ConversionXL

NOVEMBER 23, 2022

Even though the Austin weather had some surprises in store for us, the tremendous effort to organize CXL Live pulled off the event through a (literal) storm and frenzy. This event focused on relationship building and a lot of work was put into building curated groups to have fruitful round table discussions. Sooo many delicious tacos!

B2B 94

B2B Marketing Curation PPC 94

Steve Blank

FEBRUARY 26, 2020

What most founders don’t realize is: Every stage of a startup requires a different set of metrics and milestones and founder skills. You need to begin to “instrument” your customer acquisition process with analytics. What is some of the critical metrics that matter? That means you need metrics that prove you have it.

Cofounder 429

Cofounder Seed Stage Valuation Metrics 429

ConversionXL

SEPTEMBER 3, 2021

Done right, ASO can reduce user acquisition costs, increase app downloads, and improve your app’s value. We can’t rely on install metrics alone to substantiate success. Otherwise, you’ll live in an inflated metrics loop that doesn’t reflect true, long-term value. Lowering your customer acquisition costs (CAC).

Metadata 121

Metadata Technical Review Retention Metrics 121

SoCal CTO

FEBRUARY 23, 2007

skip to main | skip to sidebar SoCal CTO Friday, February 23, 2007 Events and Networking in Los Angeles One of the issues I discussed in Innovation and Geography was that the geography and traffic in Los Angeles generally makes it more difficult for networking. He is a frequent speaker at industry and academic events.

Los Angeles 150

Los Angeles Technical Cofounder Southern California Networking 150

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Startup Professionals Musings

MARCH 5, 2023

Idea entrepreneurs are largely driven by the “crisis of the moment” or the next event on their schedule. Managing marketing metrics and the sales pipeline. Effective marketing requires converting ideas to real content, creating programs to educate channels, and managing metrics to see what works and what needs to change.

Cofounder 389

Cofounder Startup Term Sheet Acquisition 389

ConversionXL

SEPTEMBER 13, 2018

Google Analytics is the standard for measuring acquisition—identifying the sources of traffic to your website or app. Google Analytics also tracks on-site behavior through events and goals. Mixpanel’s event-based tracking is fundamentally different than the Google Analytics pageview model. Acquisition. The core use cases.

Analytics 119

Analytics Technical Review Acquisition Retention 119

ConversionXL

JULY 28, 2021

A model based on users and events. The focus in GA4 is very much on users, with each interaction labeled as an event. This means sessions and pageviews are now events. For instance, a page_view event contains the parameters page_location , page_referrer , and page_title. Enhanced measurement events. Custom events.

Analytics 146

Analytics Artificial Inteligence eCommerce Audience 146

ConversionXL

JUNE 16, 2022

It should include primary and secondary KPIs and metrics related to marketing goals , as well as the platforms (e.g., When teams know what to track and how metrics relate to the overall objective, they can transform data into actionable insights to improve the play. These can be tied to metrics (e.g., Measurement. Conclusion.

Campaign 149

Campaign CTO Marketing Social Media 149

Startup Professionals Musings

OCTOBER 18, 2023

In addition, current investors want to see every startup go public or be acquired, as an exit event, so they can get their due return for that investment which has been tied up for the last few years. New startup founders keep all the operating metrics they need in their head. Set your startup health gauges and use them.

Exit Strategy 248

Exit Strategy Valuation Acquisition Metrics 248

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

SEPTEMBER 1, 2020

Focusing on the entire customer journey—not just acquisition—and improving each step along the way ensures that customers continue to buy from you, now and in the future. Meaning: C = Customers (traffic x conversion rate) CLV = Customer revenue – (CAC + cost of serving that customer) CAC = Customer Acquisition Cost G = Growth.

Customer 132

Customer SMS Retention Acquisition 132

ConversionXL

AUGUST 19, 2020

For example, our PPC team discovered fast-moving trends during the onset of COVID-19 for an events management company. Search volume dried up overnight for generic queries like “summer concerts in Richmond, VA,” as well as branded events that had been canceled. Do we have a single source of truth for conversion and performance data?

