ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Sales enablement is the act of enabling salespeople to help them close more deals/bring in more revenue/hit their quota. The two aren’t disconnected, though. Image Source.

B2B 48

B2B Sales Technical Review Software Review 48

ConversionXL

FEBRUARY 3, 2022

GrowthHackers founder and former Head of Growth at Dropbox, Sean Ellis , coined the term: “A growth hacker is a person whose true north is growth. In his course on Growth Mindset (part of CXL’s Growth Marketing Minidegree ), WeTheFuture.org founder John McBride describes three key components of a successful growth marketer: 1.

Retention 113

Retention Marketing Acquisition Channel 113

Up and Running

JANUARY 18, 2021

That same research highlights the preference extends to B2B and B2C customers, and only 20% of B2B shoppers want to return to in-person sales. However, Amazon’s profits, and those of its founder and CEO, have spurred some conversation about how consumers should spend their money.

eCommerce 150

eCommerce B2B Forecast Demand 150

David Teten

DECEMBER 16, 2015

I review a lot of board decks with a beautifully hand-crafted page with metrics for the company. Good metrics are comparable across industries; comparative ; readily understandable; and help drive decisions. Comparative means that you can compare a metric across time periods, groups of users, or competitors. So how do you do it?

Metrics 60

Metrics Analytics Balance Sheet .Net 60

ConversionXL

JUNE 8, 2017

Quantitative research with digital analytics tools like Google Analytics , Mixpanel, Amplitude or RJ Metrics will inform you about where your users are coming from, what they are doing during their sessions and where they are dropping off from your conversion funnel or when they churn. Image Source. Firmographics. Behavioral segments.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

JULY 21, 2022

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling.

Customer 118

Customer Marketing Channel Audience 118

YoungUpstarts

JANUARY 10, 2018

After all, your clientele is what brings in the revenue and sets up the expenses, so they remain one of the most important elements of your company. Of course, the term ‘better’ is relative to the type of business and the industry in which it operates, but there are a couple of basic metrics that generally apply to customers in all fields.

Valuation 145

Valuation Technical Review Exit Strategy Metrics 145

YoungUpstarts

SEPTEMBER 10, 2018

by Marc Pitart, founder and CEO of onlineresume.us. More metrics need to be identified such as product testing, market validation, and/or customer validation in order to show that a market opportunity exists. We came to this realization by better understanding what our B2B clients needed. Reasons for rejection analyzed + tips.

Programming 124

Programming Chile B2B B2C 124

YoungUpstarts

FEBRUARY 29, 2016

by Donald Chan, founder and Business Director at IMPACT! Let’s say your company is in the B2B Software as a Service (SaaS) space. The most important metric should be the number of targeted website clicks an ad is sending to your website. Donald Chan is the founder and Business Director at IMPACT! Brand Communications.

Sales 100

Sales Technical Review SEO B2B 100

VC Cafe

AUGUST 3, 2023

While Israeli startups successes are well known in the B2B space (cybersecurity, enterprise tech, devops…), B2C startups are unsung heroes… The landscape of B2C tech in Israel is blossoming, despite several challenges. Crossed the $200M in revenue and reached over 400 million unique users.

B2C 148

B2C Generative AI Artificial Inteligence 148

ConversionXL

MAY 27, 2022

Then they increased their revenue from $2M to $6M in six months. In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. Stage 1: Target the right metrics for an effective long game. Metrics for your demand generation funnel.

Demand 124

Demand B2B Distribution Channel 124

Reid Hoffman

AUGUST 6, 2020

Moreover, the indicators that show founders are ready to take on new capital in order to progress to the next phase of company-building – be it hiring, expanding into a new market, launching a product or more – can vary from company to company. WHAT METRICS SHOULD A FOUNDER SHOW TO RAISE A SERIES A FROM A VC FIRM LIKE GREYLOCK?

Technical Review 69

Technical Review Seed Stage Software Review Early Stage 69

View from Seed

SEPTEMBER 11, 2019

At NextView we invest across the spectrum of seed stage companies so roughly 1/3rd of the companies we invest in are pre-product, roughly 1/3rd are post-product but pre-revenue, and perhaps 1/3rd have some very early revenue. You’re obviously not showing charts of user growth, number of customers, or revenue.

Seed Stage 149

Seed Stage B2B Seed Capital Revenue 149

Austin Startup

JUNE 26, 2019

Many people have reached out sharing knowing and kind words about our journey and choice to wind down our venture, as well as their appreciation for my choice to pull back the curtain on what is statistically a common road for many founders. It details a landscape founders like me are excited to sink their teeth into? Of course not!

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

View from Seed

NOVEMBER 18, 2014

Of the NextView-backed founders have have tried to raise this round, over 70% have done so (compared to a mean success rate in the industry of around 27%, according to some sources ). Higher founder salaries, which some investors view as a sign of being less hungry or aggressive, did not affect how quickly a startup raised its Series A.

