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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

In the past, it was possible to achieve these goals through promotion and advertising. Today’s social media users are more discerning about where they place their trust. With a social media content strategy rooted in relationships and communication. Both of these brands involve their target audience. Image source ).

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10+ Trends: Recap of 2011 and What’s Next…

thebarefootvc

Powered by cell phones and social networking platforms, we saw revolutions taking place, businesses being transformed and our daily lives made more convenient (if we could tear ourselves away from our Facebook and Twitter updates). eCommerce/Social Commerce: New models continue to evolve as ecommerce rebounded this past year.

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8 Growth Hacking Strategies to Improve your Digital Presence

Women Entrepreneurs Can

As online platforms continue to sprout, it is important that your business invests in a strong digital presence to raise awareness, engage the audience, reach their potential and grow. A great website allows you to engage with your audience, deliver valuable content and drive consumers through your sales funnel. Podcast advertising.

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Social Commerce: What It Is, What It Isn’t and Why You Should Care

ConversionXL

Curate and customize your shop’s product catalog. Select the right products for the audience and be aware of product order. Experiment to see what works for you, but remember that Facebook is a social network and not everyone is sold on this social commerce concept, yet. Sell directly from your Page.

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How to Use LinkedIn to Generate Sales Conversations

Duct Tape Marketing

LinkedIn is the oldest social network. While she speaks specifically to LinkedIn today, the principles behind her advice can be applied across all other social networks. Think about LinkedIn as a networking event—would you go up to someone at a conference and immediately ask them to buy your product or service?

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Soundbites from the future

Start Up Blog

Un-Social Networking: Martin Lindstrom of Brand Sense says we are suffering a little from digital emptiness. Particular niches will continue to pop up and be valuable because the content took time to digest and curate – like And now it’s in print. Social media will create a virtual advertising stock market of the future.

Moldova 91
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How to Use LinkedIn to Grow Your Network

Duct Tape Marketing

LinkedIn is a powerful tool for small businesses looking to grow their network. Because it’s a business-focused social network, it’s a necessity for those running B2Bs to have a presence on the platform. Some social media platforms, like Twitter, require a more fast-and-furious approach to posting.