ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. The second relies on retention. The second type is winning. Cohort metrics can help drive more repeat customers.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

SEPTEMBER 20, 2021

Their intent (subscribing, or signing up for a program) actually matches their behavior (watching videos, or making purchases to unlock rewards). This metric matters because subscribers alone can be a vanity metric. But subscribers that engage are like rewards members that make frequent purchases.

Analytics 134

Analytics Metrics Channel Video 134

ConversionXL

NOVEMBER 8, 2018

Are there use cases for voice search in B2B? Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway. Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”.

B2B 100

B2B eCommerce Search Technical Review 100

View from Seed

MARCH 3, 2015

It’s also important to match the marketer to the company. Even identifying as a demand-gen marketer or branding or B2B or B2C leaves a lot of decisions still on the table to actually execute. It may turn out that Facebook is the most expensive user acquisition channel for you, but you won’t know that until you test other things.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ConversionXL

MARCH 5, 2019

A third option is to go offline and start networking at conferences and events for people who match your buyer persona. For example, Jon Buchan of Charm Offensive is known for his humorous B2B emails, usually with pictures of cute animals included as attachments. For those of us without a botnet, those numbers are impossible to match.

Email 130

Email Campaign Reputation San Diego 130

View from Seed

AUGUST 30, 2016

Acquisitions are happening more and more, while companies like PillPack, Actifio, CarGurus, OnShape, Acquia, Applause, and others continue to march forward. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. Matching Algorithms.

Social Media 185

Social Media B2B North America Media 185

Austin Startup

APRIL 17, 2017

Candidates will learn our culture and how to go through steps of sales cycle with Lead Generation, B2B and B2C sales and account management. AUTHORS delivers insights and predictive analytics to entertainment companies during the acquisitions process, supporting editors and producers in making smart project decisions.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

View from Seed

JUNE 5, 2018

B2C companies usually have a strong grasp of their marketing funnel (and B2B companies with their sales funnel), and the best ones are relentless on constant fine-tuning and optimization. seek out the perfect match and tell them why you’re special. Sourcing and branding?—?seek

Hiring 120

Hiring Portfolio Metrics B2C 120

ConversionXL

FEBRUARY 26, 2014

The two top side ads are well written to match the intent of the term, and provide addresses and the phone number to contact them for more information. The match between your page, your keywords, and your content will boost your quality rating and your exposure to focused visitors. Quick Killer Tactic: image source. Don’t have any?

PPC 111

PPC Widget Campaign Technical Review 111

Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 When your content matches what searchers are looking for, they are more likely to click through to your website, proving your relevance while also increasing your website traffic. trillion in 2021, up from $1.3

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. If we look at the hierarchy of marketing data, it goes something like this: Acquisition (e.g. What is attribution?

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Hearpreneur

OCTOBER 10, 2018

My company is named MARQETED and is a marketing consulting and services company for small businesses in the B2B sector. When the decision was made to rebrand during the acquisition, I called on my team to determine what our new identity was going to be going forward. It was a perfect match for us. 11- Four key words.

Naming 103

Naming LLC Entrepreneur Macedonia 103

ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. For 90% of companies , the top goal for ABM is new business generation— new clients, new contracts, new logo acquisition, etc. For example, if one new acquisition is worth $10K, a pilot win could be 20 new acquisitions for $200K. What matters is the individual.

Customer 98

Customer Marketing Channel Acquisition 98

Agile VC

MAY 16, 2012

Back in 2010 we were observing more and more new B2B startups emulating the product and customer acquisition strategies of existing consumer web companies which my partners & I have long been familiar with. A good example of that is our theme around the consumerization of business software.

Seed Stage 124

Seed Stage Silicon Valley B2B Syndicate 124

ConversionXL

DECEMBER 7, 2016

If your B2B/B2C product or service doesn’t have search demand already and you want to use demographic targeting to your advantage, then these are the prioritized networks we’ve found work best across our 75+ clients: Facebook (custom audiences). Political affinity. And that’s just in the demographic realm. Retargeting audiences.

PPC 48

PPC B2C B2B Sales Cycle 48

ConversionXL

APRIL 7, 2021

If you’re selling B2B, you know it’s a wide and competitive market. Sorry, but ABM is not B2B, nor is it right for all markets, business models, or companies (just like every company should not be running freemium aka PLG for acquisition.) They won’t magically show up at your doorstep and sign a $100K cheque. DemandBase.

IP 98

IP Marketing Technical Review Software Review 98

Ben's Blog

MAY 15, 2020

And if step one or two of the growth model start hitting a lot of friction, then of course it’s just going to get harder and harder, because each group of users is going to produce fewer and fewer users from an acquisition standpoint. And so, we’ve seen a product-led growth motion certainly in the B2B space happening slowly.

Founder 36

Founder Conversion Technical Review Cash Position 36

Steve Blank

APRIL 1, 2020

B2B – cloud services, online meetings, virtual workforce management, collaboration tools. How can you shift focus to customer retention versus acquisition? Then walk them through why the changes you’re suggesting match that plan. Are there parts of your supply chain that can be repurposed? Draw down all debt commitments.

South Korea 334

South Korea Salary Business Model China 334

This is going to be BIG.

JUNE 13, 2012

When I asked him to come share his sales and company culture expertise at GA, he was on it--right in the middle of acquisition negotiations. I owe it in large part to finding great people whose skills were uniquely matched to the entrepreneurial challenge they were taking on. Their success became almost routine.

