Duct Tape Marketing

JUNE 30, 2017

This may sound simple enough, but the process of analyzing marketing data can be a daunting task for those who don’t have a grasp on the data collection, maintenance, and aggregation processes. According to one study , 68% of “highly effective and efficient” marketers pointed to lead scoring as a top revenue contributor.

Marketing 55

Marketing B2B Database Campaign 55

Scalable Startup

JANUARY 12, 2015

RI primarily needs to accelerate revenue growth and market share in order to build new products, increase salaries to market rate and defend their position against a large number of competitors. For B2B, online reviews and testimonials and becoming a requirement in healthcare, automotive, government and other industries.

Aggregator 20

Aggregator Management Los Angeles Angel Investor 20

ConversionXL

MARCH 20, 2019

While it doesn’t publish prices publicly, an interview with the Demandbase CEO in 2017 claimed that the average revenue per customer per month was $20,000. Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting. That’s only one segment of the B2B market.

Software Review 117

Software Review Software Marketing IP 117

Duct Tape Marketing

JANUARY 7, 2020

And it doesn’t matter what kind of business it is—B2B or B2C, retailer or service provider—people are opening up a search browser to find you online. And I discovered that the first page of results on Google was filled with paid search and aggregator results (things like Angie’s list and Yelp). Focus on Purchase Intent.

Search 71

Search PPC Kansas City B2C 71

Cracking the Code

JANUARY 28, 2008

Overall, I spent about 1/3 of my time looking at Web 2.0 Eloqua is bringing this revolution to the B2B marketers by providing on-demand applications and best-practice expertise for B2B marketers to execute, automate and measure effective marketing programs that drive revenue. Online marketing changed it.

Software Review 48

Software Review Technical Review Los Angeles Europe 48

Occam's Razor

MAY 2, 2017

They are from my post The Biggest Mistake Web Analysts Make… And How To Avoid It! Outcomes: Revenue | Ideas Funded Behavior: Path Length | Cart Abandonment Rate Acquisition: Assisted Conversions | Share of Search. Every ecommerce site has to obsess about Revenue. Remember: All data in aggregate is crap, segment or suck.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

JULY 1, 2013

Originally I'd recommended it for content, or B2B, sites, over time I've come to rely on it for pretty much any type of company. Step Two: Count the unique pageviews in each of those areas, the data will be in your web analytics tool. More revenue! #2: Data as in their web analytics tool of choice. SiteCatalyst.

Search 135

Search Analytics PPC Green 135

Occam's Razor

APRIL 21, 2014

If you can fix that, more revenue will immediately flow into your client's bottom-line. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. I'll share the same advice with you I'd shared about choosing a web analytics tool in Sept 2006… Get the nicest free tag management tool you can find.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. As is common in these types of educational companies, aggregators rule the roost. The answer is simple: Aggregators. They do everything.

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

SEPTEMBER 2, 2019

One of the many things I’ve learned about users’ online behavior here at LoginRadius is that the younger demographic not only expect a seamless web experience, they know full well it’s available and are irritated if websites don’t offer that. The number of visitors directly correlates to revenue—whatever business you are in.

Social Network 73

Social Network Viral Social Media B2C 73

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. These channels are getting zero credit in last click attribution platforms (read that as: all standard reports in all web analytics tools). Just to be conservative.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

JUNE 24, 2014

One of the many things I’ve learned about users’ online behaviour here at LoginRadius is that the younger demographic not only expect a seamless web experience, they know full well it’s available and are irritated if websites don’t offer that. The number of visitors directly correlates to revenue – whatever business you are in.

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

JUNE 13, 2016

Shopping Cart Values / Revenue Per Visitor. Revenue per visitor is another common eCommere KPI, and it’s especially important with certain hypotheses. In that case, the revenue per conversion or per visitor is more relevant than conversion rate. In this case, measure the revenue after return or the return rate.

