Occam's Razor

JULY 18, 2011

The message, the customer data, the ability to reach current and prospective customers, drive new sales as well as repeat sales, experiment with new ideas and offers, and so much more. You must use metrics that are unique to the medium. Multi-channel customer purchase behavior, customer lifetime value. Outcomes.

Metrics 137

Metrics Campaign Email Marketing 137

ConversionXL

OCTOBER 4, 2021

In this post, you’ll learn how to overcome the challenges and reap the rewards to collect subscribers, users, and loyal customers. . We’ll look at where email fits in the customer journey and walk you through how to create a strategy that fits your customer lifecycle. Customer journeys are rarely linear. Consideration.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

NOVEMBER 23, 2022

Salesforce, for example, increased its revenue market share to 18.4% This consists of dominating your competition, and out-converting by acquiring new customers in a cheaper way that your competitor does. What are the priority customer problems and opportunities? This defines what to test by adapting to the customer priority.

B2B 94

B2B Marketing Curation PPC 94

leananalyticsbook.com

AUGUST 19, 2012

The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company. Lean Analytics Book.

Metrics 58

Metrics Clickthrough Lean Analytics 58

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 17, 2011

As a preamble to the metrics, it’s useful to know what you’re measuring and why it’s vital. make sense in your case: Percentage of current customers who canceled in a given day/week/month. ” Percentage of new customers in a given month which end up canceling at any later date.

Business Model 245

Business Model Metrics Engineer Technical Review 245

YoungUpstarts

AUGUST 24, 2015

Dig deeper to uncover hidden needs, latch onto popular hobbies or passions, make our customers heroes, and sell what they’ll buy. This should include what you will sell, who your customers will be, how much you will charge, how you’ll market your business, what determines success, and how objections will be managed. 4 Compelling offer.

Technical Review 100

Technical Review Software Review South Carolina Startup 100

Occam's Razor

AUGUST 11, 2015

Custom reports rock! Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). Seven more!

Analytics 60

Analytics Customer Metrics eCommerce 60

Up and Running

JULY 26, 2016

Between January 2015 and January 2016, we grew our platform Slidebean from $1K to $20K in monthly recurring revenue. Getting the first tracks of revenue is one of the toughest processes of building a startup. Then, in 2015, this is who we added to the team: Jan-15: Head of Customer Success (growth team).

Revenue 60

Revenue Acquisition Channel Campaign 60

Duct Tape Marketing

OCTOBER 11, 2023

I guess it would be their customers even or their community. If you understand your core customer, where your core customer is digesting content and who they're looking up to and the creator sphere, it's a great way to bridge that and gain that new audience. I think that it's a great way to bridge and find a new audience.

B2B 78

B2B Marketing B2C Community 78

ConversionXL

FEBRUARY 12, 2019

Sooner or later, relying on new customers will break you. To offset these costs, you need to earn more repeat purchases from existing customers. In marketing, cohorts are groups of customers who exhibit similar behaviors during a certain time span (e.g. The temporal tipping point signals a customer’s motivation for buying.

Retention 126

Retention Analytics Campaign eCommerce 126

The Startup Magazine

MAY 30, 2022

Influencers have a substantial impact on their audiences and can assist marketers in reaching highly targeted individuals and a useful list of influencer marketing tips will drive new sales and revenue. Creating an Affiliate Program. An affiliate program is a system in which promoters are given commissions for promoting your product.

Affiliate 137

Affiliate Marketing Social Media Audience 137

VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167

API Viral Startup Retention 167

Occam's Razor

FEBRUARY 9, 2015

Such is the power of being able to proactively identify which of your competitor's strategies are working well, where their current customers come from, and what specific tactics you should experiment with to create and advantage for yourself. Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60

ConversionXL

MAY 19, 2020

If driving revenue or new customer sign-ups is top priority, focus on building content that bolsters the Purchase stage of the funnel, such as: Testimonials ; Customer recommendations; Demos. Not all may apply to you, your company, your industry, your customers, or your business. What questions are your customers asking?

Differentiation 129

Differentiation Sales Email Metrics 129

Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. If we are in customer service, all we care about is trying to answer the phones quickly. Don't jump. All fair and good. That's it.

Framework 163

Framework Marketing Metrics Audience 163

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Occam's Razor

AUGUST 9, 2016

Or compressing my experience into custom reports and advanced segments I've shared. You'll also be able to create your own custom reports, advanced segments, filters, share with the world everything you create, and all kinds of fun stuff. It is a collection of advanced segments, custom reports, and dashboards.

Analytics 60

Analytics Metrics eCommerce PPC 60

Up and Running

MAY 23, 2016

In fact, SaaS industry revenue is projected to grow from $49 billion in 2015 to $67 billion in 2018, a compound annual growth rate of approximately eight percent. A description of the problem you’re solving for your customers, and your solution to the problem, which is usually your product or service. Solve a problem you can relate to.

Software Review 74

Software Review Software Delaware Forecast 74

Occam's Razor

OCTOBER 10, 2011

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. That is why I love this metric.

Social Media 165

Social Media Metrics Conversion Media 165

YoungUpstarts

MAY 24, 2019

To make your website stand out from the crowd and to ensure you’re turning visitors into paying customers, you need artificial intelligence. It not only takes the guesswork out of the equation, but quickly assimilates best practices by utilizing advanced testing and core engagement metrics. Core Engagement Metrics.

