Both Sides of the Table

OCTOBER 1, 2009

And Ron Conway has proclaimed that he wants to do up to 40-50 rapid-fire deals in the next 18 months in what is becoming known as the “real time web” (e.g. When the NVCA or PriceWaterhouse surveys come out at the end of year I’m not saying they will necessarily will show aggregate $$$ or deal numbers up.

IPO 255

IPO Investment Bankers Venture Capital Marketing 255

Occam's Razor

AUGUST 12, 2013

I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). You can even get great first-step guidance about how to rebalance your portfolio from that last column.

Channel 161

Channel Analytics Campaign Conversion 161

Cracking the Code

JANUARY 28, 2008

Overall, I spent about 1/3 of my time looking at Web 2.0 Wize provides consumers with a unique way to leverage the online wisdom by aggregating the opinions of millions of users and by letting people ask questions about a specific product or need to the Wize community. Portfolio. (3). Popular Media: the key to viral marketing.

Software Review 48

Software Review Technical Review Los Angeles Europe 48

David Teten

DECEMBER 12, 2017

Mamoon Ismail Khalid, Venture Associate at Quake Capital Partners in New York City, describes their deal sourcing approach as follows: “We use a new Web Interface to collect information from our applicants in a standardized manner. How can accelerating portfolio company value be aided by use of software?

Early Stage 60

Early Stage Technical Review Software Review Venture Capital 60

Occam's Razor

AUGUST 13, 2012

Web Analytics tools in the market are not the answer (especially across multi-channel and multi-devices). Yet at the end of all that money and all that love, they struggle to make even a single decision about shifting media spend (from Facebook to Email or Google to Bing or whatever). Rinse and repeat.

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

APRIL 21, 2014

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. They have still not embraced the strategy for optimizing for marketing portfolios and still obsess about optimizing silos (they learned this from their TV, Print etc. If you have a lot of them, aggregate them up. Joseph Boisseaux. strategies). Martin Penner.

Analytics 131

Analytics Marketing Campaign Metrics 131

The Equity Kicker

MAY 20, 2013

Arduino and other open source hardware platforms are reducing costs in the same way open source software reduced costs for web companies. A number of factors are combining that enable faster product iteration in hardware. 3D printing is reducing the cost of prototyping.

Open Source 102

Open Source Venture Capital Software Review Aggregator 102

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. The answer is simple: Aggregators.

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

JULY 18, 2011

With all the sexiness oozing out of social media it might seem insane to write about email. To not have it as an active part of your marketing portfolio is sub-optimal. I dare say even more than Search (and without a shred of doubt, more than Social Media). Every person in your company. Because you control everything.

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. The latter is particularly useful as an aggregated view for senior executives. Take a break. It is painful.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

SEPTEMBER 29, 2009

The web rocks!]. For good measure, just to be extra sure you'll segment out the visitors who come by clicking on your campaigns (display/banner, YouTube, rich media, whatever), and see how many of them were truly new. You can measure this at an aggregate level, or you can measure it just for your campaign traffic.

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

DECEMBER 12, 2011

If your product costs you $15 to make then, in the above scenario, you are shipping a crisp $5 bill along with every Social Media order! But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Standard metric in every web analytics tool worth anything.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

JANUARY 7, 2019

Each chosen obsession is very much in the spirit of my beloved principle of the aggregation of marginal gains. Businesses win when you optimize for a portfolio, because at any given time only a tiny fraction of people want to buy. With an obsession with data-driven attribution, you are also solving for a portfolio rather than a silo.

Analytics 88

Analytics Marketing Algorithm Campaign 88

mashable.com

SEPTEMBER 22, 2008

Top Topics Twitter YouTube Facebook iPhone Google Video Social media Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Social media Mobile 2.0 Collaboration & Workgroups Homecourt – Homecourt is a Web-based collaboration tool. ReadyTalk – Online Web meeting and audio conferencing solutions.

Software Review 78

Software Review Social Media Social Network Software 78

VC Cafe

JUNE 18, 2012

Innovate Israel 2012 aims to connect Israeli web, mobile & digital entrepreneurs & businesses with their UK & European counterparts. Check out the 28 Israeli startups coming to London next week to showcase at the Innovate Israel 2012 portfolio. Unlike other companies, we are a true digital record label, not aggregators.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

Occam's Razor

FEBRUARY 25, 2014

Hence all the insights-free data visualizations floating around the web that are totally value-deficient, even as they are pretty. You will never obsess about the cost per trade of your E-Trade portfolio, right? And because all data in aggregate is crap , segmented trends are even better! What was the error in thinking?

Analytics 144

Analytics Search Metrics Web 144

Occam's Razor

FEBRUARY 7, 2022

Another frequent online experimentation strategy is to use matched-market tests to figure out diminishing return curves for the online-offline media-mix in our marketing plans. The individual is ignoring varied influence across product portfolios, seasonality, diminishing returns, changes in the audience, and a million other things.