Distribution 48

Distribution Conversion Non-Compete Revenue 48

Agile VC

MARCH 30, 2012

Several years ago I wrote a post about the three business models of the consumer web : commerce, advertising, and user-paid premium services. The consumer web landscape has changed meaningfully since I wrote that in 2006. We’re witnessing a new wave in “big data” that extends far beyond just the consumer web.

Business Model 113

Business Model Silicon Valley Advertising B2B 113

ConversionXL

APRIL 22, 2015

Let’s say you run a B2B site, and drive your visitors toward a quote request page. B2B and B2C. Step #3: Web Analytics Analysis. A click map is a visual representation, aggregated data of where people click. Implementing fixes or testing is likely to drive significant change in conversion and revenue.

Analytics 48

Analytics Technical Review Conversion Framework 48

The Next Web

DECEMBER 8, 2013

By the end, 99 percent of the B2B marketplaces had cratered and only B2C eBay was left standing and thriving. The prevailing consensus at the time was that B2B marketplaces were too hard (e.g. Start with aggregating scarce and in-demand inventory. Investment stopped, and entrepreneurs focused on other categories.

B2C 136

B2C B2B Demand Vertical 136

mashable.com

SEPTEMBER 22, 2008

endeve – Issue invoices, manage clients and check revenues all in one place. Collaboration & Workgroups Homecourt – Homecourt is a Web-based collaboration tool. WorkflowPerfect – A Web-based business process tool that facilitates collaboration. Persony – Inexpensive Web conferencing service.

Software Review 78

Software Review Social Media Social Network Software 78

Cracking the Code

OCTOBER 10, 2008

Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

MARCH 26, 2014

What I find most useful about this report is the ability for B2B companies to gain insights with regards to their leads or prospects (could be applied to lead scoring within a CRM). com/2012/06/05/web- performance-poverty-line/ …. This is just one example of how Service Provider report can be used to improve data quality.

Analytics 131

Analytics Conversion Metrics Europe 131

ConversionXL

SEPTEMBER 15, 2020

For example, Mr. Green’s total user revenue is $100 + $62 + $25 = $187. Avinash Kaushik , Web Analytics 2.0: “Making the right choice between user, session, and hit makes a massive difference to the size and type of segment you end up creating. If the answer is no and you’re a B2B SaaS company, that might be a problem.

Analytics 70

Analytics eCommerce Software Review Technical Review 70

ConversionXL

JANUARY 8, 2016

As Avinash Kaushik famously wrote, “All data in aggregate is crap.” For example, Mr. Green’s total user revenue is $100 + $62 + $25 = $187. Avinash Kaushik , Web Analytics 2.0: “Making the right choice between user, session, and hit makes a massive difference to the size and type of segment you end up creating.

Analytics 48

Analytics eCommerce Software Review Technical Review 48

Up and Running

MAY 21, 2014

And I think it’s easy when you’re getting your business going, to be so focused on bringing in revenue and just sell, sell, sell and provide a great service or product after you’ve sold, but forget that so many opinions are formed in that sales process. What are we doing in terms of getting people to try us?

Marketing 72

Marketing Social Media Sales Media 72

VC Cafe

JUNE 22, 2010

CDI Systems ’ NetIS is the first electronic publishing platform that integrates Digital Rights Management, Web Content Management, information retrieval, SEO and e-commerce tools into a single, seamless platform for the secure delivery and sale of digital content (textual, images, rich media etc’).

Media 145

Media Social Network Flash 145

VC Cafe

JANUARY 16, 2011

Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. Bit2go has launched a breakthrough middleware connecting the WWW and the mobile environment. Craze Productions. Flash Networks. GoNet Systems. Logia Group.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

abovethecrowd.com

JUNE 2, 2021

Also, take a look at this critically important data point , also aggregated by Professor Jay Ritter. He then argues Squarespace, as a result of choosing a Direct Listing, ended up with a valuation multiple of 6.7X, which he says compares unfavorably to its public peer $WIX (which has an 8X forward revenue multiple).

IPO 82

IPO Customer Matching Silicon Valley 82