ConversionXL

AUGUST 19, 2016

Marketers need to face mobile optimization head on by identifying the barriers that prevent your users from converting and taking action against them. Inspired by the movie ‘Moneyball,’ MoneyBall syndrome refers to the fact that companies aren’t looking into the right metrics when measuring the effectiveness of their mobile website.

Mobile 48

Mobile Technical Review Software Review Metrics 48

Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. Aggregated search engine level analysis. And of course our Acquisition, Behavior, Outcome metrics. While we are losing our ability to do detailed keyword analysis, we are retaining our ability to do strategic analysis. See Page Value there?

Search 154

Search SEO Analytics Engineer 154

ConversionXL

OCTOBER 27, 2020

On October 15, Google announced that it will integrate more artificial intelligence into its search algorithm, improve visual search, and work on 3D search functionality. Not every change to search algorithms requires action. In aggregate, long-tail queries can drive a ton of traffic. So…do you need to do anything?

Algorithm 174

Algorithm Search Matching SEO 174

Occam's Razor

JULY 12, 2010

Please click on the above image for a higher resolution version , including all the other metrics.]. I love the data you saw in the very first screenshot, and I absolutely love this… [Please click on the above image for a higher resolution version , including all the other metrics.]. Say it ain't so! :). Why is this cool?

Analytics 96

Analytics Viral Web Mobile 96

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. Each chosen obsession is very much in the spirit of my beloved principle of the aggregation of marginal gains.

Analytics 88

Analytics Marketing Algorithm Campaign 88

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

YoungUpstarts

FEBRUARY 11, 2019

Since you have access to intelligent information, the question becomes — how will you aggregate and leverage all this data? Today’s best SMB-focused CRMs capture metrics more effectively than ever before. Trust that your target market is willing to pay more for a quality 1:1 experience. Experience is the New Journey.

Artificial Inteligence 127

Artificial Inteligence Sales Cycle Colorado Retention 127

Startup Lessons Learned

MAY 4, 2021

The company's market cap at the time of their entry into the public markets topped $100 billion dollars. It kind of aggregates technology content, I suppose. So from a pure computer science point of view, I had never really studied consensus algorithms in depth. How did it come on your radar for the first time?

IPO 113

IPO Cofounder Technical Review Government 113

Austin Startup

APRIL 25, 2017

In order to achieve 20x growth, Snap needs grow both of those metrics 4–5x. Even by July 2014, Facebook’s core application had effectively saturated the US market, with more than 80% of US adults on Facebook. I won’t dive into cost structure in this blog post, but let’s think through how Snap could grow revenue 20x.

Valuation 48

Valuation Technical Review Forecast Social Network 48

Occam's Razor

FEBRUARY 7, 2011

But each keyword gets "credit" for other metrics. This way GA will show you both keywords while the aggregate for visits will not be skewed – as technically it is just one session. ]. There are many, many paid tools in the market (like HitWise and Compete and Netsuus). use the AdWords Keyword Tool.

Analytics 94

Analytics Web Non-Compete Metrics 94

Startup Lessons Learned

JANUARY 4, 2009

More common is to use a one-way hashing algorithm to map the data to be accessed to one of the shards that store it. Using memcacheds multiget, which allows the fetching of many keys in parallel, I have written code to aggregate all the shard lookups for a given page and prefetch them, reducing the overhead even further.

San Francisco 151

San Francisco Architecture Startup Database 151

Occam's Razor

OCTOBER 14, 2014

See step four in the process for creating your Digital Marketing and Measurement Model.]. Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., Outcomes of the conversations with your Finance team and Sr.

Analytics 133

Analytics Vertical Metrics Web 133

ConversionXL

NOVEMBER 15, 2018

You can run holdouts for A/B tests and other marketing efforts, like drip email campaigns in which a percentage of users receives no email at all. Because a holdout can estimate the value of a marketing effort beyond a relative improvement between two versions, some consider it “the gold standard” in testing.

Artificial Inteligence 101

Artificial Inteligence Algorithm Audience Campaign 101

ConversionXL

JUNE 9, 2019

They were developed by Cormac Kinney in the mid-1990s to try to allow traders to beat financial markets. What about algorithm-generated heat maps? Similarly, there are heat map tools that use an algorithm to analyze your user interface and generate a resulting visual. So what can heat maps answer? What is a heat map? Click Maps.

