Startup Professionals Musings

FEBRUARY 24, 2019

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Viral 268

Viral Marketing SEM Campaign 268

Duct Tape Marketing

APRIL 5, 2023

The Rise of AI in Advertising written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Rhodes In this episode of the Duct Tape Marketing Podcast , I interview Mike Rhodes. AI plays a big role in advertising, particularly in messaging and content creation. Like this show? Like this show?

Advertising 80

Advertising Analytics San Diego Networking 80

Occam's Razor

SEPTEMBER 24, 2012

This audience is immensely attractive to Brands and Marketers around the world. We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Client posted a video of a soon to be released product on their Facebook brand page. It is a lovely emotional video (really was!).

Metrics 165

Metrics Advertising Marketing Social Media 165

Startup Professionals Musings

DECEMBER 3, 2021

Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Until the company name is a famous brand, you are the brand. Add a modest advertising presence. These are all minimal-cost survival marketing efforts.

Internet 294

Internet Web Affiliate Advertising 294

ReadWriteStart

NOVEMBER 30, 2021

If you’re new to marketing and amid a startup, all of it can seem overwhelming. A lot of work goes into starting a business, developing and launching products, and running the day-to-day operations, so marketing often gets put on the back burner. Choose your Market Audience.

Developer 78

Developer Marketing Social Media Startup 78

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. Growth marketing is about process over tactics.

Marketing 115

Marketing Framework Metrics Channel 115

ConversionXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Leverage FOMO in social media marketing 3.

eCommerce 129

eCommerce Marketing Social Media Retention 129

YoungUpstarts

MARCH 1, 2018

by Brian Sutter, Director of Marketing, Wasp Barcode Technologies. As you look through the list below for some big ideas to apply to your marketing this year, some will sound familiar. 2018 isn’t a year to completely throw out everything you’ve learned about marketing before. Facebook is an advertising platform.

Small Business 187

Small Business Marketing Technical Review Social Media 187

YoungUpstarts

NOVEMBER 21, 2016

Marketing a brand or product can be a daunting task for the uninitiated. Newspaper advertisements, billboards, phone books, radio—they always found a way to advertise even in an age where “digital” didn’t exist. The new age of advertising and marketing lies in a combination. Quick-Response Codes (QR Codes).

Software Review 100

Software Review Marketing Technical Review Merger 100

YoungUpstarts

JANUARY 30, 2015

Google is focused on expanding its already broad reach into the advertising market by increasing the span and coverage of its digital and mobile platforms, and the company’s 4Q14 results highlight how the company’s efforts to buttress its core services is paying off: Google’s revenue and gross profit climbed 15.3%

Advertising 100

Advertising Revenue Mobile Intellectual Property 100

Startup Professionals Musings

FEBRUARY 25, 2017

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Campaign 167

Campaign Cost Viral Marketing 167

Hearpreneur

OCTOBER 10, 2018

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. After a quick google it became clear that this was the name for our new agency. Thanks to Matthew Tomkin, Tao Digital Marketing ! #2-

Naming 103

Naming LLC Entrepreneur Macedonia 103

ConversionXL

JUNE 2, 2022

The biggest challenge for marketers is getting them. Account-based marketing (ABM) and lead generation both offer a way to do this. Account-based marketing is a team sport. It flips the traditional sales funnel on its head, ditching the one-size-fits-all approach to marketing in favor of a land-and-expand approach.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

ConversionXL

NOVEMBER 23, 2022

It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. Of course, we took care of the usual aspects of every offline marketing conference, and CXL Live 2022 brought together 300 returning attendees and first-timers, taking over a rooftop venue in downtown Austin.

B2B 94

B2B Marketing Curation PPC 94

Duct Tape Marketing

JUNE 1, 2023

Strategies For Successful Product Launches written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mary Sheehan In this episode of the Duct Tape Marketing Podcast , I interview Mary Sheehan. Key Takeaway: Timing is crucial in product launches, especially in companies with diverse teams.

Product 58

Product Framework Technical Review Cofounder 58

Hearpreneur

DECEMBER 12, 2018

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. We’ve gotten good feedback over the years about our business name, so apparently that strategy has worked. 3- The product and what it does.

Naming 87

Naming Texas Entrepreneur Search 87

VC Cafe

JUNE 26, 2023

I spent a chunk of my career as a product manager in search (Shopping.com, GLG, Ask.com, AOL and Google) so I find this particularly interesting. Sure, there is Bing, DuckDuckGo, Ask.com and a few others, but no one comes even near Google in terms of market share or mind share (90. Much of it today belongs to Algolia.

Generative AI 174

Generative AI Search ChatGPT Technical Review 174

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn what growth hacking in marketing is and what it’s not. The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Why do people think growth hacking in marketing is controversial?

Retention 113

Retention Marketing Acquisition Channel 113

Duct Tape Marketing

NOVEMBER 10, 2022

Why Email Marketing Is (Still) Important In 2022 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Laura Goldberg. In this episode of the Duct Tape Marketing Podcast , I interview Laura Goldberg. Laura is the Chief Marketing Officer at Constant Contact. ConstantContact.com.

Email 92

Email SMS Marketing Channel 92

The Startup Magazine

DECEMBER 17, 2021

A software developer can struggle to establish a good name and reputation initially. It can be challenging to compete with bigger and better-known names too. Still, it is possible to build your reputation as a trustworthy software developer, despite the busy nature of the markets. Test Your Product. Don’t Overpromise.