Artificial Inteligence 127

Artificial Inteligence Metrics Algorithm Analytics 127

ConversionXL

JANUARY 26, 2016

UsabilityGeek puts it well , saying that, “ultimately, the primary objective of usability metrics is to assist in producing a system or product that is neither under- nor over-engineered.”. There are many metrics used to measure UX. These are your happiest and most loyal customers that are most likely to refer you to others.

Metrics 48

Metrics .Net Software Review Technical Review 48

This is going to be BIG.

FEBRUARY 26, 2010

Our revenues have increased every quarter for the past two years. " Knewton ( www.knewton.com ) has developed the industry's first adaptive learning engine, customizing educational content to meet the individual needs of each student. This person is also creative, curious and always looking for new ways to engage our customers.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

Occam's Razor

FEBRUARY 10, 2016

I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context. and we'll also use the Custom option to set up some goals. With those two things out of the way, let's go have some fun.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

David Teten

DECEMBER 3, 2019

This provides us more time to develop meaningful relationships with prospects and customers. A number of analysts have particular focus on serving the customers of technology companies, e.g., Gartner and 451 Research , and their work is also relevant for investors. 3) Raise capital. 6) Due diligence.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

OCTOBER 30, 2019

Now, the exact terms are a little different at every company, but the SaaS customer lifecycle generally looks something like this: Awareness. We’re all familiar with the classic retention stats: Acquiring new customers is 5–25 times more expensive than retaining existing customers. Acquisition. They make a purchase. Activation.

Retention 101

Retention Metrics Churn Rate Acquisition 101

ConversionXL

OCTOBER 21, 2014

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. If every business were as “data-driven” as they claimed & held actually held accountable to increasing quantifiable metrics – a lot of people would be out of a job. Measuring Actual Customer Activity.

Analytics 113

Analytics Software Review Metadata Campaign 113

Occam's Razor

APRIL 21, 2014

If you can fix that, more revenue will immediately flow into your client's bottom-line. I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

DECEMBER 3, 2018

The “classic” idea of content marketing—cranking out SEO-focused articles, ranking for hundreds of keywords, generating visitors, leads, and paying customers—doesn’t work in all industries. They’d built a range of products that completely solved the problem—but they couldn’t reach their potential customers.

B2B 133

B2B Marketing SEO Search 133

ConversionXL

NOVEMBER 29, 2012

136 CMOs were recently asked “What do you see as your biggest opportunity for revenue generation in early 2013?” Moneyball uses rigorous statistical data analysis in player selection and attempts to predict the value of the players by using metrics more granular then batting averages and RBIs. It’s not just baseball.

Design 100

Design Analytics Software Review Conversion 100

ConversionXL

MARCH 16, 2016

NPS is a valuable customer experience tool, and companies everywhere are using it to improve their experience and boost revenue. Net Promoter Score is a customer loyalty metric developed by (and a trademark of) Fred Reichheld, Bain & Company, and Satmetrix. Use them for testimonials, affiliates, etc.

.Net 48

.Net Metrics Retention Aggregator 48

Occam's Razor

AUGUST 12, 2013

I'll close with a custom attribution model into which you can insert all your biases – sorry, I mean expertise – and get something better than good to make incremental progress from where you are today. Customized/Personalized Attribution Model. Last AdWords Click Attribution Model. Linear Attribution Model.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

MARCH 26, 2008

I think) People who sign up for newsletters / announcements (good for future customers). Macro Conversion: Task Completion Rate (measured by surveys, true customer centricity baby!). For blogs I have made an attempt at creating metrics to measure holistic success. Thanks to my good friend Joost for the Blog Metrics plugin !).

Analytics 121

Analytics Conversion RSS Metrics 121

ConversionXL

MARCH 5, 2014

That it costs 5-7x more to acquire a customer than it does to retain one isn’t entirely true. The origins of this myth can be traced back to the 1980′s when the Technical Assistance Research Project published research that stated the cost of customer acquisition vs the cost of customer retention was significantly higher.

Customer 133

Customer Churn Rate Retention Acquisition 133

Up and Running

DECEMBER 14, 2016

If our readers choose to learn more or purchase from links to our partners, sometimes we earn affiliate commissions that support Bplans’ mission. See Also: How and Why to Collect Customer Email Addresses. There are metrics to review. See Also: 13 Ways to Make Customers Desperately Want to Open Your Emails.

Email 60

Email Small Business Marketing Campaign 60

Occam's Razor

SEPTEMBER 20, 2010

People who are your existing customers / past purchasers, they'll type url and come to the site or via bookmarks. So if Direct traffic is so important and often the metrics show very positive results then why don't we all obsess about it a lot more? Visit 2: Came from Affiliate Campaign click.

Analytics 122

Analytics Software Review Campaign Flash 122

Up and Running

SEPTEMBER 22, 2021

Referral marketing is one of the most cost-effective ways to grow your business because it leverages the trust you’ve already built with customers. Everyone is happy when (monthly recurring) revenue rises, but there are several more advantages beyond simply the bottom line: Brand building. Lowers churn.

Programming 141

Programming Churn Rate Design Campaign 141

A Smart Bear: Startups and Marketing for Geeks

JANUARY 13, 2015

Often your best estimate of any metric or market behavior or business model component is at best accurate within a power of ten, for example “expected conversion rate between 0.5% and 5%” or “cost to acquire a customer between $50 and $500″ or “average monthly revenue per customer between $20 and $200.”

Business Model 120

Business Model Affiliate Startup Bootstrapping 120