The Equity Kicker

MAY 19, 2015

We’ve been doing a good deal of thinking about the future of ecommerce as the world goes mobile. On the web these retailers found their customers via search, but that doesn’t work as well on mobile. Firstly some apps will aggregate goods from lots of retailers and discovery will happen in app.

eCommerce 60

eCommerce Mobile Aggregator Vertical 60

This is going to be BIG.

FEBRUARY 22, 2010

Because people live, shop, and buy in real time, Monetate products enable e-commerce web sites to market in real time. Monetate Mobile adds mobile-native navigation, search, GPS store location, cart access and more, to any site, overnight.

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

Occam's Razor

JANUARY 28, 2013

Shopbop: (Luxury) Ecommerce and Branding Done Right! Of course there is still the search box on top of the page. But when it comes to the web, they all seem to leave their creativity, passion, and brilliant minds at home. Why leave your passion behind when it comes to the web? The web can sell product.

Web 164

Web Design Marketing Security 164

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. Since that day, I’ve been exploring how raw data can be a web analyst’s best friend. What’s the difference between raw and aggregated data in Google Analytics? Event timing.

Analytics 85

Analytics Aggregator SQL Cloud 85

ConversionXL

NOVEMBER 3, 2016

When would you ever try to produce less sales in B2C eCommerce? There you want to look at things in clumps and aggregates. Web-based sale or phone call? Amazingly enough, most people in conversion have historically focused on getting the web form. Longer Sales Cycles and Micro-Conversions. What are you trying to sell?

B2B 48

B2B Conversion B2C Sales Cycle 48

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. Time Lag & Path Length: Pan-Session Ecommerce Analysis. Search Queries: Get Your Organic Keyword Data Back! Time Lag & Path Length: Pan-Session Ecommerce Analysis. Most of us use just a small amount of power our tools contain.

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

JANUARY 12, 2015

And, are we tracking people, devices, web browsers or whoknowswhat? I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. And the primary reason is that I want to stress the difference between web reporting and web analysis.

Analytics 60

Analytics Metrics Web Leadership 60

Occam's Razor

SEPTEMBER 9, 2013

In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. Prologue: Visitors, (Visits) Sessions, Hits.

Analytics 145

Analytics Green Metrics Web 145

Occam's Razor

SEPTEMBER 24, 2012

When you run a search ad on Baidu (or display ad on AOL or participate in AdSense or…), the objective of your advertising is (holy grail time now…): find the right person, at the right time, target them with the right message ("I beg you, please come to my site! But not, ever, in aggregate.]. I will personally hate you.

Metrics 165

Metrics Advertising Marketing Social Media 165

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! If you don't stink completely, things on the the web always go up and to the right over time – the argument is simply about the slope of the line and short term fluctuations. See Page 269. :).

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

MAY 2, 2017

They are from my post The Biggest Mistake Web Analysts Make… And How To Avoid It! There are Search people and Content people and Landing Page Optimizers and Cart fixers and Attribution Specialists and more. Ecommerce: Betabrand. Every ecommerce site has to obsess about Revenue. Then, read on to see what I picked.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

NOVEMBER 21, 2011

Let's go… In an effort to make search more secure, on Oct. The search queries by these users would hence be encrypted and not available to website owners via web analytics tools such as Omniture, WebTrends, Open Stats, Google Analytics etc. Search engine visits: 27,534. Google visits: 26,548. Not care about?

Analytics 136

Analytics Metrics Search Aggregator 136

Occam's Razor

OCTOBER 31, 2011

I love that the analyst is segmenting the data rather than showing the aggregate trend ("all data in aggregate is essentially crap" – me). The part that is clean is that there is very little overlap between Search Traffic and Referral Traffic. The best practice I recommend in Web Analytics 2.0 Is that bad?

Salary 130

Salary Analytics Green eCommerce 130

Occam's Razor

AUGUST 8, 2011

99.9996253% of Web Analytics reports produced are utterly useless. partly because they are out of the box standard reports that web analytics vendors create for “average” people (and we both know that you are not average!), Here’s a blog post: 3 Awesome, Downloadable, Custom Web Analytics Reports.

Customer 122

Customer Analytics Metrics SEO 122

VC Cafe

OCTOBER 14, 2010

Its business model consists of advertising and selling the behavioral purchasing data of its consumers – including brand loyalty and frequently searched for products. Bloch was previously a partner in Jerusalem Venture Partners and an active member of the board in the Israeli startup Wix.

Venture Capital 98

Venture Capital Aggregator eCommerce Partner 98

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? Key To Your Digital Success: Web Analytics Measurement Model. Six Tips For Improving High Bounce / Low Conversion Web Pages. How To Excite People About Web Analytics: Five Tips. The 10 / 90 Rule for Magnificent Web Analytics Success. Who Owns Web Analytics?

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? For help with identifying opportunities and how to do business analysis please see this post: The Beginner's Guide to Advanced Web Data Analysis. Paid Search. Organic Search.

Analytics 94

Analytics Web Non-Compete Metrics 94

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. The web is changing too fast. Here are ten web analytics ground truths… 1.

