The Next Web

AUGUST 19, 2013

This post is about choosing the right sales strategy and channels for your startup from the start. It just so happened that I became the CEO of a B2B tech startup. Being an engineer, I built myself a kind of algorithm that helps determine an early-­stage startup’s sales channels, and that’s what I’m sharing with you today.

Belarus 137

Belarus Viral Channel Startup 137

ConversionXL

MAY 27, 2022

This value-based model bringing all the right customers to their yard is called demand generation. In today’s market ( 8,000 martech products alone ), it’s easier to attract the right customer with material they value than it is to chase down and convert a prospect who isn’t ready to buy. Pay attention to your close rate per channel.

Demand 124

Demand B2B Distribution Channel 124

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? Digital marketing is all about establishing a voice and sending a message that customers can relate too, and makes you stand out.

Marketing 240

Marketing Viral Channel Metrics 240

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Duct Tape Marketing

DECEMBER 15, 2022

17:21] When you talk about gatherings sometimes people just jump to big trade shows or events – but bringing your customers together for lunch could be a really simple way to gather, right? [20:02] I think B2B companies in particular have probably been slower to come to this idea. And the next one down goes to the site.

Community 81

Community Framework Advisory Board Viral 81

Occam's Razor

MAY 2, 2017

The goal is for each company’s Google Data Studio to not look like a CDP (customized data puke), but to be a focused strategic dashboard with an emphasis on IABI. Since email is so important as an acquisition channel (and since likely nothing else works for them), I choose one of my three favorite email marketing metrics , CTDR.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

FEBRUARY 27, 2019

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. The idea is that when you work backwards and start with the press release, it’s easier to put yourself in the customer’s shoes.”. Image source ).

Product 110

Product Campaign Acquisition Social Media 110

A Smart Bear: Startups and Marketing for Geeks

JANUARY 10, 2011

She has the talent but didn’t know where to find customers who would buy such a thing, especially since the cards are expensive. Hallmark is a tough competitor too, and Walgreens and CVS are difficult channels to enter. That’s easy to answer if you’ve decided to nail this “ perfect customer.&#

Software Review 232

Software Review Technical Review .Net Design 232

Duct Tape Marketing

JANUARY 17, 2014

Galactic Café sent customized preview builds of The Stanley Parable to well-known YouTube users who participate in Let’s Play videos. The result: Plenty of organic, viral interaction about the videos that boosted traffic for these YouTube users’ Let’s Play video as well as sales for Galactic Café. Reach customers on a deeper level.

Video 74

Video Marketing Harvest Bandwidth 74

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Sooner or later, relying on new customers will break you. To offset these costs, you need to earn more repeat purchases from existing customers. The first item the customer purchases determines all next interactions with your brand.

Retention 126

Retention Analytics Campaign eCommerce 126

Duct Tape Marketing

SEPTEMBER 30, 2022

3:23] As CMO, how do you look at the customer journey? [5:26] Talked about the, the idea of getting your customers, your prospects, in the habit of buying from you, or listening to you or following you. We can't expect our customers to know how to do that if we aren't doing that ourselves. John Jantsch (03:22): Way.

Marketing 75

Marketing Differentiation B2C PR 75

Occam's Razor

FEBRUARY 3, 2014

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), Everyone wins.

Analytics 149

Analytics Marketing Audience Channel 149

Occam's Razor

JUNE 11, 2014

Zappos has great return conditions and very good customer service. That gets it xx million customers. But if they decided not have a Motel 6 experience, rather step up to a Hilton, or God forbid the Four Seasons, could they have xxx million customers (and improve margins while they are at it)? From B2C to B2B.

Design 150

Design Software Review Technical Review Mobile 150

mashable.com

SEPTEMBER 1, 2011

Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable! Sign in with Facebook or Twitter to get started! With more than 50 million monthly pageviews and 4 million followers across social media, Mashable has one of the most engaged online news communities. Publisher Platform (P3). startupcto

San Francisco 99

San Francisco New York City Social Media Entrepreneur 99

mashable.com

OCTOBER 5, 2012

.” The name is important for discoverability , whether in Google searches (10% to 50%+ of site traffic, depending on the category), the App Store (especially painful in iOS6) and other text-based discovery channels. Subscribe to the Business channel. viral video. viral videos. Contributors. 12 followers. Like Tweet.

Naming 84

Naming Startup Social Media RSS 84

Rob Go

JANUARY 12, 2015

Traction for Consumer, Team for B2B. A more sophisticated answer to this question is that broadly speaking, you want to pay up for traction over team in consumer, and overpay for team with less traction in B2B. In B2B, more of the distribution challenges for certain types of products are in the team’s control.

B2B 28

B2B Early Stage Distribution Software Review 28

View from Seed

JANUARY 13, 2015

Traction for Consumer, Team for B2B. A more sophisticated answer to this question is that, broadly speaking, you want to pay up for traction over team in consumer and overpay for team with less traction in B2B. In B2B, more of the distribution challenges for certain types of products are in the team’s control.

Seed Stage 120

Seed Stage B2B Distribution Early Stage 120

Duct Tape Marketing

SEPTEMBER 3, 2015

How to Pick a New Lead Generation Channel written by Guest Post read more at Duct Tape Marketing. To make sure everyone is on the same page, here’s what we define a marketing channel as: A marketing channel is a way of speaking to your customers. Some examples of marketing channels are: SEO. Google AdWords.