PPC 69

PPC SEO Channel Analytics 69

Startup Lessons Learned

MARCH 24, 2009

Lessons Learned by Eric Ries Tuesday, March 24, 2009 The metrics and levers of engagement, presentation on Engagement Loops for Facebook Developer Garage SF Ill be presenting a talk at the Facebook Developer Garage SF Wednesday evening. You can learn more about the event here. Labels: engagement , events 12comments: Jesse Farmer said.

Metrics 88

Metrics San Francisco Lean Viral 88

Startup Lessons Learned

MARCH 6, 2013

I've embedded the flyer for the event below, but the best way to see what we're doing is on the conference website - which we try to keep up-to-date with the inevitable flurry of last-minute changes. JOIN THE BIGGEST TECH EVENT @SXSW, featuring. If you're planning to be in Austin, please come say hello. See you there! THIS SATURDAY!

Lean 165

Lean Cofounder Startup Software Engineering 165

Women Entrepreneurs Can

MARCH 13, 2024

This allows the restaurant to personalize offers like free birthday rewards and exclusive events for loyal customers. Increased Revenue Loyalty programs directly impact revenue, but they also help decrease customer acquisition costs.

Programming 52

Programming Retention Software Review Social Media 52

Hunter Walker

JANUARY 2, 2017

The total value of these deals might look higher than when a tech company makes an acquihire but the premium tends to go to retention rather than the cap table (especially since (a) the acquirer might not be seen as an ‘attractive’ place to work and (b) there’s assumption of less equity upside post-acquisition).

Technical Review 116

Technical Review Cap Table Acquisition Startup 116

Startup Professionals Musings

JANUARY 9, 2021

In addition, current investors want to see every startup go public or be acquired, as an exit event, so they can get their due return for that investment which has been tied up for the last few years. New startup founders keep all the operating metrics they need in their head. Set your startup health gauges and use them.

Exit Strategy 434

Exit Strategy Valuation Acquisition Metrics 434

ConversionXL

NOVEMBER 25, 2020

Key metrics: Average View Duration, Click Through Rate, & Views 3. Refine titles, thumbnails, and content to increase those metrics — Eric Bandholz (@bandholz) November 24, 2020. Key metrics (90% of your focus). The wonderful thing about YouTube is that they have specific metrics to help you hit the above strategy.

Channel 129

Channel Metrics Algorithm Video 129

Board Effect

DECEMBER 19, 2019

Another vein of thought is that boards should primarily be involved in strategic planning when there is a major event such as a change in the CEO, a major investment opportunity, a looming acquisition, a decline in sales, or an unsolicited takeover bid. Choosing Metrics to Monitor Strategy Implementation.

Management 64

Management Software Review Acquisition Merger 64

ConversionXL

JANUARY 18, 2022

A series of events and actions that relate to the struggle between protagonist and antagonist. There’s no metric to measure customers’ emotional responses and what impact those subjective emotions have on your business. There are other brand awareness metrics you can measure to build out this picture, including: Direct traffic.

Equity 94

Equity Marketing Social Media Software Review 94

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

APRIL 25, 2016

This will help you define conversions, set up goals, events, etc. Acquisition and Segmentation. Acquisition Reports. To start, let’s look at acquisition reports… Image Source. Google Play Referral Flow Report: Shows how users move through the stages of your acquisition funnel. Users from AdWords Ads.

Analytics 48

Analytics Mobile Metrics Acquisition 48

Startup Professionals Musings

JUNE 5, 2020

Idea entrepreneurs are largely driven by the “crisis of the moment” or the next event on their schedule. Managing marketing metrics and the sales pipeline. Effective marketing requires converting ideas to real content, creating programs to educate channels, and managing metrics to see what works and what needs to change.

Entrepreneur 307

Entrepreneur Cofounder Term Sheet Acquisition 307

Hearpreneur

JANUARY 19, 2022

While this means we'll have to take on more responsibility, it also means we'll have more financial flexibility in the event of setbacks. Especially during challenging times, retention is significantly more crucial than acquisition. 11- Paying attention to metrics. Instead, you should monitor metrics for the whole sector.

