Both Sides of the Table

AUGUST 11, 2021

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no no surprise?—?that’s

Founder 424

Founder Product Cofounder Acquisition 424

YoungUpstarts

JANUARY 11, 2012

The daily deals aggregator says they are seeing more and more merchants listing their deals on deal sites, and consumers haven’t quite had enough of scouting for such deals. All Deals Asia iPhone App. And while some daily deal sites, such as Groupon and deal.com.sg have their mobile apps, they can list only their individual deals. “By

Asia 190

Asia Malaysia Indonesia Aggregator 190

ConversionXL

NOVEMBER 23, 2022

This consists of dominating your competition, and out-converting by acquiring new customers in a cheaper way that your competitor does. What are the priority customer problems and opportunities? This defines what to test by adapting to the customer priority. How will you act? Put your solution in the context of their life.

B2B 94

B2B Marketing Curation PPC 94

YoungUpstarts

APRIL 22, 2019

Getting access to these insights allows teams to channel more resources ahead of time to reduce the risk and impact of a missed deadline. It’s important to have a report that allows for a comparison of the quoted or budgeted cost with the actual cost, as well as letting the executive team compare financial performance using custom criteria.

Artificial Inteligence 168

Artificial Inteligence Software Review Management Software Developers 168

ConversionXL

MARCH 20, 2019

While it doesn’t publish prices publicly, an interview with the Demandbase CEO in 2017 claimed that the average revenue per customer per month was $20,000. The high price tag self-selects Demandbase customers. It’s not just a giant CRM that matches customers with a subset of relevant accounts. Image source ). Image source ).

Software Review 117

Software Review Software Marketing IP 117

Duct Tape Marketing

JANUARY 3, 2018

Transcript of Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing. Justin Sturges: Yeah, and one of the key things that is often missed in a lot of the tools out there are the key aggregators … Oh shoot, I’m so bad with names. Back to Podcast. Transcript.

Lead Generation 47

Lead Generation SEO Channel Software Review 47

ConversionXL

JUNE 20, 2019

Simply sign up using your Google account, create a channel , and upload your video files. Suggested videos encourage people to increase their watch time not just on your channel but on the platform as a whole. Here’s how Nextiny ’s channel appears on their website: Users can customize the look of a channel (e.g.

Hosting 127

Hosting Video Technical Review Software Review 127

ConversionXL

AUGUST 19, 2020

The first step is to establish communication channels between teams and set expectations about when and how to use them. a top-line conversion or revenue target) and recognize both teams’ contributions—regardless of which channel generated the most conversions in a given period. Are we able to create incrementality across channels?

PPC 69

PPC SEO Channel Analytics 69

abovethecrowd.com

JUNE 2, 2021

Marketing 101: Customers love free stuff. As a result, it is a common marketing practice to offer things “for free” in order to impact customer behavior or encourage customer loyalty. Customers have shown again and again that they really love free stuff. You know what customers like more than free stuff?

IPO 82

IPO Customer Matching Silicon Valley 82

Startup Professionals Musings

JANUARY 24, 2018

In addition to obvious economic challenges, the emerging generation of customers is determined to radically change the rules for customer engagement. He makes a convincing argument that it’s time for every company to get prepared for the next customer generation, or your company is heading toward life support.

Demand 179

Demand Customer Social Media Aggregator 179

ConversionXL

SEPTEMBER 13, 2018

Most businesses, even Mixpanel’s paying customers, retain Google Analytics. You’ll be able to see which channels (paid, organic, social, etc.) You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. Which features are sticky?

Analytics 119

Analytics Technical Review Acquisition Retention 119

YoungUpstarts

MARCH 2, 2017

It used to be that a business would gain customers only from the neighborhood surrounding its location. Now, thanks to internet technology, your customers can be from around your state — or around the world. Test your marketing channel options to see which will be the most effective driver of your new online sales.

