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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

Europe is roughly the same as the US. You need to roll up videos into aggregated channels, “networks,” that are 30% of your views in the long-run. Many of the online video companies started by aggregating content from other people. His last company was built in Europe and sold for several billion dollars.

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Airbnb S-1 (Part 1): So How Profitable Is This Thing Really?

View from Seed

Airbnb’s availability as a marketplace and its aggregation of substantial consumer demand has actually meant certain forms of lodging have been newly built or converted into rooms for the primary purpose of listing on Airbnb. Fun Tidbit 1: Europe and North America are of similar importance in terms of revenue (40% EMEA / 41% N.

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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

I can see the correlation, but the conclusion implies a causality that may or may not be there ("the product sales exceeded all internal projections!"). From that analysis, they could identify the incremental sales in country X compared to Y, Z and A. But not, ever, in aggregate.]. Facebook works. Newspapers!

Metrics 165
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Cracking The Code: State of the SaaS 13: Q1 2010 Sentiment

Cracking the Code

The SaaS growth recovery does not seem to take a "V" shape 2) Sales productivity is ramping up: bottom was hit in the first half of 2009 However, the sales and productivity of the group, measured by the median "Customer Acquisition Cost ratio" or "CAC ratio", seems to be recovering more steeply. Labels: SaaS , sales and marketing.

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Never Mind the Valley: Here's Paris

ReadWriteStart

LeWeb , Europe's largest (and the world's second largest) Internet conference is held in Paris every December. They're going strong , and constantly adapting their platform to users' changing needs for information and social media aggregation. and Amazon.fr). It has infiltrated the U.K., and I wouldn't be surprised if the U.S.

France 163
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Travel Tech Company Stay22 Raises $750K As Event Travel Industry Calls for Change

ReadWriteStart

Recent funding is being used to develop its product using predictive booking pattern algorithms and to expand its sales and development teams. It aggregates listings in over 200 countries from the likes of Expedia, Booking.com, and Airbnb, along with other alternative types of accommodation, into an embeddable widget.

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Using Cohort Analysis for Conversion Optimization

ConversionXL

people born in Europe between 1918 and 1939; survivors of an aircrash; truck drivers who smoked between age 30 and 40).”. So by segmenting your data, you can learn things you couldn’t from the aggregate data. Customers that converted in the last year that had a sales cycle of less than x weeks. Acquisition Efficiency.