Startup Professionals Musings

OCTOBER 2, 2018

Even with instant two-way communication via the Internet and mobile phones, your greatest new solution or service won’t found or properly recognized without marketing. Research the top digital channels for your business today. There is no one best channel for all businesses. Expand marketing in channels that work and add others.

Marketing 240

Marketing Viral Channel Metrics 240

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. mobile purchasers). Some changes you make will influence conversions at the specific time you implement them.

Retention 126

Retention Analytics Campaign eCommerce 126

Duct Tape Marketing

JANUARY 17, 2014

A recent B2B Benchmark Survey revealed more than 90% of marketing respondents used video on a site, second only to the learn more/contact us option (nearly 100%). With the proliferation of mobile devices as our primary means of Internet access , and bandwidth and speeds increasing with fiber-optic Internet , it’s prime time for video.

Video 74

Video Marketing Harvest Bandwidth 74

Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

NOVEMBER 8, 2018

Are there use cases for voice search in B2B? Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway. Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”.

B2B 100

B2B eCommerce Search Technical Review 100

ConversionXL

JUNE 8, 2017

The website, the mobile application, the advertising, the support, the different screens and features of the product… everything could be personalized. The user experience for mobile, tablet and desktop users are often vastly different and will require specific treatments. Conversions and monetary value. Image Source.

Programming 97

Programming Revenue Analytics Software Review 97

YoungUpstarts

FEBRUARY 23, 2015

Critiquing the “one-size-fits-all” used by Goliath advertising on traditional channels, the authors proclaims that digital advertising allows marketers to “speak directly to the people who most want to hear what they have to say”. Determine campaign media channels. Digital Advertising and Marketing Channels.

Social Media 100

Social Media Campaign SEO B2C 100

Duct Tape Marketing

OCTOBER 17, 2018

I actually did a study on this a few years ago, and I looked at 351 B2B companies with 50 to 1000 employees, and there was a huge difference between the software companies and the non software companies. This was more important four years ago than now, but did they have a mobile friendly website. Louis Gudema: Oh, yeah, absolutely.

Marketing 56

Marketing Social Media Analytics Software 56

Duct Tape Marketing

FEBRUARY 14, 2018

Meanwhile, small business owners consistently rate email marketing as one of the top three performing channels , and unlike SEO, it’s not a black box and isn’t subject to algorithmic fluctuations. And an email address is essential to unlock lookalike audiences as an additional paid acquisition channel.

Email 48

Email Technical Review Marketing SEO 48

Duct Tape Marketing

FEBRUARY 22, 2016

SEO Is An Integral Marketing Channel written by Guest Post read more at Duct Tape Marketing. But What About B2B? Many B2B companies ignore SEO and Google because they think their customers buy at trade shows or via other old-school channels. 71% of B2B researchers start their research with a generic search engine search.

SEO 28

SEO Channel Kansas City Kansas 28

ConversionXL

FEBRUARY 26, 2014

Note from the editor: We talk a lot about conversion rate optimization, and how it’s about showing the right people, the right thing, at the right time in order to get more out of your website. We use targeting in a similar way to shape our terms to boost their conversion potential. We should look toward.

PPC 111

PPC Widget Campaign Technical Review 111

Occam's Razor

SEPTEMBER 15, 2014

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. The only reason good old digital is beating TV is mobile.

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

MAY 2, 2017

Click on the site link, go browse around, go to their social pages, checkout the mobile app, then write down the six metrics you would choose. Outcomes: Revenue | Ideas Funded Behavior: Path Length | Cart Abandonment Rate Acquisition: Assisted Conversions | Share of Search. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ReadWriteStart

FEBRUARY 27, 2018

They must pay attention to continue personalizing future sales with the insights gained through those conversations. These are just some of the ways digital sales tools can reduce wasted time and help sales teams increase productivity for a higher rate of lead generation and conversions. Employing Digital Sales Tools.

Sales 71

Sales Artificial Inteligence Lead Generation B2B 71

Up and Running

JANUARY 18, 2021

Other social channels also made inroads as 2020 ended. Mobile was a common way that engagement increased, and TikTok’s mobile focus made it a place to watch for social eCommerce. That same research highlights the preference extends to B2B and B2C customers, and only 20% of B2B shoppers want to return to in-person sales.

eCommerce 150

eCommerce B2B Forecast Demand 150

Ben's Blog

MAY 15, 2020

If you’re Expedia or Booking, regardless of whether or not people are looking at flights, my guess is the percentage of people who look up a flight versus actually book the flight, that conversion rate is probably down. People saying, “This is what’s happening to B2B SaaS or this is what’s happening to this category.”

Founder 36

Founder Conversion Technical Review Cash Position 36

ConversionXL

DECEMBER 7, 2016

If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use. Companies like Essio Shower or TYME both sell products that people don’t know are available, so a great deal of education around their product needs to happen before a conversion can be expected.

PPC 48

PPC B2C B2B Sales Cycle 48

ConversionXL

MAY 27, 2022

More conversions? The channels. email nurturing, retargeting) require specific channels. email nurturing, retargeting) require specific channels. Others span multiple channels. Which channels have the best engagement? B2B demand generation focuses on ROI. Better qualified leads ? The message.

Demand 115

Demand Affiliate Audience Leadership 115

Hippoland

SEPTEMBER 28, 2018

B2B, for example, hasn’t even even really started as a category yet. But it’s arguably even harder in a place where there aren’t ready distribution channels. Mobile penetration in SEA is much higher than in the US (on a volume basis). But for B2B, for example, decision makers for older businesses can’t be found easily online.

