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B2B Marketplaces Revisited

Version One Ventures

boom – expectations were high for B2B (product) marketplaces. The assumption was that online platforms would completely automate all supplier-customer transactions including retailing, wholesaling, and procurement. Yet today, the world of B2B marketplaces still lags far behind its B2C counterpart. Alibaba is an exception.

B2B 213
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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. So what does it take? Let’s dive in.

B2B 150
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5 Ways That Finding A Business Partner Is Like Dating

Startup Professionals Musings

People tell me there may be over 8,000 dating sites with scientific matchmaking algorithms worldwide, but I couldn’t find one that focused on scientifically matching companies and people for business-to-business (B2B) relationships. Some executives prefer to operate in solo mode. Look for a match in operating style and work ethics.

Partner 252
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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

The “classic” idea of content marketing—cranking out SEO-focused articles, ranking for hundreds of keywords, generating visitors, leads, and paying customers—doesn’t work in all industries. They’d built a range of products that completely solved the problem—but they couldn’t reach their potential customers.

B2B 133
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Which Fundraising Round Should You Skip?

View from Seed

Or, if you can’t skip a round, when should you try to work extra hard to minimize dilution and when should you be prepared to take more dilution for the right partner/situation? Also, the benefit of raising a pre-seed from great partners probably outweighs the cost. Experienced founders: B2B. Founders with limited experience.

Dilution 149
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5 Key Elements Of A Business-To-Business Dating Site

Startup Professionals Musings

People tell me there may be over 8,000 dating sites with scientific matchmaking algorithms worldwide, but I couldn’t find one that focused on scientifically matching companies and people for business-to-business (B2B) relationships. Some executives prefer to operate in solo mode. Look for a match in operating style and work ethics.

B2B 388
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17 Things We’ve Learned from Top Product Marketers

ConversionXL

Product marketers work to understand the market and what motivates customers. The full understanding of your product’s features is the first step to turning those features into valuable benefits your customers will experience after acquiring your product. Understand that B2B buyers are still humans. And nobody wants that.:

Product 127