Analytics 101

Analytics Programming Global Campaign 101

www.chubbybrain.com

SEPTEMBER 28, 2011

Between the worse data aggregation method and the much higher amount of work Wesabe made you do, it was far easier to have a good experience on Mint , and that good experience came far more quickly. Post-Mortem Title : Lessons from Kiko, web 2.0 I was about to become the first person in America to sell condom key chains.

Software Review 79

Software Review Startup Technical Review Vesting 79

Startup Lessons Learned

MAY 11, 2020

There are entrepreneurs who have a background in biotech, but were doing a non biotech thing, who put their web services or whatever company on hold and said, "I know something that could be helpful to people trying to produce a vaccine here. I'm going to make a company to start that." There have been a lot of examples for that for testing.

Silicon Valley 68

Silicon Valley Technical Review Government .Net 68

BeyondVC

MARCH 2, 2006

As we all move forward with our web-based operations, it is clear that scaling the back-end infrastructure still remains a formidable challenge. In addition, for many web companies extreme data driven applications are the core of their services. Dana Blankenhorn from ZDNet gets it: This is a problem a lot of Web 2.0 Other Web 2.0

Web 68

Web Open Source Architecture Database 68

Occam's Razor

JANUARY 10, 2011

This post is a collection of six things I wish I knew before I started my career in decision support systems (of which web analytics is just the latest incarnation). It took me a while to realize that 100% of what makes a successful web analytics program in any company has nothing to do with tools for the first five years.

Analytics 120

Analytics Web Agile Campaign 120

Occam's Razor

MAY 19, 2014

at a level of aggregation or granularity you need, and send it into your digital analytics tools. People who don't know anything about Social Media use Facebook Likes to measure success. Now you have excellent context for making smarter decisions about the full-value of each acquisition channel in your portfolio.

Metrics 159

Metrics Analytics SEC Acquisition 159

Cracking the Code

OCTOBER 10, 2008

Keep up the blogging and web casts and we will keep listening and growing. Each account manager should have a portfolio of existing customers, and you should model the expected CMRR from this group net of up-sells and churn. 3) Analyze the aggregated data to determine best practices and benchmarks across your customers.

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

JANUARY 7, 2014

11: Close to zero aggregated analysis exists, everything's segmented. #10: An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." Most companies hire a Web Analyst, Sr. Digital Analyst, Web Analysis Guru, Digital Marketing Analyst, so on and so forth. Total revenue.

Analytics 140

Analytics Web Metrics DC 140

VC Cafe

FEBRUARY 14, 2010

Ceedo Technologies – Founded in 2005, Ceedo AppCenter allows fixed and mobile operators to deliver PC software applications over the web to the subscriber’s desktop, to manage those applications remotely and us the platform to provide additional services direct to the PC. A turnkey solution based on a fully telco-grade platform.

Mobile 109

Mobile IP SMS Networking 109

Cracking the Code

FEBRUARY 4, 2008

A few times per year, Bessemer organizes a CxO event for our portfolio companies and we decided to focus our first session of 2008 on Software-as-a-service (SaaS). This invite-only event for our portfolio companies and close friends of the firm was designed to be fairly intimate and interactive. Labels: Portfolio , SaaS , software.

Software Review 48

Software Review South Korea IPO Portfolio 48

VC Cafe

JANUARY 16, 2011

CellGuide’s GPSense firmware runs on a variety of commonly available application and multi-media processors which in combination with ACLYS radically reduces the size of dedicated GPS silicon and the power required to operate at 1 Hz tracking. Logia has the unique combination of being both a content aggregator and a billing aggregator.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Lightspeed Venture Partners

DECEMBER 3, 2010

Brand advertising starts to move online, boosting premium display, video and social media. Many brand advertisers are spending their experimental budgets widely in social media as they attempt to figure out how to promote themselves through Facebook, Twitter, Foursquare and other platforms. Real time web usage outpaces business models.

Internet 114

Internet eCommerce Advertising Flash 114

Occam's Razor

APRIL 29, 2013

Innocent on the other hand clearly understands Conversational Marketing (they are a small company, not yet corporatized I suspect, and likely deal with a smaller combination of lawyers/PR types/Social Media Gurus/Agencies – a sad likely bane on Tide's existence). Let's say you have a stock portfolio with someone like E-Trade.

Metrics 166

Metrics Marketing Search SEO 166

www.vccafe.com

MARCH 11, 2013

Media Temple. Amazon Web Services. Web Tools: Hereâ??s We have an iOS SDK as well, for web-web, mobile-mobile, web-mobile video chat and video messaging. We have an iOS SDK as well, for web-web, mobile-mobile, web-mobile video chat and video messaging. Email Integration. Domains.Co.

Software Review 53

Software Review Technical Review Startup 53

Cracking the Code

MAY 15, 2008

the rise of CleanTech, and the next wave of web applications and services, with a hint to the potential of the baby boomers. The idea is that all your personal data captured when you browse and transact on the web today is held in silos (Amazon, Netflix, Google.) Portfolio. (3). Popular Media: the key to viral marketing.

Software Review 48

Software Review Technical Review San Jose Venture Capital 48