Remove Agile Remove Channel Remove Metrics Remove Startup
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Is the Lean Startup Dead?

Steve Blank

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. It’s the antithesis of the Lean Startup.

Lean 335
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Why Some Startups Win

Steve Blank

I was having a second coffee with an ex student, now the head of a marketing inside a rapidly growing startup. If these sound like reasonable answers to you, and you are in a startup, update your resume. Titles in a startup are not the same as what your job is. All good news. I wasn’t surprised. Titles Are Not Your Job.

Startup 310
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6 Strategies To Anticipate And Survive New Entrants

Startup Professionals Musings

Most business metrics I see compare current performance to your own previous experience, rather than your performance compared to industry standards and competitors. Amend this culture to highlight and reward new initiatives on a regular basis, with metrics to assess value and progress.

Metrics 178
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The LeanLaunch Pad at Stanford – Class 6: Channel Hypotheses

Steve Blank

The Stanford Lean LaunchPad class was an experiment with a new model of teaching startup entrepreneurship. All the teams were showing us what agile looked like, but this week several would remind us what focused and relentless really meant. There are two major channels: physical channels and virtual (web/mobile) channels.

Channel 215
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Why Companies and Government Do “Innovation Theater” Instead of Actual Innovation

Steve Blank

Disruption today is more than just changes in technology, or channel, or competitors – it’s all of them, all at once. Once upon a time every great organization was a scrappy startup willing to take risks – new ideas, new methods, new customers, targets, and mission. Companies Run on Process. Process Versus Product.

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Marketing Is Getting More Difficult. Here’s Why.

ReadWriteStart

The problem is even more exacerbated for certain industries and niches; for example, startup SEO is becoming more difficult at a faster rate than marketing for more established companies. Focusing on vanity metrics can be damaging to your long-term potential. But why is this the case? What are the root causes? Which tools are best?

Marketing 198
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Ecommerce Trendwatching: How To Find, Follow, and Set Trends

ReadWriteStart

Omnichannel: Diversity and Inclusion Every successful organization uses multiple channels to communicate with potential customers and advertise its products. Search engine optimization, paid search, social media channels, online stores, and even pop-up spots are examples of practical omnichannel usage.

eCommerce 185