Version One Ventures

SEPTEMBER 17, 2013

This preference isn’t necessarily due to market size, but rather the structure of the market: are there only a few dozen customers that might buy your product or are there thousands, or even tens of thousands of potential customers? How do we differentiate between B2B start-ups that sell to many vs. sell to a few?

Fractional CTO 154

Fractional CTO Software Review Viral Sales Cycle 154

Duct Tape Marketing

SEPTEMBER 30, 2022

How Typeform Stands Out In A Crowded Market written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Karrie Sanderson. In this episode of the Duct Tape Marketing Podcast , I interview Karrie Sanderson. 3:23] As CMO, how do you look at the customer journey? [5:26] Like this show?

Marketing 76

Marketing Differentiation B2C PR 76

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

It’s often said that you shouldn’t talk about price during customer development interviews. Price is as important as any other feature to determine product/market “fit.” This is often B2C because the value is in quantity of customers, and there’s 100x more consumers than businesses. $1/mo

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

Startup Professionals Musings

JANUARY 15, 2022

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. If your business is industrial B2B products, social media should be low on your list. A balance of conventional and social communication and marketing is always advised.

Social Media 315

Social Media Media Startup Analytics 315

Startup Professionals Musings

OCTOBER 2, 2018

Even with instant two-way communication via the Internet and mobile phones, your greatest new solution or service won’t found or properly recognized without marketing. I find that digital marketing is the most visible and effective place to start. Put your customer at the top, rather than technology. every month.

Marketing 240

Marketing Viral Channel Metrics 240

Duct Tape Marketing

DECEMBER 15, 2022

The Proven Framework For Building A Thriving Community written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Liz Lathan. In this episode of the Duct Tape Marketing Podcast , I interview Liz Lathan. Hello and welcome to another episode of the Duct Tape Marketing Podcast. Like this show?

Community 82

Community Framework Advisory Board Viral 82

Duct Tape Marketing

JANUARY 17, 2014

Why Video Marketing is Underrated (and How to Use it to Your Advantage) written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Today is guest post day here at Duct Tape Marketing and today’s guest is David Preston – Enjoy! Reach customers on a deeper level.

Video 75

Video Marketing Harvest Bandwidth 75

Startup Professionals Musings

MAY 30, 2021

Without users, business owners aren’t going to waste time promoting and marketing their content to your users. In order for local businesses to buy in, they need to a) reach a large percentage of their customer demographic, b) save them time on their existing marketing efforts, and c) not duplicate any of their existing efforts.

Finder 361

Finder Startup Curation Seattle 361

A Smart Bear: Startups and Marketing for Geeks

JANUARY 10, 2011

Here’s a simple question, often asked when designing software but more useful when you’re designing your marketing and sales pitch: How are people doing this today without you? Here’s how this gets your marketing and software design off the ground. But how does it move from the power users to the rest of the market?

Software Review 232

Software Review Technical Review .Net Design 232

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. What was needed?

B2B 83

B2B Marketing B2C ChatGPT 83

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

MAY 27, 2022

This value-based model bringing all the right customers to their yard is called demand generation. In today’s market ( 8,000 martech products alone ), it’s easier to attract the right customer with material they value than it is to chase down and convert a prospect who isn’t ready to buy. email, ads, retargeting, etc.)

Demand 124

Demand B2B Distribution Channel 124

YoungUpstarts

MARCH 18, 2013

A recent study found that small businesses benefit the most from social media marketing, in that 72 percent of small business that implemented social media strategies found a boost in website traffic. Increase in traffic can lead to new customers and greater sales. What are the benefits of social media marketing?

Social Media 269

Social Media Small Business Media Marketing 269

Version One Ventures

OCTOBER 18, 2012

In today’s web landscape, word of mouth drives adoption and can lead to “winner takes all” (or almost all) in both B2C and B2B markets. Category leaders do very well, while the #2, 3, 4… players struggle to attract customers and financing. So, in this new market dynamic, should you go for patents?

IP 163

IP Technical Review B2C Social Network 163

Startup Professionals Musings

MAY 10, 2019

They don’t realize that they are missing out on a great opportunity for “free” promotion, as well as taking a great risk by not listening to what customers are saying, and not monitoring or responding to undeserved challenges to their reputation. For B2B environments, consider who makes the buy decisions.

Social Media 247

Social Media Media Reputation Viral 247

ConversionXL

FEBRUARY 27, 2019

But, increasingly, the Apple hype-fests are a marketing—not a product—showcase. For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Many who cite 80% include product ideas that never make it to market. Image source ).

Product 110

Product Campaign Acquisition Social Media 110

Startup Professionals Musings

APRIL 13, 2019

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. If your business is industrial B2B products, social media should be low on your list. A balance of conventional and social communication and marketing is always advised.

Social Media 199

Social Media Media Analytics Viral 199

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Sooner or later, relying on new customers will break you. To offset these costs, you need to earn more repeat purchases from existing customers. Such details help identify when it makes sense to push marketing and when there’s no point.

Retention 126

Retention Analytics Campaign eCommerce 126

Hearpreneur

JULY 5, 2023

It is used to showcase products or services, generate brand awareness, and increase customer engagement through creative videos. Entrepreneurs can employ popular trends, challenges, and collaborations with influencers to reach a wider audience and gain viral attention. Thanks to Jaime Nacach, Virtual Latinos ! #4-

Entrepreneur 107

Entrepreneur Audience PPC Campaign 107

Startup Professionals Musings

MARCH 8, 2017

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. If your business is industrial B2B products, social media may be low on your list. A balance of conventional and social communication and marketing is always advised.

