ConversionXL
FEBRUARY 26, 2014
For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Enter Georgene: .
ConversionXL
NOVEMBER 23, 2022
Product should be your main channel for customer acquisition, retention and expansion. If you target demand capture, you need to use intent channels that include paint point SEO, PPC, review websites, affiliates and aggregators, or intent data. Daniel Layfield, Growth Product Manager at Codecademy.
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ConversionXL
APRIL 4, 2017
It doesn’t help that there’s a new blog post out every day about how you’re missing out on [X] and this company is killing it by doing [Y]. Paid Acquisition. You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. When Does Paid Acquisition Work for SaaS Startups?
ReadWriteStart
MARCH 3, 2021
The idea here is to develop “content” in the form of blog posts, whitepapers, eBooks, photos, illustrations, videos, podcasts, and anything else that can inform and/or entertain your audience. New blogs don’t get much attention naturally, so you’ll need a complementary strategy to get the most out of this approach. Content Marketing.
Up and Running
FEBRUARY 18, 2021
Customer acquisition drives sales and profit margins and it needs to be measured and balanced together with the customers’ lifetime value (LTV). This article explains how businesses can resist one of the top startup killers known as high customer acquisition costs (CAC). We will go through 5 key strategies for lowering CAC.
ReadWriteStart
MARCH 24, 2011
Chris is primarily trying to assess his customer acquisition strategy, which requires that people see the game being played. This pretty much rules out SEO, PPC, affiliate marketing, etc. The missing piece is getting reviewed by campus blogs and newspapers, which I advised Chris to look into. I like these two strategies.
ConversionXL
DECEMBER 7, 2016
If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use. The PPC targeting options that Facebook has available are different from Google AdWords, LinkedIn, Twitter, and the abundance of other PPC marketing networks you have available.
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