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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. Image source ).

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The B2C SaaS Landscape and the Bundle Wars

VC Cafe

The tech industry is obsessed with the consumer subscription model, or B2C SaaS. For these businesses to be successful, focusing on engagement and mitigating churn is more important than top line growth and high spend on user acquisition. The post The B2C SaaS Landscape and the Bundle Wars appeared first on VC Cafe.

B2C 187
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The Should-How Fallacy (Or Why “Correct” Isn’t “Useful”)

ConversionXL

You can do this by writing helpful blog posts, sharing tips on social media, and creating a self-service knowledge base. The first two are more familiar to B2B marketers; the last one often applies to B2C. Okay : “Use Google Analytics to identify blog posts that receive the most traffic.” All correct, all useless.

Analytics 161
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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

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The Entrepreneur’s Essentials #17: On failure and resilience

Austin Startup

Who says Austin can’t do B2C now ? the business was the same and through acquisitions it became to be worth $1.33 This is well worth the watch: [link] The line between success and failure is sometimes very thin indeed, and that is the subject of this blog post. As of today, RetailMeNot is worth $1.33 It is just four-years old?—?for

B2C 51
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How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

When starting out, many agencies blog about topics directly related to their offering. Follow-up question: Do you read any blogs in this space? Creating a well-document content roadmap is critical for producing blog posts and articles that generate new business. Mining your clients for pain-points, success, and topic ideas.

Audience 127
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Increase Repeat Purchases with Cohort Analysis

ConversionXL

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. If they trust social networks, blogs, magazines, etc., The second relies on retention. By traffic source.

Retention 126