Remove Aggregator Remove Cost Remove Europe Remove Sales
article thumbnail

Airbnb S-1 (Part 1): So How Profitable Is This Thing Really?

View from Seed

Airbnb’s availability as a marketplace and its aggregation of substantial consumer demand has actually meant certain forms of lodging have been newly built or converted into rooms for the primary purpose of listing on Airbnb. Fun Tidbit 1: Europe and North America are of similar importance in terms of revenue (40% EMEA / 41% N.

article thumbnail

How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

Europe is roughly the same as the US. Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). Much of network television can cost $100,000 / minute to produce. Producers can cost-effectively test formats and build fans as they go.

Video 339
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Power of Torso TV (Why Media is Racing to the Middle)

Both Sides of the Table

When you have limited distribution, the costs of distributing media are so prohibitive that only the largest of media producers (and distributors) are relevant. That couldn’t happen without the advent of lower cost production & distribution. Production costs have plummeted. Why is that? Even a hundred.

Media 302
article thumbnail

Top 5 Insights from Every Speaker of Digital Elite Camp 2018

ConversionXL

brough together 180 marketing and optimization people all over Europe. The growth system is broken: product, marketing and sales are siloed. Sales compensation is a rule. We all have product defects, we just don’t know where they are and how much they cost us. Map out the sales narrative. That’s a problem.

article thumbnail

Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

I can see the correlation, but the conclusion implies a causality that may or may not be there ("the product sales exceeded all internal projections!"). From that analysis, they could identify the incremental sales in country X compared to Y, Z and A. An additional prove value scope can also be: Cost savings.

Metrics 165
article thumbnail

Cracking The Code: State of the SaaS 13: Q1 2010 Sentiment

Cracking the Code

The SaaS growth recovery does not seem to take a "V" shape 2) Sales productivity is ramping up: bottom was hit in the first half of 2009 However, the sales and productivity of the group, measured by the median "Customer Acquisition Cost ratio" or "CAC ratio", seems to be recovering more steeply. Europe Consumer. (1).

article thumbnail

Never Mind the Valley: Here's Paris

ReadWriteStart

plus it's faster and costs half as much ), it ranks first in the world for number of blogs per Internet user, and has a formidable market of Internet consumers who spent €5.5 LeWeb , Europe's largest (and the world's second largest) Internet conference is held in Paris every December. and Amazon.fr). It has infiltrated the U.K.,

France 163