Occam's Razor

SEPTEMBER 30, 2013

A secondary, under-appreciated, challenge is that search engines value freshness of content. You launch your site, it becomes stale in due course (from a organic search signal perspective). It is also immensely beneficial for search engine optimization (great content, delivered fresh, every day!). many teams for acquisition.

Analytics 154

Analytics Marketing Social Media Technical Review 154

David Teten

DECEMBER 3, 2019

However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

JANUARY 2, 2013

It helps you understand how reliant the company/client is on Search (too much is actually not good). Like everything in life, you want a balanced portfolio (left). Search is always big for everyone. Find high bounce rates for one segment (Paid Search) and look at other segments (Display) where pages have low bounce rates.

Analytics 159

Analytics Search Campaign eCommerce 159

Occam's Razor

AUGUST 13, 2012

Yehoshua I've covered this topic in detail in this blog post: Multi-Channel Attribution: Definitions, Models and a Reality Check. I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) and for each I've highlighted: 1. What's possible to measure. Rinse and repeat.

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. of Search Traffic vs. Share of Global Search Volume. That shows you that 45% of your traffic is from Search. Watkins is not a horse.

Metrics 152

Metrics Analytics Search Channel 152

Steve Blank

APRIL 20, 2021

He came up with the concept to simply the search for product/market fit by using an MVP Tree. In the Roku case study we’ve chosen three execution branches: (1) delivery platforms, (2) sales channels, and (3) chip platforms. Sales channels. Sales channels are the paths through which your product lands in customers’ hands.

Product 436

Product Viral Channel San Francisco 436

Occam's Razor

AUGUST 9, 2016

You can also search for other stuff, like custom reports or attribution models. We rarely hold people responsible for Traffic Acquisition accountable, we rarely hold people responsible for Site Design and Merchandizing accountable. Question time for your Acquisition, Design and Merchandizing team. Another tip. A lousy 17%.

Analytics 60

Analytics Metrics eCommerce PPC 60

K9 Ventures

OCTOBER 11, 2011

So Diego did what only a hacker who loves music can do — as a side project he built a search engine for MP3s – (2look4.com) And so began Diego’s foray into search technology. Diego saw a problem with search. These companies don’t have search engineers on staff. Diego was smarter than me.

Pennsylvania 93

Pennsylvania Search Acquisition Software Engineering 93

K9 Ventures

OCTOBER 11, 2011

So Diego did what only a hacker who loves music can do — as a side project he built a search engine for MP3s – (2look4.com) And so began Diego’s foray into search technology. Diego saw a problem with search. These companies don’t have search engineers on staff. Diego was smarter than me.

Pennsylvania 90

Pennsylvania Search Acquisition Software Engineering 90

Occam's Razor

JULY 18, 2011

Email remains an immensely credible and profitable channel, with an immense reach to boot. To not have it as an active part of your marketing portfolio is sub-optimal. I dare say even more than Search (and without a shred of doubt, more than Social Media). Your company cross-channel outcomes data. Your website data.

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) They still tend to think of digital as a fulfillment channel. Earn more affection. Who is to blame? strategies). Justin Dux.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

FEBRUARY 19, 2016

In theory, conversion optimization aims to improve the user experience, which, conveniently, is what Google wants to do as well with their top search results. How do you balance traffic acquisition with conversion optimization? It’s in Google’s self interest to provide the best search experience for the user.

SEO 48

SEO Technical Review Algorithm Jacksonville 48

Occam's Razor

JULY 1, 2008

The effort you invest in measuring offline impact will finally help your company understand how valuable the online channel is (or not!). If you are willing to create a small portfolio of initiatives then you can get a pretty decent understanding of the hidden impact (offline) of your web presence. Two words: Primary Key.

Analytics 116

Analytics Conversion Campaign Redemption 116

Up and Running

MARCH 6, 2013

2: Not bringing a portfolio of your work : When interviewing for a position on a marketing team, ALWAYS bring a portfolio to your interview. Being an online business we care about traffic acquisition, traffic referral sources, time on site, page views, bounce and exit rates, click rates, and conversions.

