Both Sides of the Table

APRIL 4, 2011

They have a mobile app and I felt like it crashed too much for my liking. All applications crash and this is especially true in the nascent mobile world where dealing with device types, OS’s & networks adds one hell of a configuration management problem. If you have multiple versions of your product, how many are web vs. mobile?

Metrics 346

Metrics Startup Acquisition SEM 346

ConversionXL

JUNE 19, 2018

Aggregate data is crap as it hides the gold inside the segments. Andy Carvell: Driving Impact on Mobile. Mobilegrowthstack.com – A framework for strategic mobile growth. Engagement & Retention. Create in-depth, mobile-friendly guides that succinctly answer each question. Data-driven is a tricky concept.

Technical Review 103

Technical Review Agile Analytics Conversion 103

ConversionXL

AUGUST 21, 2014

How to Improve Mobile App Retention Through Customization. To establish some new benchmarks for retention, they decided to look at the percentage of people who first used a given mobile app and then used it at least once more in the 30 days after their first use. Never stop testing and optimizing your onboarding process.

Retention 106

Retention Churn Rate Metrics Software Review 106

abovethecrowd.com

OCTOBER 1, 2013

In 2013, we are in the midst of a critical platform transition from the browser-based Internet to mobile applications platforms like iOS and Android. This transition adds even more complexity to the conversion puzzle, as you now need to track and understand conversion on mobile as well. Video: Learn more about Sailthru.

Metrics 93

Metrics Conversion Internet Acquisition 93

YoungUpstarts

FEBRUARY 11, 2019

Since you have access to intelligent information, the question becomes — how will you aggregate and leverage all this data? From awareness to post-purchase, analyzing the ups and downs of your strategy will show when to apply the gas (or brakes) with a customer and focus on retention. Reach For Cloud-Based Solutions.

Artificial Inteligence 127

Artificial Inteligence Sales Cycle Colorado Retention 127

Startup Professionals Musings

DECEMBER 8, 2013

Curation is humanly aggregating, filtering, and re-posting the best-of-the-best content on the web, relative to your product or service area. These are regular updates, usually monthly, via website and email that help with customer retention, and remind your customers that you are the expert in your industry. Widgets and badges.

Widget 286

Widget Marketing Curation Audio 286

ConversionXL

JANUARY 14, 2016

Conversion optimization for mobile apps is getting more sophisticated. Don’t get me wrong, an install is still an important milestone in the mobile consumer journey, but it should only be a step en route to your final destination – that is, creating an app with sustainable commercial value. At first, click through rate was key.

Mobile 48

Mobile Conversion Retention Campaign 48

Startup Professionals Musings

OCTOBER 27, 2012

Curation is humanly aggregating, filtering, and re-posting the best-of-the-best content on the web, relative to your product or service area. These are regular updates, usually monthly, via website and email that help with customer retention, and remind your customers that you are the expert in your industry. Widgets and badges.

Widget 233

Widget Entrepreneur Marketing Curation 233

ConversionXL

OCTOBER 4, 2018

RapidMiner has rolled out a SaaS beta that, with a bit of manual adjustment, translates an Excel sheet full of, say, employment data to a prediction of employee retention: A dataset in Excel—a starting point in which most marketers are already comfortable. RapidMiner parses the Excel file prior to crunching the numbers. Conclusion.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

Startup Professionals Musings

AUGUST 15, 2011

Curation is humanly aggregating, filtering, and re-posting the best-of-the-best content on the web, relative to your product or service area. These are regular updates, usually monthly, via website and email that help with customer retention, and again remind your customers that you are the expert in your industry. Widgets and badges.

Widget 256

Widget Marketing Curation Audio 256

Startup Professionals Musings

MAY 30, 2015

Curation is humanly aggregating, filtering, and re-posting the best-of-the-best content on the web, relative to your product or service area. These are regular updates, usually monthly, via website and email that help with customer retention, and remind your customers that you are the expert in your industry. Widgets and badges.

Widget 120

Widget Curation Audio Aggregator 120

Lightspeed Venture Partners

DECEMBER 3, 2010

We got everything from price comparison engines to aggregated user reviews to one-click checkout. Competition shifts from user acquisition to user retention. Smartphones transformed the mobile internet. Mary Meeker presents some great insight into the future growth potential of mobile in her Web 2.0 Year of the tablet.

