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Gated vs.Ungated Content: What Works Best in Today’s Market?

Duct Tape Marketing

Gated vs.Ungated Content: What Works Best in Today’s Market? Jonathan Gandolf’s career has spanned craft beer to digital marketing, leading to his current venture which is often described as the “Spotify for B2B content.” 07:54] What’s your take on the most effective way to distribute content? [12:12]

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2023-2024 B2B SaaS Benchmarks

VC Cafe

It’s not a surprise, given that entrepreneurs are obsessed with data and metrics, but in the conservative VC market of 2024, it feels even more important for founders to know what ‘good’ looks like and what investors expect.

B2B 97
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Using Video at Every Stage of The Customer Journey

Duct Tape Marketing

Using Video at Every Stage of The Customer Journey written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Ben Oliver. In this episode of the Duct Tape Marketing Podcast , I interview Ben Oliver. How do you marry video or types of video to the different stages of the customer journey?

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Requests for Startups in 2024

VC Cafe

AI to build enterprise software – In the future, every enterprise could have their own custom ERP, CRM or HRIS that is continually updating itself as the company itself is changing. Technological Convergence – The global equity market value associated with disruptive innovation could increase to 60% by 2030.

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How to Radically Stand Out with Brand Marketing

ConversionXL

In this article, you’ll understand how to build a memorable brand that your customers want to buy from. Learn how to identify what your customers want from your brand, how to build momentum with content, and then explore some brands that excel at brand marketing. For most of 2021, CXL didn’t have a marketing team.

Marketing 109
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Key Considerations for B2B eCommerce

The Startup Magazine

When it comes to e-commerce sites, most people think only of B2C relationships, but all of the same principles and advantages apply equally to the B2B sector where goods are involved. Like all ecommerce sites, B2B companies need a simple yet reliable B2B ecommerce platform to make it as easy as possible for their customers to order.

B2B 122
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Struggling With B2B Sales? Follow These 5 Tips for Success

The Startup Magazine

Your B2B sales effort is based on your ability to attract and retain prospects. But since a majority of businesses receive dozens of sales presentations per day, gaining customer loyalty is more difficult than it sounds. If you want to boost your conversion rates, you need to create a great B2B sales plan. Focus on OKRs.

B2B 147