ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., SEO, email marketing, Facebook advertising). Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Focus on the channels that offer the best ROI.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

NOVEMBER 24, 2021

If we’re a B2B company selling into brick-and-mortar retail environments, and we’re looking to find an audience of retail executives, we’ll start with a simple Google search. Take Semrush, a platform for SEO, PPC, and content-related research. It’s also used to discover existing captive audiences. Building a community. Image source.

Reputation 134

Reputation Audience Management Social Media 134

ReadWriteStart

JULY 7, 2021

Business to Business (B2B) – Also referred to as Enterprise to Enterprise, it is typically utilized to transport documents, equipment, reports, and raw materials from one place to another. Tactics like influencer marketing, organizing business events, publishing press releases, and search engine optimization (SEO) must be implemented.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

ConversionXL

MAY 27, 2022

Like SEO, demand generation is a long game. However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Pay attention to your close rate per channel. Context matters, and attribution software is still limited.

Demand 124

Demand B2B Distribution Channel 124

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? This is John Jantsch.

Channel 63

Channel Acquisition Framework B2B 63

searchengineland.com

MAY 30, 2012

All Things SEO. B2B Search Marketing. Enterprise SEO. Overview: What Is SEO? Video: What is SEO? SELs Guide To SEO. Periodic Table Of SEO. SEO Columns. How To: SEO. Google SEO. SEO Library. Our SEO Events. How To: SEO. Search Week Newsletter. All Columns.

SEO 54

SEO SEM Social Media Search 54

View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media. How did you address that? EM: We had waves of topics.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.

B2B 79

B2B Marketing B2C ChatGPT 79

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. For example, a marketing agency creating an ebook on “SEO for beginners” may attract 500 leads, a win for marketing. But how many of these leads are marketing qualified leads (MQLs) and how many are people with no buying authority looking to learn a bit about SEO?

Demand 95

Demand Management B2B Campaign 95

YoungUpstarts

OCTOBER 2, 2014

We also know that content performs for your business when you pair it with marketing automation software; you can use content to build up email subscriptions, understand your audience’s interests, and nurture the leads in your sales funnel. We’re building what we define as content marketing automation software.

Marketing 162

Marketing Curation B2C Audience 162

Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. So you try to pay equal attention to both of those on both sides of the software. But it's people who care about that experience, right?

Marketing 72

Marketing Differentiation B2C PR 72

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. In this post, we’ll uncover the dark funnel and show you how to win customers on the channels companies often overlook. . When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. Far from it.

B2B 103

B2B Social Media Channel Audience 103

Duct Tape Marketing

NOVEMBER 2, 2023

This company, databox, is a business analytics software company that helps companies monitor, report, predict, and improve their entire company's performance in one's spot. So marketing is the worst where you have website analytics like Google Analytics, maybe HubSpot, you have SEO data from SEMrush, hres Search Console. Yes, exactly.

Metrics 72

Metrics Analytics Forecast Software Review 72

Austin Startup

JULY 12, 2010

They still SEO-optimize those pages heavily, and compete for the attention of users with other channels, whether official or unofficial. They still SEO-optimize those pages heavily, and compete for the attention of users with other channels, whether official or unofficial. Getting (Really) Real.

Customer 80

Customer Harvest B2C Technical Review 80

Duct Tape Marketing

APRIL 14, 2022

They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future. So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B.

Marketing 87

Marketing Affiliate Channel Software Review 87

www.forentrepreneurs.com

FEBRUARY 2, 2010

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. Some of the early B2B pioneers in this space were companies like JBoss ( story here ), SolarWinds, ConstantContact, HubSpot, etc. that will cost the company significant amounts of money.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

NOVEMBER 22, 2022

Traffic by channel: Find out where your visitors come from Where to track traffic by channel 3. Their insights support decision-making and budget management by identifying profitable channels and honing in on where to maximize conversions. Traffic by channel: Find out where your visitors come from. in an app).

Metrics 105

Metrics Analytics Marketing Acquisition 105

Duct Tape Marketing

NOVEMBER 10, 2016

One way to keep up with all of your marketing channels and messaging is to use marketing automation. But that takes a little more than simply buying the right software and blasting your list with messages. All of these steps can be automated — to a degree — with the right software tools, which means you can scale up.

Sales Cycle 69

Sales Cycle Marketing Nashville Social Media 69

Duct Tape Marketing

NOVEMBER 10, 2016

One way to keep up with all of your marketing channels and messaging is to use marketing automation. But that takes a little more than simply buying the right software and blasting your list with messages. All of these steps can be automated — to a degree — with the right software tools, which means you can scale up.

Sales Cycle 62

Sales Cycle Marketing Nashville Social Media 62

Hearpreneur

JUNE 24, 2022

But it kind of fits with what we’re trying to do at Wheels Up Collective, too – help B2B tech companies get their own proverbial “wheels up” and their marketing programs off the ground. The SEO and content marketing industry requires time-consuming training to become a highly qualified professional. 16- I coined my business name.

Naming 115

Naming Entrepreneur South America Social Media 115

Duct Tape Marketing

JULY 14, 2022

So I kind of just like put the two and two together and created software for real estate. It was like an open house sign in software. However, for some reason, for B2B content, you have to come to my show right next Tuesday at 11, my time zone. So I think it's not only like there's a place for on demand and B2B content.