Social Media 147

Social Media Media B2B Analytics 147

Startup Professionals Musings

APRIL 9, 2017

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. If your business is industrial B2B products, social media should be low on your list. A balance of conventional and social communication and marketing is always advised.

Social Media 166

Social Media Media Cost Analytics 166

View from Seed

AUGUST 30, 2016

Let me start with a few addresses: 1355 Market Street. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. Incepted in 2012, Alignable’s platform hit the market in 2014, and since then, we’ve seen hundreds of thousands of business owners in North America join.

Social Media 185

Social Media B2B North America Media 185

Startup Professionals Musings

OCTOBER 2, 2013

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. If your business is industrial B2B products, social media should be low on your list. A balance of conventional and social communication and marketing is always advised.

Social Media 252

Social Media Media Entrepreneur Metrics 252

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

I know the argument: The pay-back period on sales, marketing, and up-start costs is long, but there’s a profitable result at the end of the tunnel. The mindset works like this: It costs a lot of money to land an enterprise customer. Marketing, sales, legal, account management, on-boarding, technical guidance, training.

Business Model 335

Business Model .Net Revenue IPO 335

ReadWriteStart

FEBRUARY 20, 2013

However, depending on the product you’re offering, the freemium model can work well for business-to-business (B2B) companies, and especially well for B2VSB (business-to-very-small-business) companies. Here are six questions to ask yourself if you are entertaining a freemium model for business customers: 1. How big is the target market?

B2B 60

B2B Product Small Business Administration SBA 60

The Equity Kicker

JULY 9, 2014

He lists the four (paid, viral, SEO, sales – for B2B) and then ‘other’ in which he says: There’s the odd partnership, like Yahoo/Google, that can help make or break a startup – but these are rare and situational. Andrew Chen has a great post up detailing the ways to scale user growth. But sometimes it happens!

Viral 122

Viral B2B Early Stage SEO 122

Startup Professionals Musings

AUGUST 22, 2012

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. If your business is industrial B2B products, social media should be low on your list. A balance of conventional and social communication and marketing is always advised.

Social Media 238

Social Media Media Cost Startup 238

Version One Ventures

FEBRUARY 27, 2014

When developing a business model, every software and app start-up eventually faces the same core question: Should we focus on monetizing customers or driving usage? Free isn’t necessarily sustainable with B2B. Just make sure you give the customer enough time to adopt, get used to, and hopefully come to depend on the product.

Viral 154

Viral B2B B2C Business Model 154

Rob Go

JANUARY 12, 2015

And as a firm, we generally believe that there isn’t a “sub-prime” market for VC. This means that while it may be possible to find the odd “cheap” deal here and there, the goal is to invest in the best opportunities, which often come at market prices. Traction for Consumer, Team for B2B.

B2B 28

B2B Early Stage Distribution Software Review 28

View from Seed

JANUARY 13, 2015

And as a firm, we generally believe that there isn’t a “sub-prime” market for VC. This means that while it may be possible to find the odd “cheap” deal here and there, the goal is to invest in the best opportunities, which usually come at market prices. Traction for Consumer, Team for B2B.

Seed Stage 120

Seed Stage B2B Distribution Early Stage 120

ConversionXL

JANUARY 31, 2014

Step Zero – Really Understand Your Target Market. Do This: Really get to know your market. Conduct surveys & interviews to understand your customer’s pain points. These questions help you uncover trends within your market and tell you things analytics alone can not. The Conversion Funnel Survival Guide.

Analytics 134

Analytics Video Matching Conversion 134

Startup Professionals Musings

JUNE 18, 2011

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. If your business is industrial B2B products, social media should be low on your list. A balance of conventional and social communication and marketing is always advised.

Social Media 232

Social Media Media Entrepreneur Analytics 232

Startup Professionals Musings

SEPTEMBER 20, 2013

Without users, business owners aren’t going to waste time promoting and marketing their content to your users. In order for local businesses to buy in, they need to a) reach a large percentage of their customer demographic, b) save them time on their existing marketing efforts, and c) not duplicate any of their existing efforts.

Finder 210

Finder Curation Seattle Community 210

SoCal CTO

NOVEMBER 10, 2009

That's where I learned I enjoyed interacting with customers and working with development teams to build and launch products. I was in charge of all product management and marketing for the first year-and-a-half, that was a great learning experience with a very talented team of folks.

Management 150

Management Product Entrepreneur Silicon Valley 150

ConversionXL

MARCH 28, 2014

With over 100 years of movie & video history embedded in our collective subconscious, your customer’s expectations are really high. Even though the video may contain some of these elements, an explainer video is NOT specifically: A Viral video. Read: Understand your target market. A Tutorial. A Company Overview.

Video 122

Video Software Review Cofounder Metrics 122

ConversionXL

AUGUST 10, 2021

Amassing a large following on Instagram can help you at every stage of the marketing funnel—from bolstering brand awareness to driving conversions. They also prioritize the “work hard, play hard” mantra, which is a mindset shared by many entrepreneurs hustling to bring a new idea to market and scale. billion dollars.

Metrics 152

Metrics Audience Curation Algorithm 152

BeyondVC

FEBRUARY 12, 2014

Our founding team has led first rounds in market leading enterprises such as LivePerson (LPSN), GoToMeeting (sold to Citrix), Greenplum (sold to EMC), and 24/7 Media (TFSM). BOLDstart helps founders at the seed stage accelerate their growth from idea/ alpha phase to product market fit and successful Series A round.

Seed Stage 110

Seed Stage Agile Viral API 110