YoungUpstarts

OCTOBER 4, 2015

Nor to achieve the greatest “virality” in our digital campaigns. The goal here is to provide integrated and seamless customer-support across all touch-points, from reach, acquisition, conversion, to after-sales customer service, customer loyalty to customer advocacy. #5 Enterprise Resource Planning (ERP).

Technical Review 100

Technical Review Software Review Customer Social Media 100

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns. So Ryan, welcome to the show.

Channel 64

Channel Acquisition Framework B2B 64

Gust

OCTOBER 6, 2011

In my conversations with people in the startup world – from angel investors through entrepreneurs and employees with vast startup experience – I often hear about their perceptions of the marketing role as being pretty limited to acquisition. Second – timely, cost-effective customer acquisition is a matter of life-or-death to most startups.

Acquisition 87

Acquisition Marketing CPA PPC 87

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. Attribute it all to the Facebook campaigns.

Metrics 165

Metrics Advertising Marketing Social Media 165

The Next Web

DECEMBER 12, 2013

A marketplace is not often a natural hangout, and relies on a barrage of emails, offers and marketing campaigns to get you to remember to go back to check out the site or app. “In Growth hacking” or the mentality of “try every viral trick, every channel as quickly as possible in order to get ahead in the land grab” is a hot topic.

Mobile 136

Mobile Silicon Valley Viral Technical Review 136

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. In this article, you’ll learn how to gain traction on TikTok to grow awareness, traffic, and acquisition. In this article, you’ll learn how to gain traction on TikTok to grow awareness, traffic, and acquisition.

Sales 115

Sales Customer Viral Marketing 115

YoungUpstarts

JULY 4, 2019

In today’s digital world, negative feedback can quickly go viral, leading to potential disaster for even the biggest brands. In 2017, four years after the tragic Boston marathon bombing, Adidas sent an email campaign with the subject line, “well done for surviving the Boston marathon.” It really can make or break a company.

Reputation 168

Reputation Management Australia Boston 168

Up and Running

JULY 26, 2016

Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. Most campaigns can be optimized to increase conversion rates and lower costs.

Revenue 60

Revenue Acquisition Channel Campaign 60

Duct Tape Marketing

SEPTEMBER 30, 2022

12:29] Where do you stand on your messaging for client acquisition? [15:49] And then they come check us out, and then like, Hey, so we have a pretty good viral product led growth experience as well for us internally. How do you, where do you stand on your messaging, you know, for, you know, for client acquisition?

Marketing 74

Marketing Differentiation B2C PR 74

Early Growth Financial Services

AUGUST 27, 2013

We asked successful founders from the Young Entrepreneur Council to name some unusual—or at least lesser-known—customer acquisition strategies they’ve used recently to strong results. Try these ideas from the Young Entrepreneur Council. Here are some of their best answers. –Sunil Rajaraman, Scripted.com 2.

Acquisition 48

Acquisition Customer Viral Startup 48

ConversionXL

JULY 7, 2020

The added benefit is that Pins are 100x more “viral” than tweets , so you continue to gain traffic months after someone pins your content. . Even after you’ve run campaigns, keep an eye on what your direct and indirect competition does. . Quit boards with a low virality score (which you can check in Tailwind). Price comparison.

Marketing 114

Marketing Viral Campaign Search 114

VC Cafe

JULY 15, 2021

The challenge is that there are millions of micro influencers and still no standard way of booking these campaigns in a programatic approach in the same way that can be achieved with ads. New apps released each month on the iOS app store (source: Statista ). Consumer app startups have to frantically watch their CAC<LTV ratio.

Mobile 190

Mobile Social Media Distribution PR 190

www.forentrepreneurs.com

FEBRUARY 2, 2010

Peeling back one more level, they may tell you that they ran three major campaigns to drive visitors to the site, as well as relying on the normal levels of word of mouth traffic. So the other variable that we can try to increase is the conversion rate for each campaign, and the conversion rate to trials.

Metrics 55

Metrics Design Entrepreneur Startup 55

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all start with Acquisition.

SEO 134

SEO Metrics Analytics Search 134

The Startup Toolkit

OCTOBER 28, 2011

The first is to be able to provide proven funnel costs, from acquisition through creation & sharing. Put this widget on facebook, spend $10k on that display network with this ad, and we guarantee you’ll end up with 500 entries because our acquisition, engagement, creation, and sharing rates are XYZ & Q, respectively.

Guinea 28

Guinea Technical Review Startup Widget 28

ConversionXL

NOVEMBER 28, 2022

In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. TikTok even has its own viral hashtag: #TikTokMadeMeBuyIt , which is a one-stop shop for the weird and wonderful products brands sell on the platform. Choose a campaign that matches your objective.

Customer 102

Customer Viral Audience Campaign 102

Steve Blank

DECEMBER 7, 2010

What are your hypotheses around customer acquisition costs? Actually engage in “search engine marketing” (SEM)spend $20 as a team to test customer acquisition cost. use Google Analytics to measure the success of your campaign. Present and explain your marketing campaign. Did you learn anything different?

Wiki 316

Wiki Lean Management Business Model 316

ConversionXL

MAY 27, 2022

However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Obsessing over going viral. Creative agency founder Dan Kelsall has helped many of his clients go viral. In most cases, viral posts generated less demand.

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

FEBRUARY 29, 2016

Promotional emails are strategically sent to promote a specific marketing initiative or campaign. In addition, the social sharing buttons at the top create a built-in growth engine / viral loop. Campaign Monitor ($29-699 / month). Testing starts from your point of email acquisition, so your options are certainly not limited.