Technical Review 100

Technical Review Aggregator Sales Social Media 100

Occam's Razor

JUNE 4, 2018

I understand channel conflict, Timbuk2, but this is just plain not being hungry. Go to the Multi-Channel Funnels folder in Google analytics and look at two other yummy reports: Time Lag and Path Length. YouTube TV’s price just went up from $35 to $40 (they added more channels). Yet, when I want to pay full price on www.timbuk2.com

Conversion 124

Conversion eCommerce Artificial Inteligence Aggregator 124

Startup Professionals Musings

JUNE 13, 2014

In addition to obvious economic challenges, the emerging generation of customers is determined to radically change the rules for customer engagement. He makes a convincing argument that it’s time for every company to get prepared for the next customer generation, or your company is heading toward life support.

Customer 242

Customer Social Media Aggregator Analytics 242

Startup Professionals Musings

JANUARY 24, 2018

In addition to obvious economic challenges, the emerging generation of customers is determined to radically change the rules for customer engagement. He makes a convincing argument that it’s time for every company to get prepared for the next customer generation, or your company is heading toward life support.

Demand 140

Demand Customer Social Media Aggregator 140

ConversionXL

DECEMBER 3, 2018

The “classic” idea of content marketing—cranking out SEO-focused articles, ranking for hundreds of keywords, generating visitors, leads, and paying customers—doesn’t work in all industries. They’d built a range of products that completely solved the problem—but they couldn’t reach their potential customers.

B2B 133

B2B Marketing SEO Search 133

Startup Lessons Learned

DECEMBER 14, 2009

Lessons Learned by Eric Ries Monday, December 14, 2009 Business ecology and the four customer currencies Lately, I’ve been rethinking the concept of “business model&# for startups, in favor of something I call “business ecology.&# Let’s begin with the four customer currencies. And this is true outside of games.

Customer 156

Customer San Francisco Viral Lean 156

Women Entrepreneurs Can

AUGUST 30, 2020

Many financial institutions are leveraging AI-powered chatbots to provide personalized services to their customers and cut down operational costs. For instance, some banks are using chatbots to help customers apply for credit cards or loans. This can be very frustrating for the customer, especially in online applications.

Artificial Inteligence 59

Artificial Inteligence Technical Review Retention Aggregator 59

mashable.com

OCTOBER 1, 2013

Custom Everything. The reason is simple: why leave the comfort of your own home when you can get something custom made to your exact size for less? Customized Outfit Planning. . Custom Designs. More and more companies these days are allowing customers to represent themselves through custom designs.

eCommerce 108

eCommerce Technical Review San Francisco New York City 108

YoungUpstarts

AUGUST 3, 2018

You can the right candidates from places like job aggregators a place where recruiters post jobs and professional networks like LinkedIn. It helps in engaging your new employees and aid retention with fully customized welcome programs. Help in finding the right candidate for the job. Applicant Tracking System (ATS).

Management 100

Management Software Review Software Technical Review 100

ConversionXL

FEBRUARY 26, 2020

results) to the correct traffic source to compare the performance of marketing activities across various channels. If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? How are they arriving at our website? utm_medium.

Analytics 118

Analytics Campaign Email Channel 118

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? This may sound crazy, coming as it does from an advocate of c harging customers for your product from day one. They are gaining valuable customer data.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Both Sides of the Table

APRIL 4, 2011

4 times / 100 means if a customer uses your app frequently (say 10-20 times / day) then they are crashing nearly every day. Customer Acquisition. At the highest level you’ll obviously want to track how many customers your adding every month (and for some businesses that have hit scale this is measured on a daily basis).

Metrics 346

Metrics Startup Acquisition SEM 346

Up and Running

JULY 2, 2014

Don’t be misled by accounting reports that give you infinite detail of sales broken down product by product, or customer by customer; for looking at the future, you need a manageable level of detail. If your accounting tracks sales by channel but not by product type, for example, then try to forecast sales by channel.

