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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

Safari and Firefox have already started to wean advertisers from them. Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. The first three go hand-and-hand—if advertisers can measure and get a good return on ad spend, they’ll keep buying ads.

Caching 140
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What to Know About Banner Advertising

The Startup Magazine

There are a lot of different places you can advertise online, but also different styles of advertising. One of the most used forms of digital advertising is the banner ad. The ultimate goal of banner advertising is to drive traffic to the business site. . How Does Banner Advertising Work? The Technology .

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The Importance of CRO for Your PPC Campaigns

The Startup Magazine

If you have newly set up a digital marketing business or have already been running one for some time, practices like conversion rate optimisation (CRO) and pay-per-click (PPC) will be familiar to you. In this post, we will talk about the importance of CRO for your PPC campaigns. Why Is CRO Important for Your PPC Campaigns?

PPC 89
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How to Do Conversion Attribution Modeling

ConversionXL

But if you’re a rigorous and data-driven marketer, the question has to cross your mind: how much credit can I give each channel for this conversion? In other words, it’s a way of remedying that old advertising quote: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”. Image Source.

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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

In the past, it was possible to achieve these goals through promotion and advertising. Neal again: “The social media algorithms will always favor people. Do certain types of posts generate more likes, comments, shares, leads, and conversions than others? Where does advertising fit into social media marketing?

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Is Programmatic Advertising The Future For Paid Digital Media?

YoungUpstarts

Programmatic advertising’ is a term that might conjure up a whole lot of nothing for many marketers, while leaving others shifting nervously in their seats. Complex algorithms performed by machines are able to dictate tailored ad content and spend in milliseconds, while humans sit back and observe the actions taking place on their behalf.

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Marketing Analytics: Attribution Is Not Incrementality

Occam's Razor

From there, it is a hop, skip, and a jump to, hey, am I getting all the credit I should for the Conversions being driven by my marketing tactics? Right then and there, your VP of Finance steps in with a, hey, how many of these conversions that you are claiming are ones that we would not have gotten anyway? AKA: Attribution!

Analytics 148