013

Acquisition is everything we do to attract traffic. many teams for acquisition. Make sure your executive dashboards obsess about acquisition, behavior and outcome metrics. Make sure that every single report you create has acquisition, behavior and outcome metrics (download this example: Page Efficiency Analysis Report ).

Analytics 154

Analytics Marketing Social Media Technical Review 154

Duct Tape Marketing

JANUARY 18, 2023

There is an inter intersection for the longest time employer brand has lived over in this, what I will lovingly refer to as the recruiting and talent acquisition ghetto. Two is what is the leadership saying and where is the company going? They have a sense that leadership's job is something future facing. 03:29): Right.

Chicago 73

Chicago Hiring Conversion Audience 73

Occam's Razor

DECEMBER 9, 2013

One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). For B2B companies Macro Outcome Rate is related to lead generation, for B2C it is often the e-commerce Conversion Rate. Focus on optimizing your Cost per Acquisition (CPA). In other words: Evolution.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

DECEMBER 12, 2016

If you don't have this, ideally signed in blood by your leadership team and you, then you are just messing around with data. They only want to throw up a one page lead-gen form if they are B2B. Online, offline, mobile, acquisition, brand love, relationships, product pimping, community stewardship and so much more!

Analytics 60

Analytics DC Software Review Leadership 60

crowdSPRING Blog

AUGUST 4, 2010

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Optimizing your Customer Acquisition Funnel – [link]. Optimizing your Customer Acquisition Funnel – [link]. How to use social media for B2B marketing – [link].

Social Media 92

Social Media Small Business Design Media 92

Austin Startup

JUNE 26, 2019

We tried, and opted out of, potentials for pivots; we pitched for game-changing partners and acquisitions that did not ultimately convert. Even though most of this message was already drafted, we also had a Hail Mary of a final acquisition conversation that closed the following morning. Obviously, it did not convert. (Our

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

Occam's Razor

JULY 22, 2013

If you want to grow your business, you are going to need content/engagement points for the See stage (the widest possible addressable audience) and for the Think stage (fill up your funnel at the very top, convince people early, build relationships, convert higher at a cheaper acquisition cost). It is also rude. Go, win big.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

AUGUST 11, 2014

Search Contribution: Acquisition, Behavior, Outcomes! The problem is they over-indexed in acquisition (the first five metrics), only had one outcome metric, and no behavior metric. Data above is for a B2B website with no ecommerce. Do you see that I cover acquisition, behavior and outcomes again? Always do this!

Metrics 147

Metrics Analytics Channel eCommerce 147

ConversionXL

DECEMBER 3, 2018

Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. It’s sometimes called thought leadership content. There are thousands of B2B industries that seem too complex or too niche for content marketing. – Jimmy Daly, Animalz.

B2B 133

B2B Marketing SEO Search 133

Mucker Lab

MAY 1, 2013

Turns out, for whatever reason – cultural, business model, leadership, even bad luck – many incumbents have yet to figure out what to do with software, always on connectivity, and technology. 20 years since Mosaic , if they haven’t figured it out – they probably will never figure it out.

Software 107

Software Silicon Valley Los Angeles Columbus 107

ConversionXL

JULY 21, 2020

According to the Content Marketing Institute, only 9% of B2B marketers believe that their content strategy is effective. When you hear the phrase “content marketing,” the first things to come to mind are probably assets like thought leadership pieces, blog posts, and newsletters, but don’t let convention limit your approach.

Customer 92

Customer Audience Campaign Social Media 92

Occam's Razor

OCTOBER 10, 2011

of your company's leadership. They share very specific guidance for businesses of different types (B2B, B2C, A2K) about how to identify the macro and micro conversions and then compute economic value. Here's that picture, applied to SM DR campaigns: Value Per Acquisition. to quantify that. It is not very hard to do.

Social Media 165

Social Media Metrics Conversion Media 165

Occam's Razor

MARCH 23, 2010

Email campaign ideas, content improvement, behavior targeting, testing product prices , hiring a supposedly awesome consultant, using offline calls to action, measuring impact of television on the web, opening a twitter account of a B2B business, doing… Anything you can think of I can do it. Usually for free. Usually at least a test.

Analytics 118

Analytics Web Metrics Channel 118

ConversionXL

NOVEMBER 16, 2021

Create engaging thought leadership content on social media . LinkedIn is the top network for B2B content marketers—96% use the platform. This is closely followed by Twitter (82% of B2B marketers use it). . Build thought leadership by exploring trends in your industry. Take Jason Bradwell’s The B2B Bite , for example. .

Framework 131

Framework Social Media B2B Audience 131

steveblank.com

JULY 8, 2011

I know that in B2B world you are dead in the water without CRM tool… We are using our own stuff – [link] Reply Josh , on February 28, 2011 at 12:12 am said: Thank you for all the great links, how can i get an invite to quora? Reply Jarek , on February 27, 2011 at 11:51 pm said: What about CRM? startupcto

Software Review 110

Software Review Startup Silicon Valley Analytics 110