Forecast 119

Forecast Sales Aggregator Software Review 119

Startup Professionals Musings

AUGUST 1, 2015

In addition to obvious economic challenges, the emerging generation of customers is determined to radically change the rules for customer engagement. He makes a convincing argument that it’s time for every company to get prepared for the next customer generation, or your company is heading toward life support.

Customer 120

Customer Social Media Aggregator Analytics 120

YoungUpstarts

OCTOBER 23, 2017

Here digital intercepts of consumer activities are aggregated into large data sets, analysed, and assessed versus market expectations. Underwriting. Bitcoin has gone somewhat mainstream since its introduction eight years ago, however less well known are the subsequent cryptocurrency introductions.

Technical Review 154

Technical Review Artificial Inteligence Software Review IPO 154

Steve Blank

MARCH 8, 2011

It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. Startups, are not about executing a plan where the product, customers, channel are known. Get Out of the Building and test the Business Model.

Lean 298

Lean Business Model Customer Development Guinea 298

The Startup Magazine

FEBRUARY 24, 2019

Also, customers are interested in more immersive services and products based on new VR and AR headsets that will be improved by way of technology. Also, they can be partners for customers by means of supporting them through continuous technical innovation and industry cooperation. Media and entertainment will change a lot as well.

Technical Review 76

Technical Review Software Review South Korea Bandwidth 76

Both Sides of the Table

JANUARY 5, 2016

Multi-Channel-Network. The reason is that most people equate MCN with “YouTube aggregators” meaning people who sign up video creators, roll them up into a single content management system and then collect advertising revenue from YouTube. YouTube aggregation isn’t a business. You create and aggregate videos.

Aggregator 150

Aggregator Silicon Valley Distribution Video 150

ConversionXL

NOVEMBER 6, 2017

If you segment your A/B test results by browser version, you might discover that customers coming from the Safari web browser are converting much better than the average. A second segment we typically setup might include: existing customers vs. first-time customers. Why is conducting post-test segmentation important?

Chad 112

Chad Mobile Technical Review Aggregator 112

Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. I'll close with a custom attribution model into which you can insert all your biases – sorry, I mean expertise – and get something better than good to make incremental progress from where you are today. Multi-Channel Attribution Models. Time Decay Attribution Model.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

OCTOBER 16, 2018

Some 51% of customers never approach a business again after one bad experience. That puts pressure on every interaction—and every missed opportunity—with potential customers, recent purchasers, and long-time users. Web chat is often the first impression for customer service interactions. Why you should care about chat.

Jamaica 112

Jamaica Database Conversion Cost 112

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality.

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

FEBRUARY 11, 2020

Twitter is always a highly recommended social media channel to promote your brand online. You’ll understand their weak points and even win those customers to your side by suggesting your better solution. On a higher-level, it’s a good way to understand your niche and target customers. Check aggregator sites that feature tweets.

Conversion 68

Conversion Social Media Search Campaign 68

Occam's Razor

OCTOBER 21, 2013

Aggregated search engine level analysis. The Multi-Channel Funnels folder in Google Analytics contains the Top Conversion Paths report. In Google Analytics you have Keyword, in your AdWords report, as above, but if you create a custom report you can drill down from Keyword to Matched Search Query. Organic landing pages report.

Search 154

Search SEO Analytics Engineer 154

Duct Tape Marketing

SEPTEMBER 1, 2017

Currently, there is a paradigm shift, and data is considered a competitive advantage that gives customer insights and is becoming the guiding principle behind decisions. Artificial intelligence or even simple automation are helping companies save millions of dollars and expand to new markets, engulfing new customer segments.

Artificial Inteligence 54

Artificial Inteligence Marketing Algorithm Social Media 54

Up and Running

MAY 1, 2014

Every business is solving a problem for its customers and filling a need in the market. Who is your ideal customer? If you can show that your potential customers are already interested in—or perhaps already buying—your product or service, this is great to highlight. Describe the problem you are solving in the market.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163