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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

For example, recently I was in the market for some transcription software. I headed to Google to search for “best transcription software” and read some blog posts that reviewed the best options. Inbound marketing focuses on content that brings your target audience to you , rather than you chasing them. most commonly popped up.

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5 Ways to Advertise and Promote Your SaaS Business

The Startup Magazine

Software as a Service (SaaS) businesses face challenges when trying to advertise and promote their business since they have a limited period to convince their customers to choose their product. Your SaaS business needs to educate customers about how your software works and what benefits it offers. Image: Austin Distel from Unsplash.

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Money Doesn’t Talk. Why Most Startups Aren’t Announcing Their Seed Financings

Hunter Walker

Techies Aren’t the Only Early Adopters: The TechCrunch reader used to be your target audience because they were the only ones leaping into new technology. Software is purchased at $99/month can be put on an expense report and the average enterprise worker is willing to try out lots of tools to find the one that works for them.

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10 Reasons Why Your Marketing Plans Don’t Work

Up and Running

You probably wouldn’t use the same strategy to market high heels to an urban, fashion-forward audience as you would to market running shoes to suburban fitness seekers. Targeting the wrong audience. When drafting your campaigns, it is crucial to keep your audiences and their preferences at the core of every tactic.

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Snyk: How Freemium Can Help Your Start-up Grow from Series A to $2.6B in 30 Months

Cracking the Code

With COVID, we’re getting into a world with tighter budgets and likely longer sales cycles. How can a product-led sales motion help in the current environment, and how important is a freemium model to drive product-led growth? Guy: You’ve got to focus on the audience that’s likely to convert. It removes friction.

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A Quick Primer on B2B Conversion Optimization

ConversionXL

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer. Image Source.

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