Technical Review 81

Technical Review Demand Cofounder Video 81

Duct Tape Marketing

APRIL 21, 2022

Key Takeaway: Marketing has changed for all types of business in the last few years thanks to new platforms, channels, and technology. 15:16] How do you manage all of the various channels available today like online, live chat, SMS, appointment scheduling, etc.? [18:02] We are a B2B or business to business company.

Small Business 88

Small Business Software Review Marketing Technical Review 88

nikcub.appspot.com

MARCH 8, 2012

Business of Software - Joel Spolskys forum which has been running for over a decade now. Full of smart people running their own startups and ISVs (independent software vendors). Freenode is the network most popular with developers today, especially with open source projects (channels such as #python, #rubyonrails, ##php etc.

Cofounder 40

Cofounder Web Founder South Korea 40

Up and Running

MARCH 14, 2017

The beauty of social media surveys (for all of the founders who either have their own following, or are somehow able to garner enough support to hijack other channels or groups for a serious social gauging) is that they’re quick and easy to execute. Startup validation tactic 2: Social media surveys. Collect qualitative data wherever possible.

Business Plan 94

Business Plan PPC Lean Campaign 94

ConversionXL

AUGUST 7, 2019

That’s especially true for B2B marketers. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands.

B2B 110

B2B Marketing Social Media B2C 110

Ben's Blog

JUNE 3, 2024

This is one of the reasons why many of the first B2B GenAI use cases were for marketing!) GenAI-based software can and already is helping to bridge this gap. There is also likely to be a split between B2B- and B2C-focused platforms, given the different functions to optimize (i.e., via Captions ). sales leads vs. products sold).

Software 85

Software Sales Marketing Vertical 85

The Next Web

AUGUST 19, 2013

Mikita Mikado is a software engineer and entrepreneur from Belarus, now based in San Francisco. This post is about choosing the right sales strategy and channels for your startup from the start. I’m a geek and software engineer from the former ­Soviet state of Belarus. Step 2: Choose your sales channels.

Belarus 137

Belarus Viral Channel Startup 137

Duct Tape Marketing

APRIL 21, 2017

As noted by GetApp , Zoho SalesIQ is a website visitor tracking and live chat software designed for small to large companies to improve customer engagement on their sites, as well as identify sales opportunities by providing detailed visitor information that can be used to identify prospects and chat with them at the most optimal time.

Social Media 63

Social Media Media Artificial Inteligence Analytics 63

Duct Tape Marketing

MAY 4, 2016

I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings. Six SEO Rules for 2016.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

ConversionXL

NOVEMBER 9, 2021

Banner ads, webinars, email marketing automation, social media promotions, SEO, content marketing. You invest in a variety of digital marketing channels to get in front of new audiences and drive traffic back to your site. Memberstack’s B2B audience are familiar with YCombinator. Memberstack keeps it brief, which is ideal.

Audience 156

Audience Video Software Review Conversion 156

ConversionXL

FEBRUARY 3, 2017

It’s nothing more than another marketing channel for you to experiment with, analyze, optimize and grow. Are you aware of your cost per acquisition on other channels? B2B Affiliate Programs Look a Little Different. Still, they are active in the B2B space as well (20.55%). Share top performing channels.

Affiliate 48

Affiliate Programming Marketing PPC 48

Up and Running

AUGUST 7, 2019

Many are incorporating Amazon as just a single channel in their ecommerce business plans , hoping customers will shop there and like the brand enough to consider looking at Instagram, search engine results, or their own website for more information and options. Your business’s operations have changed. That’s what you will need to target.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

Occam's Razor

JULY 22, 2013

Perhaps you wake up in the morning and walk into a store and buy new clothes (or expensive software from Oracle). Identify gaps in our content/engagement/channel strategy on the web, 2. If I'm doing SEO for keyword cluster xyz, what am I really solving for? Oh, and what is that small SEO effort at the very top?

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

JULY 1, 2013

Originally I'd recommended it for content, or B2B, sites, over time I've come to rely on it for pretty much any type of company. For www.ti.com the content clusters might be: Products, Applications, Tools & Software, Support, Community, Sample & Buy etc. Content marketing is all the rage, as you are well aware of.

Search 135

Search Analytics PPC Green 135

VC Cafe

MARCH 15, 2016

To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels. Inside sales is heavily driven by marketing activities, such as SEO, paid search, paid social or PR campaigns. My post focuses mostly on conversion. Online chat.

Sales 60

Sales Marketing Sales Cycle B2C 60

Brandanew

JUNE 18, 2015

Content Marketing and not SEO back-linking or keyword infested text is a long term and serious brand investment. 2) Your existing state of SEO. 2) Content Marketing & SEO : Unfortunately, many brands have spent money buying links and employed other black hat SEO practices. 3) Your existing state of Social Media.

Cost 100

Cost Marketing Social Media PR 100

Brandanew

AUGUST 13, 2015

And with so many digital channels, platforms, and opportunities, this is indeed a recurring worry, especially for small businesses and startups. They sell software and apps. Most people who download this data are usually already interested in the field and do perhaps require the software/products.

Small Business 100

Small Business Marketing Software Review B2C 100