Internet 113

Internet eCommerce Advertising Flash 113

ConversionXL

JUNE 24, 2014

77% of Users Believe Social Login Is A Good Registration Solution… … and should be offered by any website, according to the same aggregated research published by WebHostingBuzz. The number of visitors directly correlates to revenue – whatever business you are in. Just look at Blackberry and Nokia. Source: Wall Street Journal.

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

SEPTEMBER 2, 2019

77% of users believe social login is a good registration solution… …and should be offered by any website, according to the aggregated research published by WebHostingBuzz. The number of visitors directly correlates to revenue—whatever business you are in. Just look at Blackberry and Nokia. Image source.

Social Network 73

Social Network Viral Social Media B2C 73

The Equity Kicker

MAY 15, 2012

Here are some of the highlights: they had a ‘fundamental understanding’ of their product and why people use it. they were incredibly thorough – e.g. going the extra mile to support contact imports from a huge variety of services (to maximise virality). they have a team of great people and a unique culture.

Viral 108

Viral Framework Aggregator Retention 108

ConversionXL

JULY 11, 2016

“Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” Mobilize your whole organization to be successful at all areas of marketing: Growth = People + Processes. 7 Basic Plots on Wikipedia ). Top : life-cycle management.

PPC 48

PPC Analytics Video Non-Compete 48

www.vccafe.com

MARCH 11, 2013

VC Cafe covers early stage Israeli and European tech & mobile startups. We have an iOS SDK as well, for web-web, mobile-mobile, web-mobile video chat and video messaging. Twilio : Need to call/txt get a phone number from your web/mobile application? Mobile Tools: If you are a web developer, you donâ??t

Software Review 53

Software Review Technical Review Startup 53

klinger.io

JANUARY 17, 2014

As a analytics consultant I am working with a lot of startups and help them in the topics of metrics, analytics, retention and growth. Disclaimer: This post focuses on web products - but you could apply the same concepts for mobile. Ad Mobile: I am speaking obviously mainly about GA for web here. About Data integrity.

Analytics 67

Analytics Metrics Startup Database 67

abovethecrowd.com

JUNE 2, 2021

If you download their mobile app, Krispy Kreme will give you a free doughnut , McDonald’s will give you a free large fries , and Baskin-Robbins will give you a free scoop of ice cream. Would that help retention and NPS (Net Promote Score)? Marketing 101: Customers love free stuff. Would they be loyal? Damn straight it would.

IPO 82

IPO Customer Matching Silicon Valley 82

Occam's Razor

MAY 2, 2017

Click on the site link, go browse around, go to their social pages, checkout the mobile app, then write down the six metrics you would choose. Remember: All data in aggregate is crap, segment or suck. They stink when it comes to user experience, even more so on mobile. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

AUGUST 22, 2011

Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Customer Personas, Customer Value, Customer Retention and Non-line Marketing. Aggregation of Marginal Gains: Recession Busting Analytics! Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions. Let's go and and have some fun!

Analytics 124

Analytics Metrics SEM Web 124

Both Sides of the Table

MARCH 27, 2011

They created a reason for their customers to aggregate on their site on a regular basis. Do you have an application that helps mobile developers build HTML5 apps? Responses to them are like customer retention. My suggestion is to blog about your industry. Think Mint.com. So you developed a product for the mommy community?

Startup 373

Startup eCommerce Audience Community 373

Occam's Razor

APRIL 21, 2014

If you have a lot of them, aggregate them up. Recently the single biggest reason for a spike in Direct traffic is the massive increase in use of mobile applications by all of us. A huge chunk of social media consumption is via dedicated mobile apps. Mobile apps don't pass a referrer, the visitor gets classified as Direct.

Analytics 131

Analytics Marketing Campaign Metrics 131

Duct Tape Marketing

MAY 25, 2018

They were one originally and it dropped out, even on mobile had a report spam button. Ryan Urban: What’s interesting is on aggregate, say, we all remember, five, ten years ago companies were sending one or two emails a month, maybe one email a week. So the ghost rate is actually part of your true retention rate.

Marketing 65

Marketing Europe Canada Email 65

Occam's Razor

JULY 15, 2014

Or: We missed our target for customer satisfaction because our desktop website performs horribly on mobile platforms hence we should create a mobile friendly website. This is a nicely customized data puke for our Ecommerce and Customer Retention team. A great summary of performance with some trends. But that is ok.

Analytics 159

Analytics Metrics Web Ohio 159