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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. In this article, we’ll talk about some less saturated digital advertising strategies you can use to get ahead. We’ll also show you what it takes to create advertising that gets people to act. Ad blockers.

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Why Your Small Business Should Focus on Younger Customers

Up and Running

Older people cling to the notion of listening to their elders and getting advice through traditional channels. Younger people know how to exploit the power of the internet. They’re accessible via more channels. And if a campaign on one channel flops, you can start fresh on a different channel without so much baggage.

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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

Click fraud occurs when a pay-per-click advertisement is clicked on by a user with malicious or disingenuous intent. However, it continues to poison marketing campaigns—and find its way into more and more courtrooms. Juniper Research estimates that click fraud cost advertisers $42 billion in 2019. How click fraud works.

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How Social Influencers Can Help Startups

YoungUpstarts

From budgeting for advertising and marketing, to sourcing warehouse space, every single amount needs to be thought of carefully and spent judiciously. Internet space. The internet is a wonderful space for everyone to flourish. The internet is a wonderful space for everyone to flourish. Multi-channel approach.

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Cannabis Marketing Without Paid Ads: How to Do it Right

Up and Running

There are major marketing roadblocks when using popular paid advertising mediums because of the legal grey area surrounding the U.S. But you’re still walking a tightrope with pay-per-click on search engines and paid social media advertising. Organic Social Media Campaigns. CBD and marijuana industry. Word-of-Mouth Marketing.

SMS 101
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10 Ways A Business Owner Can Save Money

YoungUpstarts

For instance, voice over internet protocol (VoIP) gives companies seemingly unlimited voice, data, and video capabilities in a simplified cloud-based platform and at a fraction of the cost of a traditional phone system. It’s a stark contrast from massive marketing campaigns that can cost thousands of dollars. Utilize Cloud Technology.

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7 Smart Marketing Techniques For Family Law Firms

The Startup Magazine

Sometimes, attorneys made their presence felt in printed advertisements, such as newspaper ads and billboards. Boost your firm’s online presence by creating business accounts in online channels. But this doesn’t mean that traditional advertising is dead. Measure, Evaluate, and Improve on Your Marketing Campaign.

Marketing 104