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Shattering The Mold: Unleashing the Creator Economy in B2B Marketing

Duct Tape Marketing

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 79
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Conversion, retention and churn benchmarks

VC Cafe

Let’s get the definitions straight: Conversion : The percentage of potential customers who complete a desired action, such as signing up for a trial, making a purchase, or subscribing to a service. I previously wrote about startup benchmarks in the context of funding readiness, so it was time to give it a re-fresh.

Retention 109
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How To Spot A Flaw In Your Project Plans And Propositions

YoungUpstarts

Even with project management software, a well-trained team, and the best of intentions, it’s not uncommon to see projects take much longer than planned and blowing the budget- sometimes by a lot. Many times, a project has failed and it hasn’t been due to poor planning or a lack of appropriate skills.

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Be Honest About Whether Your Product Really Makes a Difference

Both Sides of the Table

I have written about the deceiving nature of early successes before – in particular in the SaaS or B2B world leading to a phenomenon called “shelfware.” Or app companies that went viral due to spammy friend requests to download in an app store only to have a community backlash and subsequent crash.

Product 150
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How To Spot A Flaw In Your Project Plans And Propositions

YoungUpstarts

Even with project management software, a well-trained team, and the best of intentions, it’s not uncommon to see projects take much longer than planned and blowing the budget – sometimes by a lot. Many times, a project has failed and it hasn’t been due to poor planning or a lack of appropriate skills.

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4 tips to increase b2b SaaS sales

Guy Nirpaz

B2B SaaS companies increasingly rely on inside sales teams to drive growth. However, in many cases, due to volume and geography it takes a while before you can actually contact a prospect. Are they using the software regularly during trial? Inside sales representatives (ISR) and sales management teams juggle with large volum.

B2B 78
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The Strategy Behind Building A Thriving Online Community For Your Brand

Duct Tape Marketing

Jenny has been creating, executing, and reviewing strategies for online communities for more than 10 years. 3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] 10:42] What are the benefits of a B2B company growing a community? [12:41] Click on over and give us a review on iTunes, please!