Entrepreneur 114

Entrepreneur Metrics Technical Review North America 114

Software By Rob

FEBRUARY 28, 2012

This is final installment of a 3-part series covering my acquisition of HitTail. Could you talk a bit about the diligence you did during the acquisition? Due diligence is the most important part of the process because it dictates whether you should move forward with the acquisition, and at what price. Photo by psiaki.

Acquisition 53

Acquisition Software Review Technical Review NDA 53

SoCal CTO

FEBRUARY 25, 2007

skip to main | skip to sidebar SoCal CTO Sunday, February 25, 2007 Challenge of Predicting Winners I just read a bit on the payout to YouTube from the Google Acquisition ( Internet News , CNN ). He is a frequent speaker at industry and academic events. The poor guy. What a bad $200M decision. in Computer Science.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

ConversionXL

SEPTEMBER 9, 2020

More recently, Google Search Console rolled out a Core Web Vitals section, which tracks a set of website performance metrics that focus on user experience. Enter your URL on this free tool, and you’ll see an overall score and some useful metrics. Here are the metrics Google Page Insights measures that specifically relate to SRT.

Caching 102

Caching Development Team Review Hosting Software Review 102

Startup Professionals Musings

MARCH 3, 2021

To keep you on a positive track with potential investors, I recommend the following logic principles, to balance your passion in presenting your vision of a new business: Make sure your plan includes some business metrics. For example, if you have ever watched the Shark Tank show on TV, they always ask about the cost of customer acquisition.

Exit Strategy 406

Exit Strategy Merger Angel Investor IPO 406

YoungUpstarts

FEBRUARY 22, 2017

Corporate transactions including mergers and acquisitions (M&A) and initial public offerings (IPO) bring necessary capital and resources to a growing company. Mergers and acquisitions can be fairly contentious and not all shareholders agree that it is in their best interest for Company A to buy Company B.

IPO 147

IPO Prospectus Merger Initial Public Offering 147

Up and Running

SEPTEMBER 24, 2014

Tighten up Your Metrics and Reporting. Evaluate your metrics tracking and see where you’re losing data. 500, Forbes Most Promising Companies list, and Entrepreneur Magazine’s Hot 100 or 500 as acquisition prospect lists. Based on the acquisition price, that’s about $67.50 Their answers are below.

PR 103

PR Acquisition Metrics Social Media 103

ConversionXL

NOVEMBER 10, 2020

Metrics for this depth are rare and only long-term. The metrics for this level are more concrete and objective. But your audience spends time on a variety of non-owned platforms, and their next action might not be a buying action, so consider which metrics you want to optimize for each asset, on each platform. Conclusion.

Agile 139

Agile Social Media Audience Software Review 139

SoCal CTO

FEBRUARY 20, 2007

Evening events in Orange County require about 2 hours of round trip drive time. It has to be a pretty good event for it to be worth attending. Some events, like a recent Tech Coast Angel event at UCLA are really worth it. But some events you dont get quality attendees and then its a drag to drive that far.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

SoCal CTO

MARCH 1, 2007

What I mentioned in Events and Networking in Los Angeles was that its somewhat hard in LA to count on networking events to build networks. He is a frequent speaker at industry and academic events. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Thats right on the money.

Technical Cofounder 150

Technical Cofounder Networking Southern California Los Angeles 150

ConversionXL

APRIL 3, 2018

The event had returning attendees… Again wow’d by #CXLLive — plenty of knowledge to bring back to the team. … as well as first-timers: First time at #CXLlive , very impressed with the event. Never experienced an event where everybody seems to know each other. Optimize for retention, not just acquisition.

Retention 106

Retention Artificial Inteligence Channel Email 106

SoCal CTO

FEBRUARY 28, 2007

He is a frequent speaker at industry and academic events. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. in Computer Science.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles Mobile 150