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[Review] Startup Asia

YoungUpstarts

Asia – especially in countries such as India, China, Vietnam – is fast becoming the place where many entrepreneurs, whether locally born or lured back from Silicon Valley, are setting up shop. The second part covers the various sectors that have seen the biggest growth in Asia. The only problem?

Asia 167
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[Interview] Ryan Bonnici of HubSpot On Inbound Marketing In Asia

YoungUpstarts

Inbound marketing service provider HubSpot recently released its first ever State of Inbound Report for Asia – which surveyed some 400 marketing and sales professionals at virtually all levels and across all industries in Asia to compile some of the most comprehensive analysis on online marketing in this part of the world.

Asia 100
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Making Social Media Work For SMEs

YoungUpstarts

Reddington, president, FedEx Express Asia Pacific. Small businesses rarely have the time or resources to invest in outsourced customer service support, and some are finding it more efficient to serve customers via social media platforms: one LinkedIn study from 2014 revealed that 81 percent of North American SMEs use social media [5].

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Ready to expand your startup into Asia? Read this

The Next Web

He is currently CEO of Bubbly, a social media startup backed by Sequoia Capital, SingTel Innov8, and JAFCO. The company is one of the largest VC–backed startups in Southeast Asia, having raised over $60 million in funding. . countries or cities) across Asia that you would like to target. Prioritize the markets. Laser focus.

Asia 127
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Focus on the fact that this was the launch of a powerful new new product via a continent-wide rebranding campaign using massive online and offline media buys. The Client could still do massive media buys (TV!

Metrics 165
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Stop Thinking And Acting Local: Small Businesses Seeking Growth Should See Themselves As Global Enterprises

YoungUpstarts

Reddington, president, FedEx Express Asia Pacific. Parallel to this, social media has grown as well, allowing businesses from anywhere in the world to market to anyone,” he says. With the tools now freely available online, you don’t necessarily need to hire a team of advertising professionals to reach audiences overseas.

Global 145
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[Singapore][Event] Day 2 Of ad:tech Singapore 2012 Shows Mobile Promise

YoungUpstarts

The first day of ad:tech Singapore 2012 gave digital marketers and industry observers a glimpse of the continued growth of the role of technology and digital media in marketing and advertising in the Asia Pacific. For sure, mobile adoption is growing by leaps and bounds – be it mobile commerce or mobile advertising (Yahoo!

Singapore 145