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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. In this article, we’ll talk about some less saturated digital advertising strategies you can use to get ahead. We’ll also show you what it takes to create advertising that gets people to act. Who are your competitors?

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. Others copy the method and the channel grows weary of that tactic and begins to change the rules. How do people drive SEO growth?

SEM 379
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PPC Basics Explained — PPC Management for Small Businesses

Up and Running

Especially when the world, and your customers, are shifting to digital channels for entertainment, shopping, and communication with brands. So why is this important to know as you sift through all the potential marketing channels you could choose from? PPC stands for “pay-per-click advertising.” PPC or SEO? What is PPC?

PPC 81
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UGC Strategies to Boost Your Brand

Women Entrepreneurs Can

User-Generated Content (UGC) is one of the most cost-effective and efficient SEO strategies. Conversions are crucial to say that SEO strategies are working. Nielsen Consumer Trust Index shows that 92% of buyers trust organic UGC than paid advertising or brand content. It improves traffic and increases conversions.

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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. It’s about identifying the channels and tactics that work best for your organization and then maximizing marketing efforts by confirming the best moves through experimentation. What is growth marketing? And what it isn’t).

Framework 102
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Never Miss An Opportunity Again With Automated Communication

Duct Tape Marketing

I’m talking about the many forms and channels of customer communication that exist and the strategies I believe is critical for small businesses to implement today. And you know, maybe it's a insurance pitch or better yet an SEO person that wants to sell you services. Handle SEO, social media, and advertising all in one place.

SMS 92
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Speed Up Your Business Growth Through Experimentation

Duct Tape Marketing

[4:52] As a CMO, given the DNA, and all these acronyms of the organization, do you feel a tug to just do more SEO sometimes? [6:38] 11:41] Today, Semrush offers many more solutions other than an SEO tool – what’s been the challenging part of redefining what people view your company as? Kind of die hard SEO community.

SEO 84