Asia 48

Asia Indonesia B2B Singapore 48

Hippoland

SEPTEMBER 28, 2018

B2B, for example, hasn’t even even really started as a category yet. But it’s arguably even harder in a place where there aren’t ready distribution channels. Mobile penetration in SEA is much higher than in the US (on a volume basis). But for B2B, for example, decision makers for older businesses can’t be found easily online.

Asia 48

Asia Indonesia B2B Singapore 48

searchengineland.com

MAY 30, 2012

B2B Search Marketing. Mobile Search. Search & Conversion. It also lets me assess if this is going to be a quick, polite 20-minute conversation or an in-depth hour long dialogue. Looking downstream for differences in conversions in the creative. SearchCap Daily Newsletter. All Columns. All Things SEO.

SEO 54

SEO SEM Social Media Search 54

ConversionXL

NOVEMBER 11, 2015

Whether you’re a conversion optimization agency, consultant, or in-house at a startup or enterprise, investing in the right conversion optimization tool is a big decision. You can, for example, isolate the conversion rate for all visitors who played the video you’re testing. It opens the door for detailed analysis.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

ConversionXL

APRIL 3, 2018

CXLLive #conversion pic.twitter.com/qVYFcGhnD4. The actual year of mobile was 10 years ago (release of the iPhone) and we still have horrid mobile experiences out there. Assign content & channels for each experience. Identify your channels. previous conversations, facebook, intercom…). And we’re off!

Retention 106

Retention Artificial Inteligence Channel Email 106

Duct Tape Marketing

NOVEMBER 1, 2017

And then I think in a lot of ways it’s become air for every sort of channel and element and, even as you suggest in your last book, a business model in itself. It’s just that if we look at that as a form of marketing, like social media marketing or mobile marketing, that it really is just marketing that happens to use content.

Cost 36

Cost Marketing Audience Media 36

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Children’s education company Talu Tales uses its social channels to do just that—in this case, promoting free activity sheets: . via B2B Marketing Alliance ]. The reviews prove it.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

DECEMBER 9, 2013

One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). Second , create the world's greatest mobile experience. Focus on the mobile experience. Focus on mobile like crazy, tablets in particular. Don't do paid search. Exciting, right?

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

JANUARY 3, 2017

But wait, that might hurt the conversion rates!” Even worse, they’ll actually insist on removing site elements that improve conversion rates… on purpose! “We We’re trying to pick apart the interactions of websites, mobile apps, and customer platforms in order to increase sales and conversions. And they’re powerful.

.Net 111

.Net Campaign Conversion Revenue 111

Occam's Razor

JUNE 11, 2014

The You May Also Like has a $50 Converse shoe and a Sperry Top-Sider Angelfish for $63. From B2C to B2B. From simple and effective personalization on your owned channels (your site) to deep and profoundly impactful engagement on your rent channels (YouTube). Rock joy-inducing mobile experiences. The description is.

Design 150

Design Software Review Technical Review Mobile 150

The Startup Magazine

OCTOBER 23, 2023

Whether you are selling artisanal chocolates or offering B2B software solutions, you can reach and engage with your specific audience on Facebook through tailored marketing strategies. Cost-Effective Advertising Compared to traditional advertising channels, Facebook offers cost-effective marketing solutions. It is that specific!

Marketing 146

Marketing Audience eCommerce Lead Generation 146

Duct Tape Marketing

AUGUST 10, 2022

This company has snippets representing an everyday conversation at work. Here’s a typical scenario on B2B marketing: Suppose you are selling to businesses with several stakeholders. Think Mobile First Many websites are still designed and optimized on a 40-inch monitor. Order Your Workbook. Bonus Essential Website Element!

Mobile 89

Mobile Video Audience Design 89

Duct Tape Marketing

APRIL 13, 2017

Initially, it was estimated that TV would be on top until 2017 but surprisingly social channels overtook the tv numbers very early this year. Digital working and leisure have taken the world by storm and so have mobile phones. Because each of the channels requires individual creative handling.

Social Media 60

Social Media Media Marketing Lead Generation 60

Occam's Razor

APRIL 25, 2011

Not spending 15% of your Marketing budget, every month, on experimenting with new techniques / channels / ideas. Not having a fast, functional, incredible mobile-friendly website. billion mobile phones. What's your excuse for not spending a few dollars making your site mobile-friendly? We hate change. Super lame!

Marketing 126

Marketing Flash Analytics Web 126

Occam's Razor

FEBRUARY 10, 2016

We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. It pains me how critical it is to know what the heck we are solving for with our analytics, and how few people identify goals for their website (mobile or desktop).

Analytics 60

Analytics eCommerce Metrics Acquisition 60

ConversionXL

FEBRUARY 3, 2017

It’s nothing more than another marketing channel for you to experiment with, analyze, optimize and grow. The conversion rate of your landing page or offer. Are you aware of your cost per acquisition on other channels? B2B Affiliate Programs Look a Little Different. Share top performing channels. Image Source.

Affiliate 48

Affiliate Programming Marketing PPC 48

Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. Identify gaps in our content/engagement/channel strategy on the web, 2. micro-conversion). Or … any of a bunch of other things.

Framework 163

Framework Marketing Metrics Audience 163

Up and Running

AUGUST 7, 2019

Many are incorporating Amazon as just a single channel in their ecommerce business plans , hoping customers will shop there and like the brand enough to consider looking at Instagram, search engine results, or their own website for more information and options. Be mobile-friendly. For instance, is your ecommerce site mobile-friendly?

eCommerce 77

eCommerce Software Review Technical Review Audience 77

Brandanew

MAY 6, 2016

The key reason was that in the B2B environment they were in, the buyers had changed. The way a new customer was acquired wasn’t just through a single channel but spread across. As we move into the new social era, companies are closely examining the changing role of sales and refining techniques to succeed in the B2B realm.

Social Media 100

Social Media Curation B2B Sales Cycle 100