The Next Web

FEBRUARY 24, 2014

As is the case in other countries with a relatively new, rapidly growing tech sector, e-commerce is Russia’s fastest growing vertical. These steps will help to increase transparency and ensure effective cooperation between entrepreneurs, investors, and state agencies in the field of venture capital investments in Russian online projects.

Russia 140

Russia Europe Government Vertical 140

Steve Blank

MAY 22, 2009

While one could argue that a trade show is just another demand creation activity akin to advertising or PR, trade shows are the closest eyeball-to-eyeball contact you’re company is going to have with customers, competitors and partners. These two posts were amazing. Anyways, here’s one question I have.

Silicon Valley 128

Silicon Valley RSS California Customer Development 128

Steve Blank

APRIL 9, 2009

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires.

Silicon Valley 259

Silicon Valley Technical Review RSS PR 259

Steve Blank

MARCH 25, 2009

All the marketing materials, data sheets, advertising, press releases, trade shows, etc. Our company’s graphics boards were designed to speed up a key part of the Macintosh graphics operating system called QuickDraw. focused on the technical fact that we accelerated (made much faster) this arcane piece of computer code.

Silicon Valley 141

Silicon Valley Marketing RSS California 141

cdixon.org

SEPTEMBER 17, 2011

But it’s probably wise to be more secretive in some vertical markets: [link]. and an investor, has a great blog on entrepreneurship and venture capital. But it’s ultimately users who will determine if the market is ready for social media driven two way search and advertising. link] Nivi.

Stealth 68

Stealth Startup NDA Cofounder 68

Both Sides of the Table

APRIL 10, 2010

I guess it may be impractical for Twitter to acquire Seesmic given it has raised considerable amounts of venture capital (reportedly $12 million) but the broader point for me is that I always believed Twitter should control the client versions of its product. Think about the creative tension. Kind of obvious, huh?

Acquisition 287

Acquisition Developer Management Advertising 287

Hunter Walker

MAY 20, 2018

The idea was to build a publishing-focused brand with events as a revenue base while we figured out our own differentiation in a crowded market — and then added business lines around advertising, custom content and now subscriptions. We’ve built Digiday without venture capital.

PR 64

PR Media Differentiation Audience 64

Steve Blank

SEPTEMBER 3, 2009

During the Internet bubble, one more function of the marketing department was to “buy” customer loyalty with enormous advertising and promotion spending to create a brand.) Doesn’t it depend on vertical market.? All this leads up to a flurry of press events and interviews, all geared to the product/web site launch date.

Customer Development 215

Customer Development Developer Customer Silicon Valley 215

Startup Lessons Learned

AUGUST 24, 2009

We faced this same problem in entrepreneurship and venture capital, but we are getting past it. Just as Erin mentions above -- replace content with games -- the same dynamics are at work in the advertising world. I ask because as you mentioned there is a gap between people embracing lean principles and those who won't.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

VC Cafe

SEPTEMBER 27, 2010

Started in 2008 by Eran Gilad, Yaniv Ben-Arie, Asaf Shtekler and Niv Singer, the company has a headcount of 15 in Tel Aviv and works with Israeli agencies and advertisers. million in a second round led by previous backer Genesis Partners and joined by T-Venture , the venture capital company of Deutsche Telekom.

Software Review 138

Software Review Venture Capital Technical Review SEM 138

Steve Blank

NOVEMBER 2, 2009

In times when venture capital is hard to get, investors extract high costs for failure (down-rounds, cram downs , new management teams, shut down the company.) Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.)

Lean 244

Lean Silicon Valley Startup RSS 244

Steve Blank

MAY 21, 2009

Design your graphics, pre-show promotion, literature and show directory advertising around your focused message and theme. If you think you are going to offend your customers or embarrass your engineering organization, get out of the marketing department. IBM doesn’t have to shout to get noticed, but you do.

Silicon Valley 178

Silicon Valley RSS California Customer Development 178

Steve Blank

SEPTEMBER 10, 2009

Prodigy spent $50 million on advertising and in-store displays. For the first few years, one prominent Prodigy advertiser was America Online. Like that, but better&#. What made it so easy? Oh, and the really fun part: When you’re in a new market, your competitors may not realize they’re your competitors.

Customer Development 196

Customer Development Developer Customer Silicon Valley 196

Both Sides of the Table

FEBRUARY 13, 2011

The venture capital industry is so heavily skewed to Northern California, which the remains spilled over Boston, New York & Southern California. So it was wonderful to hear from a leading venture capital firm based in Washington DC. A contemporary analog to this type of vertical integration is Comcast/NBC-U.

Cofounder 277

Cofounder Merger Founder Venture Capital 277

VC Cafe

APRIL 29, 2020

According to the Covid-19 impact report by research firm Beauhurst: 5,070 UK companies are at a ‘severe’ or ‘critical’ risk 615K startup and scaleup jobs are at risk Later stage startups are at the most risk Across the board, tech sectors and verticals are the most likely to experience a positive or low impact.

SBA 124

SBA Technical Review Startup 124

Reid Hoffman

SEPTEMBER 8, 2020

For example, if you’re an early-stage SaaS provider that is shifting from a horizontal solution to a vertical focus, your mission, culture, and competencies can stay the same and the pivot transition will probably go smoothly. Instead of paying advertisers, we’d simply give cash to our users. Not all pivots are created equal.