Software Developers 148

Software Developers Software Development Reputation Software Review 148

ReadWriteStart

MARCH 8, 2021

And from there, you can achieve a modest rate of growth as long as you keep providing quality products and services. . You could invest in marketing and advertising. You may have a great product and a happy customer base, but what does that matter if nobody knows you exist? . Marketing/advertising channels.

Startup 127

Startup Retention Acquisition Agile 127

Duct Tape Marketing

MAY 25, 2022

Transforming Marketing With Artificial Intelligence written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Paul Roetzer. In this episode of the Duct Tape Marketing Podcast , I interview Paul Roetzer. 5:18] How will AI impact the marketing profession? [7:21]

Artificial Inteligence 87

Artificial Inteligence Marketing Cofounder SMS 87

Duct Tape Marketing

DECEMBER 7, 2022

How Modern Marketers Earn Trust Today written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Melanie Deziel. In this episode of the Duct Tape Marketing Podcast , I interview Melanie Deziel. Questions I ask Melanie Deziel: [2:25] How does trust fit into marketing? [3:37] Storyfuel.co.

Marketing 77

Marketing Audience B2B Framework 77

Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. I also look for a commensurate portion of the plan describing the specific innovative marketing deliverables, beyond the traditional marketing items.

Marketing 333

Marketing Revenue Matching Viral 333

YoungUpstarts

DECEMBER 3, 2020

It is no secret that the marketing and advertising industries foster some of society’s most interesting and innovative talents. Japan is one of the top countries spending the most on advertising. A Brief History of Japanese Advertising. Advertising in Japan: Facts. Advertising in Japan: Facts.

Japan 162

Japan Advertising United States Viral 162

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 78

B2B Marketing B2C Community 78

Up and Running

JANUARY 22, 2020

cannabis market projected to skyrocket from $600 million to $22 billion by 2022 , there is no better time than now to master your cannabis marketing strategy. There are major marketing roadblocks when using popular paid advertising mediums because of the legal grey area surrounding the U.S. Word-of-Mouth Marketing.

SMS 101

SMS Marketing Affiliate Social Media 101

Duct Tape Marketing

MAY 5, 2022

The Role Operations Plays In Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Sara Nay. In this episode of the Duct Tape Marketing Podcast , I interview Sara Nay. Sara is the COO at Duct Tape Marketing, Co-Founder at Spark Lab Consulting, and host of the Agency Spark Podcast.

Operations 54

Operations Marketing Employee Software Review 54

37signals.com

DECEMBER 5, 2011

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. And what about picking a name that’s available as a domain? Or company names – why is it 37signals? ;-). Apr 27 2010.

Product Name 44

Product Name Naming Product Software Review 44

YoungUpstarts

FEBRUARY 23, 2018

Advertising and marketing serve one essential purpose: to bring in business. Your logos, patterns, color choices, word choices, and more all are designed to persuade people to do business with you, whether you’re offering tutoring services or selling a product. Use the same or very similar colors in every advertisement.

Advertising 124

Advertising Marketing Social Media Naming 124

Software By Rob

OCTOBER 29, 2009

Product naming is hard. Too many factors come into play when looking for a name and it’s almost impossible to decide on the right name once you’ve stared at the same list for a week straight. The Approach A while back Patrick contacted a handful of Academy members and asked for opinions on potential product names.

Product Name 46

Product Name Naming Product Software Review 46

crowdSPRING Blog

JANUARY 28, 2019

And, as all business owners know, marketing is an important part of your business. So, when you’re looking at the big picture, marketing is bound to come up. But, your time is limited and unless you’re an experienced marketer or have a marketing team, marketing is a constant challenge. Marketing Profs.

Small Business 106

Small Business Marketing Social Media SEO 106

YoungUpstarts

JUNE 4, 2019

Having a sturdy marketing strategy for start-ups is the cornerstone of successful growth. However, considering the fact that start-ups struggle with finding financing for complex and effective marketing campaigns, what solutions do they have? Effective marketing is not expensive; it’s smart. Press releases. SEO-friendly content.

Advertising 113

Advertising Marketing SEO Social Media 113

YoungUpstarts

NOVEMBER 2, 2020

Starting a profitable video production company business is not a walk in the park; you must win the clients’ trust. Today video production company owners can only earn their clients’ trust by making sure their video production company adheres to some crucial yet straightforward practices. Good Customer Service.

Video 264

Video Product Reputation Advertising 264

Duct Tape Marketing

SEPTEMBER 30, 2022

How Typeform Stands Out In A Crowded Market written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Karrie Sanderson. In this episode of the Duct Tape Marketing Podcast , I interview Karrie Sanderson. Take The Marketing Assessment: Take the Assessment. Like this show? Duct Tape Transcript.

Marketing 73

Marketing Differentiation B2C PR 73

ReadWriteStart

JANUARY 31, 2023

You may have already known about the Shopify marketplace and how it is one of the best platforms to make money by selling your products and services online. Shopify is an ecommerce platform where you can sell products and services to customers and store owners. What’s a Shopify Expert?

Curation 140

Curation Portfolio eCommerce Programming 140

Duct Tape Marketing

JANUARY 4, 2024

As the founder of The Clikk, Russell has witnessed the evolving landscape of newsletters, recognizing them as a powerful intersection of content marketing and direct response promotion. Discover the resurgence of email newsletters as a dynamic tool for content marketing and direct response promotion.

Revenue 76

Revenue Advertising Email ChatGPT 76