Warrant 91

Warrant Portfolio Metrics Software 91

ReadWriteStart

JULY 18, 2011

Years later Clavier's name now comes up all the time when one of his portfolio companies finds success; his exits include Mint, Tapulous, and UserPlane, other investments include Mashery (a ReadWriteWeb sponsor), Rapleaf, Fitbit, bitly, GroupOn, Twitter and many more. You should do your own due diligence on the investors.

Investment Bankers 153

Investment Bankers Technical Review Cofounder Due Diligence 153

ConversionXL

MARCH 19, 2020

When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., echoes Labay’s sentiment: Search habits change. Use that intelligence to inform product portfolio and investment choices.”. but polls and surveys are obvious choices, too.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Both Sides of the Table

FEBRUARY 28, 2018

If the retailer can get the product “exclusively” (even for just a time window) then it hopes to get more customers shopping at its store or watching its video channel vs. its competitors. I will use some examples from Parachute and some other portfolio companies to give you examples from our experiences of watching successful brands grow.

Curation 296

Curation Los Angeles Differentiation Channel 296

Steve Blank

JULY 16, 2009

Steve I have to tell you some bad news, I just showed our potential channel partners and customers a few completed pieces of the games we had. However the VC’s are managing a portfolio while you, the entrepreneur are managing one company – yours. Quick acquisition by a Sega or EA I suppose.

Silicon Valley 221

Silicon Valley RSS Video San Diego 221

Occam's Razor

MARCH 23, 2010

In fact smarter than you would be through any other channel on the planet! It is a bit silly to believe you can use one tool for purpose x (say search analysis) and another for purpose y (say everything else). Do a Google search for the Consultant. Even with the tools we have, in the state we have them, we can be smart.

Analytics 118

Analytics Web Metrics Channel 118

The Equity Kicker

FEBRUARY 14, 2013

Notable examples of companies in this market include our portfolio company Lovefilm (acquired by Amazon for a rumoured £200m ), our portfolio company Graze that sells healthy snacks, shoe subscription businesses ShoeDazzle and StylistPick , and startup coffee subscription business Kopi.

eCommerce 133

eCommerce Curation Acquisition Portfolio 133

K9 Ventures

JULY 21, 2016

Occipital — makers of the Structure Sensor for 3-D data acquisition. That’s 7 out of about 29 investments that K9 has made to date and so that’s almost 1/4 of the K9 portfolio. To date K9 Ventures has invested in the following hardware companies: Lytro (f/k/a Refocus Imaging) — light field imaging camera.

Software Review 48

Software Review Forecast Portfolio Distribution 48

Occam's Razor

JULY 24, 2018

A quick search query will illustrate that that looks something like this…. Impressions can be used in real-time for decision-making by your display, video and search platforms (e.g., Some metrics apply across all channels, like Awareness, Consideration and Purchase Intent. via automation). No point in fooling yourself.

Analytics 93

Analytics Framework Metrics Algorithm 93

Occam's Razor

MARCH 25, 2014

In earlier posts on this blog, I've simply defined the journey as Acquisition, Behavior and Outcomes. Your primary owned channel is your website, mobile or desktop. Your primary rented channels, at the moment, are your social existences. Bonus read: Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models ].

Metrics 155

Metrics Marketing Analytics Channel 155

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. Not too shabby, right?

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. At the end of this exercise, you'll end up with a really great understanding of what each of your marketing/acquisition strategy is solving for. You might also get asked this question: Wait, don't we have Facebook, Twitter and Google+ channels?

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

DECEMBER 12, 2011

Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Acquisition: Clicks? Cost Per Acquisition. Oh, and everything has a CPA (not just your paid search or display/banner ads). For Search it is in your Google Analytics or Omniture Site Catalyst reports.

Metrics 151

Metrics Web Analytics CPA 151

YoungUpstarts

AUGUST 27, 2018

Domain authority is a search engine’s (like Google’s) way of attributing value to your site to scale it up those SERPs. Remember to keep your published works as examples of your future work – start building that portfolio. He is a digital marketing specialist with 13 years’ experience in a diverse range of channels and services.