Email 48

Email Canada Technical Review Software Review 48

Startup Lessons Learned

OCTOBER 23, 2013

And, Alistair carefully breaks down cohort analysis, a method of grouping users according to a shared criterion (all the users who joined in a given month, for instance, or during a particular campaign), and then demonstrates how you can test with those cohorts to yield actionable information. Alistair: There are plenty.

Analytics 167

Analytics Lean Widget Metrics 167

Occam's Razor

MAY 2, 2017

#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. Hence that’s the macro-outcome.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

crowdSPRING Blog

JUNE 6, 2016

A startup’s success is driven in large part by a startup’s ability to drive customer acquisition growth. Not every company has figured out the path to customer acquisition growth, however. Related posts: 5 great viral marketing campaigns (and what small businesses can learn from them!). Image credit: SEO.

Small Business 48

Small Business Social Media Marketing SEO 48

View from Seed

MARCH 22, 2016

Your crowdfunding campaign. Your crowdfunding campaign hit it out of the park. Offer reporters an exclusive on the successful, viral campaign that got you there, or a behind-the-scenes look at what your product does and how you’ll deliver on this huge campaign’s promises. That is objectively crazy.

Seed Stage 120

Seed Stage San Francisco Startup CTO Hire 120

ConversionXL

SEPTEMBER 10, 2019

I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. One time, we ran a bunch of tests on our drip email campaigns over a five-month period. Our new email subscribers would receive email campaigns for different products.

Conversion 133

Conversion Technical Review Channel Engineer 133

ConversionXL

AUGUST 10, 2021

To run successful influencer marketing campaigns on Instagram: Don’t obsess over follower counts: Unless you have a nearly unlimited marketing budget, it pays to focus on niche micro-influencers (i.e. influencers that have anywhere from a few thousand to a million Instagram followers).

Metrics 152

Metrics Audience Curation Algorithm 152

The Next Web

SEPTEMBER 29, 2013

They feel the money can and should be spent on ways to grow the company, so they shift into growth mode by hiring more employees, paying themselves, hiring salespeople, running paid ad campaigns, and spending on overhead. Doing a small-scale test of every one of your marketing/sales campaigns is the exact definition of tinkering.

Metrics 136

Metrics Cofounder Cram Down Liquidity Event 136

crowdSPRING Blog

JUNE 26, 2011

This can be calculated with a simple mathematical formula: LTV=(APV*n)-CPA , where APV is the average shopping cart value, n is the number of repeat purchases by the customer, and CPA is cost per acquisition. 5 great viral marketing campaigns (and what small businesses can learn from them!).

CPA 69

CPA Analytics Viral Small Business 69

Occam's Razor

JANUARY 21, 2009

For your Search campaigns. Success for campaigns (Search, Social Media, Display, TV and what not) is always measured based on that one visit or what happens when the campaign runs. Facebook, in its quest for world domination, runs a world wide campaign (of whatever sort, really, make one up). Campaign 2: 50k sign ups. "Top

Analytics 75

Analytics Conversion Campaign Metrics 75

ConversionXL

JANUARY 18, 2022

There can be a temptation to get your brand widely recognized by running a blanket campaign that targets all major platforms. Start your brand awareness campaigns where you know your audience is active (turning up regularly, liking content, commenting, and sharing) and create content and creative that’s suited to those channels.

Audience 122

Audience Technical Review Social Media Campaign 122

The Next Web

AUGUST 19, 2013

Customer Acquisition Cost or CAC is how much money you can spend to get someone to become a customer. Well, then you’ve got to go viral. Well, then you’ve got to go viral. Dropbox is a perfect example of a company that relied heavily on product virality, which was built into the product. Product virality is an art.

Belarus 137

Belarus Viral Channel Startup 137

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product.

API 167

API Viral Startup Retention 167

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

Both Sides of the Table

APRIL 12, 2018

Traditional investors are so focused on “quantitative marketing” that he got a lot of advice that this money was better spent on online customer acquisition. Viral Adoption / Group Use Cases Jamie didn’t want to stop at a single household. When Jamie wanted to sign on Shaq as the company spokesperson it also cost money. He was right.

Security 247

Security Los Angeles Silicon Valley Video 247

Hearpreneur

JANUARY 5, 2022

We will create an appealing referral campaign in 2022. This isn't the same as an influencer campaign. Specifically, I plan on putting out one study per quarter that I'll send out to reporters and hopefully get viral coverage on social media. Despite how simple it may seem, it's amazing how good health can increase productivity.

Entrepreneur 112

Entrepreneur Affiliate Green Cloud 112

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. Let’s look at a viral growth company, like Facebook. If you are building a large, viral, ad-support consumer internet property, you just want to go big! They’re off to cross the chasm. As soon as possible!&#

Customer 156

Customer San Francisco Viral Lean 156

ConversionXL

APRIL 3, 2018

They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Create win-back campaigns for churned customers. Optimize for retention, not just acquisition. To understand acquisition you must understand lifetime value.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

DECEMBER 11, 2018

Plenty of us have witnessed a marketing campaign gone wrong. In stark contrast to Pepsi, Nike’s Colin Kaepernick campaign will likely go down as one of the most impactful pieces of marketing in recent history. Recently, I designed a strategic marketing campaign for a company called Help Scout —a helpdesk software tool.

Campaign 134

Campaign Marketing Design Differentiation 134