Analytics 118

Analytics Web Metrics Channel 118

Austin Startup

JULY 5, 2017

This may increase transportation use in aggregate, but it will accelerate the percentage of trips made using electric rather than internal combustion engines. But instead, Bezos executed towards a much larger vision: to generate revenue on every ecommerce transaction on the Internet. People instinctively go to Amazon to buy many items.

Nevada 66

Nevada Global eCommerce Engineer 66

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. Play with Enhanced Ecommerce Reports. You can also search for other stuff, like custom reports or attribution models.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). This is the standard attribution model in all web analytics tools. Multi-channel attribution across digital channels.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ The web rocks!]. You can measure this at an aggregate level, or you can measure it just for your campaign traffic. It is criminal not to measure your direct response campaigns online. I think we have established that.

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

SEPTEMBER 30, 2008

The first one covered career advice for Stressed "Agency Analysts" and Search Robots messing up your life. One of these days my hope is that Web Analytics vendors will A] Make it easier for us to add the annotations and/or B] Mine other sources and automatically add context / tribal knowledge as Google Trends does today.

Analytics 68

Analytics Metrics Search Florida 68

Occam's Razor

AUGUST 13, 2012

Web Analytics tools in the market are not the answer (especially across multi-channel and multi-devices). Here's a post you might find valuable: Who Owns Web Analytics? Christian Rose: How the hell do I eek out goals out of web authors that could hardly care less about them. A Framework For Critical Thinking.

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

JULY 18, 2011

I dare say even more than Search (and without a shred of doubt, more than Social Media). A secondary thing would be to ensure, or your mom will really be mad, that *every* link in your email is tagged with campaign tracking parameters your web analytics solution needs (without this you can’t do the B and O analysis).

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

APRIL 21, 2014

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. I'll share the same advice with you I'd shared about choosing a web analytics tool in Sept 2006… Get the nicest free tag management tool you can find. What would be the future of Adwords marketers with not provided searched query ?

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

APRIL 19, 2010

There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. The post will end with a Web Analytics Measurement Framework. " Or: "What are you hoping to accomplish for your business by being on the web?" My web analytics KPI is: Average Order Size. Manageable.

Analytics 138

Analytics Metrics Web Framework 138

Occam's Razor

SEPTEMBER 16, 2008

The term KPI is one that I hear far more than any other in this nascent field we call Web Analytics. Explain why, hopefully you'll have rules you can apply and check if your Web Metrics are indeed KPI's! Your Web Metrics: Super Lame or Super Awesome? Key Performance Indicators! " and. well you've been there.

Metrics 123

Metrics Web Non-Compete Analytics 123

ConversionXL

JUNE 21, 2015

Andre Morys ( Web Arts ): Five Neuromarketing Hacks to Dominate Your Market. Compare them with yours – identify which are the unique and common keywords – do this with per device and search type. Stay away from aggregate metrics – combine, segment, visualize, predict.

Email 48

Email SEO Campaign Agile 48

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one. Tons of data "puking", all just aggregates. Of course Yahoo! The Problem.

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

JULY 15, 2014

Here's another example: Those of you who've read Web Analytics 2.0 These are your Directors, your owners of the Paid Search strategy, and other functional leaders. This is a nicely customized data puke for our Ecommerce and Customer Retention team. So, I inspired one one above. Still a data puke. But that is ok.

Analytics 159

Analytics Metrics Web Ohio 159

ConversionXL

FEBRUARY 5, 2020

If you’ve worked in web analytics for a while, you’ve suffered the pain of building graphs and tables in spreadsheets and then, once a “decent” dashboard has been set up, trying to automate it. Set the conditions, which in this example are the paid channels in Google Analytics: Display, Paid Search, Affiliates, and Paid Social (custom).

Analytics 117

Analytics Metrics Affiliate Aggregator 117

www.pakman.com

SEPTEMBER 27, 2012

Obviously, traffic found on ecommerce sites is the prime example of this and search traffic is a close second, but increasingly Pinterest is proving itself to be a massive source of high-converting traffic. Share this: Tags: consumer web , social media , social web , traffic. 26 September 2012 at 10:10 am. #.

Social Media 47

Social Media Vertical Advertising Distribution 47

ConversionXL

FEBRUARY 26, 2020

Traffic attribution identifies which sources drive visitors to a web property. The utm_term value is used mainly to identify the search term, but it can also be used to pass similar information, like the CTA on the link. In other words, the foundation of conversion attribution is traffic attribution. What keyword exactly?

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

DECEMBER 12, 2011

Oh, and everything has a CPA (not just your paid search or display/banner ads). For Search it is in your Google Analytics or Omniture Site Catalyst reports. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Obsess about this metric. That's the cost.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. Pledge to shift away from a one-size-fits-all data puke, and use your web analytics tool to create a customized dashboard. I mean really use the tools. Ravage all the features. Ravaging data.

Analytics 145

Analytics Metrics API Web 145

ConversionXL

JUNE 13, 2016

This the most common KPI for an eCommerce shop. Or are they using other entry points such as the side-navigation, search, or teaser categories? In this case it may be helpful to look at the click rates on navigation elements or the use of internal search in the variants. Here are a few to consider: Conversion Rate.

Distribution 48

Distribution Conversion Non-Compete Revenue 48