Marketing 113

Marketing PR Later Stage Startup 113

Occam's Razor

FEBRUARY 28, 2017

It also has massively delicious implications in your data, acquisition and retention strategies (ignoring the sweet, heavenly, implications on your customers). Extend the above incentive purification and imagine the day-to-day behavior of your Acquisition team if you measure them based on CPH. Smarter Search, Display.

Metrics 60

Metrics Analytics Acquisition Naming 60

Hearpreneur

JULY 20, 2018

3- A name with competitive advantage in search. We knew we’d be relying heavily on organic search when we launched ReputationManagement. Therefore, we chose a brand name that would give us a competitive advantage in search, but also one that made sense for our business. Thanks to Slisha Kankariya, Four Mine ! #3-

Naming 75

Naming OTC Entrepreneur PPC 75

Occam's Razor

MAY 19, 2014

The examples cover elements we optimize for in our acquisition ( what are we doing to attract traffic ), behavior ( what happens once they land on our website ) and outcomes ( did we end up making money, were the customers satisfied ) strategies. By channel] Conversions - Assisted Conversions. Revenue, meet your new BFF Profit!

Metrics 159

Metrics Analytics SEC Acquisition 159

Occam's Razor

SEPTEMBER 19, 2011

With a plethora of digital media channels at our disposal and new ones on the way every day(!), How do you figure out which channels to invest in more and which to kill? Oh, and the killer question… if you invest in multiple channels, how much incrementality does each channel bring to your bottom-line?

.Net 119

.Net Campaign Channel Analytics 119

Transformify

DECEMBER 7, 2019

Although the concept to build a hiring tool around popular G Suite solutions like Gmail, calendar, Docs, Hangouts, Search seemed to be a viable business model, it appears that it was not enough to compete and sustain. Are Links to Candidate Portfolio and Social Media Profiles Supported? Candidate Matching Algorithm.

Hiring 95

Hiring Syndicate Syndication Social Media 95

Cracking the Code

OCTOBER 10, 2008

The top performing SaaS companies typically achieve annual customer renewal rates above 90% - with most of the churn due to death (bankruptcies) or marriage (acquisitions) - and over 100% renewals on a dollar value basis due to up-sells into this installed base. Cashflow is the other key metric. Philippe Botteri. Bessemer SaaS Law #2.

Software Review 48

Software Review North America Europe Metrics 48

Steve Blank

AUGUST 31, 2009

The first hint lies in its name; this is a product development model, not a marketing model, not a sales hiring model, not a customer acquisition model, not even a financing model (and we’ll also find that in most cases it’s even a poor model to use to develop a product.) So what’s wrong the product development model? before you ship.

Customer Development 243

Customer Development Developer Customer Silicon Valley 243

Cracking the Code

FEBRUARY 4, 2008

A few times per year, Bessemer organizes a CxO event for our portfolio companies and we decided to focus our first session of 2008 on Software-as-a-service (SaaS). This invite-only event for our portfolio companies and close friends of the firm was designed to be fairly intimate and interactive. Labels: Portfolio , SaaS , software.

Software Review 48

Software Review South Korea IPO Portfolio 48

www.forentrepreneurs.com

FEBRUARY 2, 2010

This is a little harder to do for channel sales, but still extremely valuable. Here are some example metrics that are important at this overall level: CAC – total cost to acquire a customer (see previous blog post Startup Killer: the Cost of Customer Acquisition to understand why this is so important.)

Metrics 55

Metrics Design Entrepreneur Startup 55

Occam's Razor

APRIL 29, 2013

1 Search Results Ranking = SEO Success. 1 Search Results Ranking = SEO Success. When you search for a brand or a category term, most companies, small or big, want to show up number one in the search results. The main reason, as all decent SEOs will tell you, is that search results are no longer standardized.

Metrics 166

Metrics Marketing Search SEO 166