Syndicate 151

Syndicate Syndication Viral B2B 151

Occam's Razor

JANUARY 6, 2010

" Make sure there is a clear answer (and a match between Customer Intent and Webpage Purpose ). I hope that before you go for massive web analytics glory that your use your wonderful powers first to make sure your site and customer acquisition strategy does not suck. Check the load time of your important pages.

Analytics 99

Analytics Web Campaign PPC 99

ConversionXL

NOVEMBER 5, 2020

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. Most B2B buyers know this. From here, I touch upon a simple but powerful complication: When marketing a B2B company solving a marketing challenge, you’re faced with an overwhelming array of choices.

PR 120

PR B2B Lean Audience 120

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. 50% of B2B decision-makers use YouTube to research purchases, and 70% of viewers bought from a brand after seeing it on YouTube. It’s a masterclass in B2B storytelling. You can’t force the other 95% into a buying position by spamming them with nurture sequences.

Audience 122

Audience Technical Review Social Media Campaign 122

ConversionXL

APRIL 3, 2018

match the brand ethos, congruent with the website. Optimize for retention, not just acquisition. To understand acquisition you must understand lifetime value. Renee Thompson – How to Win at B2B Optimization. What makes B2B different? On avg $1 spent on email returns $38. branded header and tagline.

Retention 106

Retention Artificial Inteligence Channel Email 106

Duct Tape Marketing

FEBRUARY 6, 2024

What's really interesting is now what we're seeing, even with Zen Media, with clients with different, we have a lot of data too that we analyze and look at, which is wonderful, B2B, a lot of tech, even B2C clients. You can match that and whatnot. And I think that's something that we'll all have to contend with. (14:38):

Engineer 62

Engineer SEO ChatGPT Channel 62

Occam's Razor

AUGUST 12, 2013

And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? " In this case it was a B2B client, long conversion cycle that lasted around 65 days, ignoring the outliers, so I picked 75. Then I choose Click from the Exactly Matching drop down. That is so cool.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

FEBRUARY 3, 2017

MonetizePros explains the benefits of affiliate networks well… To over-simplify, the network exists to: Match up merchants and affiliates; Handle the administrative aspects of an affiliate-merchant relationship; Protect affiliates. Are you aware of your cost per acquisition on other channels? Image Source.

Affiliate 48

Affiliate Programming Marketing PPC 48

VC Cafe

AUGUST 3, 2023

While Israeli startups successes are well known in the B2B space (cybersecurity, enterprise tech, devops…), B2C startups are unsung heroes… The landscape of B2C tech in Israel is blossoming, despite several challenges. I recently attended the Meta Marketing Summit in Tel Aviv, which shined a spotlight on Israeli B2C tech.

B2C 148

B2C Generative AI Artificial Inteligence 148

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. I like to analyze my AdWords keyword performance using custom reports , especially using dimensions like Matched Search Query, inside Google Analytics and in context of other campaigns I'm running. Earn more affection.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

MAY 19, 2016

Yet a failure to change the focus of marketing to match that evolution has undermined the core goal of reaching customers at the moments that most influence their purchases. Unfortunately, it’s not that easy because, as Ed points out, having so many different acquisition channels, devices, purchase influences, etc.

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

JULY 3, 2014

The above graphic makes it clear the considerable gap between consumer expectations and companies’ ability to match them. With only 6% of senior executives believing that their companies understand their customers’ needs extremely well, it’s no wonder why customer acquisition and retention has become a substantial problem.

Customer 133

Customer Analytics Conversion Lead Generation 133

Occam's Razor

JULY 22, 2013

If you want to grow your business, you are going to need content/engagement points for the See stage (the widest possible addressable audience) and for the Think stage (fill up your funnel at the very top, convince people early, build relationships, convert higher at a cheaper acquisition cost). It is also rude. Go, win big.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

JUNE 2, 2022

Account-based marketing is an extremely targeted approach (one-to-one rather than one-to-many), so it usually has a much higher customer acquisition cost (CAC). How GumGum uses personalized content to close enterprise B2B companies. How Workfront leveraged ZoomInfo’s B2B database to grow sales pipeline 90% YoY.

Marketing 100

Marketing Campaign Email Sales 100

ConversionXL

APRIL 10, 2019

Customer Match In Google Ads. As the Google Ads Support Center explains: Customer Match lets you use your online and offline data to reach and re-engage with your customers across Search, Shopping, Gmail, and YouTube. To set up Customer Match in Google Ads: Create a list in Google Ads of your ABM prospect list. Image source ).

PPC 131

PPC Campaign Marketing Sales Cycle 131

ConversionXL

MARCH 3, 2021

It’s important to remember that your Google Ads are not only triggered for the search phrases or words that you add to your campaign, even if you use “Exact Match.”. SEO has a wonderful way of drastically lowering cost-per-acquisition over time. Example of a Google Ads Search Terms Report.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

NOVEMBER 11, 2015

Adobe’s recent acquisition of Comscore’s Digital Analytix business adds another product integration to their future roadmap. Cons: Measurement of acquisition channels appears to be a mute point with Clicktale. Unless you’re on the “pro” version, you can be matched with testers outside your target demographic.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Duct Tape Marketing

APRIL 28, 2017

Improved talent acquisition. Over 50% of B2B and B2C content marketers identify creating engaging content as a challenge. Over 90% B2B clients distrust content created by vendors. Shortlist people who match your tone of voice, seem to lead conversations and have good engagement on their posts. Crowd-sourced content.

Social Network 48

Social Network Distribution Curation B2B 48