Startup 36

Startup Silicon Valley Business Model Mobile 36

Steve Blank

AUGUST 27, 2009

The company has a large press event, and Marketing launches a series of programs to create end-user demand (trade shows, seminars, advertising, email, and so on). Sales is heavily building and staffing a national sales organization; the sales channel has quotas and sales goals. Marketing is at its peak.

Silicon Valley 260

Silicon Valley Product Startup Product Development 260

Seeing Both Sides

AUGUST 16, 2012

In founding TripAdvisor, Kaufer wanted to take his hard core engineering skills and apply them to vertical search in travel. Fortunately, on the side, the company had built up TripAdvisor.com as a demo site to show the prospective clients what a vertical search engine could do. Big Data meets travel…in 2000.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

BeyondVC

MARCH 19, 2007

Sure, they didn’t tell us much in the public sessions as sometimes you can come away with the impression that Microsoft is doing everything and the only opportunities for startups are niche verticals built on Microsoft’s platform. Just to be clear, this is not in any way, shape or form a Microsoft love-fest.

Acquisition 60

Acquisition Cloud Mobile Vertical 60

Steve Blank

MARCH 19, 2009

Since this was the marketing department, I was going to be planning to spend some advertising and public relations dollars. Now I had happy and surprised customers walking around with paid advertising for my company. Who did they think were the leaders in the color graphics board and monitor market? What magazines did they read?

Silicon Valley 185

Silicon Valley RSS Software Review Technical Review 185

Steve Blank

JULY 13, 2009

The only difference between us and the Internet bubble that would follow was that we did branding on the cheap by creating our image with public relations, whilethe dot-bomb era was to do it by spending enormous sums on advertising (those large venture rounds had to get spent somewhere.) Hindsight is wonderful.

Silicon Valley 122

Silicon Valley Product RSS California 122

Steve Blank

NOVEMBER 30, 2009

Home Books for Startups Secret History-Bibliography Steve Blank Startup Resources Steve Blank Entries RSS | Comments RSS Categories Air Force (9) Ardent (9) Big Companies versus Startups: Durant versus Sloan (29) California Coastal Commission (3) Conservation (2) Convergent Technologies (1) Customer Development (98) Customer Development Manifesto (..)

Customer Development 278

Customer Development Developer Customer Silicon Valley 278

Both Sides of the Table

JANUARY 18, 2011

I always try hard to make this blog a place where you can learn lessons rather than an advertisement for portfolio companies. I first met the founder of Pose, Dustin Rosen , when he was a junior person with an LA-based venture capital firm called The Mail Room Fund. Pose is no different.

Term Sheet 303

Term Sheet Mobile Cofounder Early Stage 303

Hunter Walker

APRIL 18, 2013

Here’s why: Verticalized content needs context not just collections. Some believe that native ad models are the solution – that content owners and advertisers will pay to promote their content. But don’t take venture capital. Just build it.

Video 98

Video Curation Startup Metadata 98

techcrunch.com

FEBRUARY 19, 2010

Researchers polled experts in lending, mezzanine capital, private equity, venture capital and private businesses themselves. Not a big shock, but things don’t look pretty, especially in the venture capital world. 41% of them feel that they qualify for venture capital funding.

Venture Capital 62

Venture Capital Technical Review Sweat Equity Valuation 62

www.businessinsider.com

SEPTEMBER 6, 2012

Advertising. These Spooky Cinemagraphs Will Radically Change Online Advertising. And of course a venture-capital investor and an advisor to entrepreneurs would take opposite sides in a price negotiation. Blackboard Home » Google Ventures. Google Ventures is the venture capital arm of Google.

Silicon Valley 54

Silicon Valley Startup Valuation Venture Capital 54

Start Up Blog

JANUARY 28, 2015

It is among the hottest spaces for deep research and Venture Capital investment, and like all technologies before it, humans will roll the dice if there is a big dollar to be made, regardless of the potential externalities they might create. We are also seeing lots of backwards and forwards vertical integration.

Technical Review 48

Technical Review Startup Australia Artificial Inteligence 48

Start Up Blog

JANUARY 5, 2015

It is among the hottest spaces for deep research and Venture Capital investment, and like all technologies before it, humans will roll the dice if there is a big dollar to be made, regardless of the potential externalities they might create. We are also seeing lots of backwards and forwards vertical integration.

Technical Review 48

Technical Review Startup Australia Artificial Inteligence 48

blog.expensify.com

APRIL 24, 2012

It’s like arguing against vertical software. This is why I loathe interviews – way too many idiots advertising for programmers out there. This is after Microsoft spent millions and millions advertising their “victory” in all those “Highly Reliable Times” ads in the trade rags.

Java 107

Java PHP Software Review Coder 107

steveblank.com

JULY 8, 2011

No-brainer for B2B companies but also for B2C companies (making special advertising deals for example) Reply steveblank , on June 8, 2011 at 9:05 am said: Martin, Any suggestions? I think actually actively selling your stuff is very important for a startup these days.

Software Review 110

Software Review Startup Silicon Valley Analytics 110