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We’re Hiring a Platform and Operations Associate at NextView

View from Seed

Formulating and executing on NextView’s social media strategy and managing multiple social media presences and communication channels. We invest nationally across Consumer and B2B software, while most of our investments are based in NYC, SF/Bay Area, and Boston. Supporting other external PR and media relations for the firm.

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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Gavin Braman, Co-Founder @ Drifting Creatives. B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. Just like Peep, other marketers from hypergrown products, such as David Cancel (founder at Drift) argue that product-based differentiation is vanishing.

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Why You Should Be Doing Product Discovery

YoungUpstarts

by Nick Frandsen, co-founder and managing partner at Dovetail. Just because an idea is relevant for you, you may discover it is a super niche market and therefore will either require a dedicated marketing and promotion channel very specific to that audience or may not live up to the ‘unicorn’ expectations you were dreaming of.

Product 264
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How to Choose Digital Marketing Channels for Long Term Growth

ConversionXL

How you decide to invest in marketing channels can make or break your business. Okay, so it’s important to capitalize on effective channels that are conducive to growth at scale. An Overview of Common Digital Marketing Channels. That sounds like an obvious statement, but not a lot of people think about it critically.

Channel 118
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500 Founders: Luke Campbell, Marta Meszaros, Andy Bowie & Abbe Hyde

NZ Entrepreneur

Welcome to ‘500 Founders’ where we ask innovators from around New Zealand for their top insights for first time startup founders. Luke Campbell – Cofounder. Startup founders should connect with other founders at similar stages to them, and ones who are a few steps ahead.”. ” Abbe Hyde – Founder.

Founder 101
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Using Video at Every Stage of The Customer Journey

Duct Tape Marketing

Ben is a co-founder and executive producer of Storyboard Media, a B2B marketing, and video production firm in North Carolina. Why can’t you just turn on the camera and produce videos so that you can post them to all channels? Marketing Podcast with Ben Oliver. Can you expand on what you mean by this?

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Omnichannel Marketing: 7 Examples to Improve Customer Experience

ConversionXL

When researching a new product, buyers use 10 or more channels to interact with companies. Each channel presents a chance to make a good impression. Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. Each channel is a piece of the same puzzle.

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