Algorithm 111

Algorithm Analytics Conversion Stock 111

Cracking the Code

MAY 15, 2008

So without further dues, here is the list: 1) Demographics are destiny creating opportunity (Steve) Every 11 seconds a baby boomer turns 60 and they already represent a market of 75 million people today. Steve believes these baby boomers will become a large market of internet savvy people up for grab. sales and marketing. (10).

Software Review 48

Software Review Technical Review San Jose Venture Capital 48

David Teten

AUGUST 3, 2011

Algorithmic Content Curation. There was consensus among the panel that strictly algorithmic content curation lacks the je ne sais quoi of human discretion. To know if curation is working, one needs performance metrics. Metrics allow for pattern recognition and machine learning, which allow for automation. Marketing 101.

Analytics 60

Analytics Curation Algorithm Metadata 60

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Not today.

Analytics 145

Analytics Metrics API Web 145

Hearpreneur

JANUARY 9, 2019

My primary line of business is marketing research consultancy. When I was starting my business, I remembered that someone I had worked with said that marketing research was like peeling an onion – you peel back layer after layer, asking people questions, to get to the core issue. 8- Genus name for onion. Photo Credit: Joy Levin.

Naming 84

Naming Virginia Chad Entrepreneur 84

ConversionXL

JUNE 20, 2019

Many occupy the Featured Snippet box, with snippets selected algorithmically. In comparison, Facebook Live shows overview metrics like minutes viewed, average percentage completion, and unique viewers.). It often makes sense for account-based marketing strategies (both for marketing and, if relevant, onboarding).

Hosting 127

Hosting Video Technical Review Software Review 127

Occam's Razor

FEBRUARY 22, 2010

Many vendors now aggregate this real customer data and present it in the form of benchmarks that you can use to index your own performance. In all three cases, you can compare your performance to specific vertical markets (for example, retail, apparel, software, and so on), which is much more meaningful. numbers for various industries.

Analytics 123

Analytics Securities and Exchange Commission Search Engineer 123

ConversionXL

DECEMBER 16, 2015

They were developed by Cormac Kinney in the mid-90’s to try to allow traders to beat financial markets. What about algorithm generated heatmaps? Similarly, there are heatmaps tools that use an algorithm to analyze your user interface and generate a visual based on that. What is a Heat Map? Are they trustworthy? Click Maps.

Algorithm 48

Algorithm Analytics Aggregator Vertical 48

ConversionXL

MARCH 11, 2019

But, for decades, market researchers have faced a quandary. Text analytics uses an algorithm to convert text to numbers to perform a quantitative analysis. Sentiment analysis algorithms struggle with sarcasm and often are poor interpreters of meaning (for now, at least). There will always be a degree of noise and error.

Software Review 132

Software Review Customer Algorithm .Net 132

ConversionXL

JULY 10, 2019

If you’re like most marketers, you’d rather sharpen your subject-matter expertise than spend time in PowerPoint. While dashboards and data snapshots bring value to marketers and analysts, they’re usually insufficient for clients. Transparency about actual market conditions, threats, and challenges are catalysts for real improvement.

Metrics 133

Metrics Analytics Green Aggregator 133

ConversionXL

JULY 7, 2016

With a combination of both tools, we’ve seen people increase click-through rates 6x, increase conversions, and increase the ROI on marketing spending by 25%. A/B testing shows graphs and statistics, mostly at the aggregate level, but it doesn’t show you how users experience your page. A/B Testing + Visual Engagement Analytics.

Metrics 65

Metrics Analytics Aggregator Algorithm 65

ConversionXL

JULY 11, 2016

Amy Harrisson – The Science of Screenwriting for Online Marketers and Copywriters. “Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” Use marketing to amplify your product. 7 Basic Plots on Wikipedia ).

PPC 48

PPC Analytics Video Non-Compete 48

ConversionXL

OCTOBER 4, 2018

As it turned out , the enhanced algorithms “did not seem to justify the engineering effort needed to bring them into a production environment.”. Which questions can marketers answer with predictive analytics? In 2009, Netflix offered $1 million to anyone who could improve the quality of its recommendation engine by 10%.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

Duct Tape Marketing

MAY 25, 2018

How GDPR Highlights How We Should Be Marketing written by John Jantsch read more at Duct Tape Marketing. John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing podcast. John Jantsch: I would agree with you, there’s a lot of common sense in this that we as marketers probably should want to do anyway.

Marketing 63

Marketing Europe Canada Email 63