Lead Generation 28

Lead Generation Channel B2B Early Stage 28

Duct Tape Marketing

SEPTEMBER 3, 2015

How to Pick a New Lead Generation Channel written by Guest Post read more at Duct Tape Marketing. To make sure everyone is on the same page, here’s what we define a marketing channel as: A marketing channel is a way of speaking to your customers. Some examples of marketing channels are: SEO. Google AdWords.

Lead Generation 28

Lead Generation Channel B2B Early Stage 28

Duct Tape Marketing

SEPTEMBER 3, 2015

How to Pick a New Lead Generation Channel written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. To make sure everyone is on the same page, here’s what we define a marketing channel as: A marketing channel is a way of speaking to your customers. photo credit: 123rf.com. Google AdWords.

Lead Generation 28

Lead Generation Channel B2B Early Stage 28

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . This provides us more time to develop meaningful relationships with prospects and customers. 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

mashable.com

MAY 5, 2011

LaunchRock gives startups a turnkey solution for a custom coming soon page that allows users to sign up for updates and share the fact that they did so. Create Viral Content Infographics startup Visual.ly We took the creative approach with our messaging as well as integrated Facebook and Twitter to encourage virality.

Pakistan 94

Pakistan Social Media Startup Stealth 94

ConversionXL

JANUARY 31, 2014

Conduct surveys & interviews to understand your customer’s pain points. note: If you’re a startup, you’ll want to use customer development questions for your page to resonate with future traffic). Do This: Use customer development techniques found in this post to build a profile of your ideal buyer personas.

Analytics 134

Analytics Video Matching Conversion 134

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. Very simply, your cost to acquire a customer needs to be lower than the value of that customer (lifetime value). Forget about traction and hockey stick growth.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. Very simply, your cost to acquire a customer needs to be lower than the value of that customer (lifetime value). Forget about traction and hockey stick growth.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Brandanew

APRIL 15, 2016

However, according to The Content Marketing Institute, only 44% of B2B and 43% of B2C marketers can envision what content marketing success actually looks like. once said: “The aim of marketing is to know and understand the customer so well [that] the product or service fits him and sells itself”. Step #1: Set S.M.A.R.T. Her hobbies?

Marketing 100

Marketing B2C Social Media Germany 100

Brandanew

FEBRUARY 17, 2016

Newspapers and channels have already shown us the importance of sensational and attention grabbing headlines. The same principle also applies for any kind of online content targeted at potential customers. You must have seen those viral “what happens next will blow your mind” links. Avoid cliches.

Viral 100

Viral B2B Audience Social Network 100

YoungUpstarts

OCTOBER 17, 2013

In using such a scattershot approach to social media, these organizations are missing out on major opportunities to engage with potential and current customers, manage their reputations, and more — and they may be alienating social media users in the process. Branding: Be consistent across all channels. speak’ with a unified voice.

Social Media 217

Social Media Media Curation Social Network 217

Duct Tape Marketing

JUNE 22, 2021

Social media is just another channel, it is another part of marketing. Sales, lead generation, and customer support are not far behind because those are the things that we want to do the most, but I think you have to realize that there’s a place for social media today, and you just have to understand where that is. Driving traffic.

Social Media 95

Social Media Media Curation Audience 95

mashable.com

NOVEMBER 4, 2010

Visual Website Optimizer This tool comes complete with a WYSIWYG editor to customize buttons, headlines and more for A/B and multivariate testing. Whats Hot in Social Media This Week HOW TO: Organize a Mashable Meetup View More » Business 5 Proven Strategies for B2B Social Me. Facebook Wins Another Patent for Its. Million Diners.

Developer 73

Developer Software Review PHP Social Media 73

conversionxl.com

FEBRUARY 4, 2014

Conduct surveys & interviews to understand your customer’s pain points. note: If you’re a startup, you’ll want to use customer development questions for your page to resonate with future traffic). Do This: Use customer development techniques found in this post to build a profile of your ideal buyer personas.

Analytics 98

Analytics Software Review Conversion Video 98

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. When people are finally ready to make a purchase, your goal should be one of two things: Customers recall your brand, or at least; They recognize you in a lineup of other brands. Direct response aims to generate immediate action by asking customers to do something.

Audience 122

Audience Technical Review Social Media Campaign 122

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. ” Take advantage of being on-demand and allow customers to try and buy your service with as little friction as possible. Labels: SaaS , sales and marketing , software. 16 comments: BdH. Brian, Paglo www.paglo.com.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

APRIL 3, 2018

Amazon built its growth on top of these 4 pillars: Customer Centricity. The most important single thing is to focus obsessively on the customer” – Jeff Bezos. They may believe “the customer is always right” but how do they act? Aligning customers & business objectives. The power is in how customer data is used.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

AUGUST 7, 2019

That’s especially true for B2B marketers. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands.

B2B 110

B2B Marketing Social Media B2C 110

Ben's Blog

MAY 15, 2020

People saying, “This is what’s happening to B2B SaaS or this is what’s happening to this category.” Brian : I know it’s like an old Silicon Valley message, talk to your customers, but honestly this is one of those times where you need to be talking to at least a couple customers a couple times a day.

Founder 36

Founder Conversion Technical Review Cash Position 36

Brandanew

JANUARY 8, 2016

The pace of technology has altered the way we view digital and connect with our customers. Most small business and Startup founders are talking about customer engagement and social presence beyond the customary likes and one-post-a-month schedules. Social analytics and video marketing are likely to be the key marketing trends for 2016.

Analytics 100

Analytics Social Media Marketing Media 100