Syndicate 333

Syndicate Syndication Seed Stage Startup 333

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. Tim Friedman, Founder, PE Stack , said, “If I could offer one piece of advice to today’s managers, it would be to take the time to understand the demands of the modern institutional LP. It sounds simple; however, very few asset managers actually do it.”

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

APRIL 28, 2020

In that unannounced meeting, Brett Hurt, our CEO and co-founder, laid it out for us. It wasn’t quite a flip from B2C to B2B, but it was close. To do that, we built a demand funnel that took us from nothing to 44X revenue growth in a single year. Here are the three lessons we learned along the way. Image source ).

Demand 101

Demand Revenue SQL B2B 101

ReadWriteStart

JUNE 13, 2023

I have been a mentor and coach of tens of start-up founders in the past few years through my membership in the BetaBlox-panel. For many of our clients, all of these free listings can add up to 3% – 5% of their revenue, which can mean millions for a large company. Not making use of them is a missed opportunity.

Cost 78

Cost Entrepreneur ChatGPT B2C 78

Genuine VC

MARCH 24, 2014

The five conditions for a Series A financing which he enumerated are: a core team ready to scale, demonstrable market size, repeatable cost effective customer acquisition, metric momentum, and plausible monetization. Generate Real Revenue. For B2B startups especially, revenue is the best signal of product-market fit.

Seed Capital 212

Seed Capital Metrics Cofounder Revenue 212

Duct Tape Marketing

APRIL 7, 2022

Marcel is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems. So a lot of agencies track revenue, some actually even track profit, but you, if we're gonna optimize, um, profitability, what, what should we be measuring?

Cofounder 76

Cofounder Hosting Networking Software Review 76

Austin Startup

MAY 29, 2019

I encourage startup founders or anyone interested in social commerce to read it: [link] When you think about Big Data Applications (a term coined in 2012 by Raj De Datta in this TechCrunch article ), Bazaarvoice is one as Raj points out in his article. 8, which was released earlier this week. It is one of the key ingredients we look for.

Networking 48

Networking Fractional CTO CTO Hire B2C 48

David Teten

SEPTEMBER 23, 2017

An investor had few hard metrics other than the actual financials, and little technology to make the process scaleable. Over the past few decades, better metrics became available, and investors could take a more analytical, data-driven approach. Many tools designed for B2B marketing in general are also relevant to investors.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

YoungUpstarts

AUGUST 10, 2020

by Will Schneider, founder of insightQuote. The industry is booming with the average revenue per user (ARPU) in the US expected to exceed $1,450 in 2020. So lucrative is upselling and cross-selling that many ecommerce stores make most of their revenue from these two sales strategies.

eCommerce 147

eCommerce SMS Email Video 147

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Only around 10–15% of B2B leads turn into paying customers, and it’s because tactics optimizing for the early stages of the funnel only cater to early-stage goals. Very few, if any, of these interactions are with a sales rep.

Demand 95

Demand Management B2B Campaign 95

Seeing Both Sides

JULY 11, 2013

Before this occurs, the sales process is a craft or an art - custom-made by the founder or evangelist sales VP. Across our portfolio and in my own entrepreneurial experience, I have seen three main sales models work successfully in scaling B2B sales: 1) Enterprise; 2) Telephone; and 3) Developer-driven. I''ll discuss each one below.

Sales 50

Sales Technical Review Software Review B2B 50

ConversionXL

MARCH 24, 2016

Equally valuable is finding activities that correlate with higher customer success – whether that be RPV, LTV, or whatever metric you’re optimizing for. But how do you find these correlative metrics? What’s a Correlative Metric? But it does act as a predictive metric that you can explore with testing.

Metrics 48

Metrics Conversion Analytics Retention 48

Ben's Blog

MAY 15, 2020

In the fallout from the pandemic, most founders and CEOs are in the process of completely revamping their growth models from the bottom up amid new and unpredictable consumer behavior. What are those metrics? Andrew : If you are a travel company right now, I think you’re seeing very specific metrics dropping.

Founder 36

Founder Conversion Technical Review Cash Position 36

Duct Tape Marketing

AUGUST 24, 2017

And that’s why I brought Marylou Tyler, founder of Strategic Pipeline and author of “Predictable Prospecting” onto this episode of The Duct Tape Marketing podcast. She’s the founder of Strategic Pipeline, a Fortune 1000 sales process improvement consulting group, but it also has a lot to say about small business.

Sales 35

Sales Conversion Revenue Email 35

Steve Blank

NOVEMBER 5, 2009

The first step in Customer Development was Customer Discovery ; extracting hypotheses from the business plan and getting the founders out of the building to test the hypotheses in front of customers. Good if you have your own money, better if the cash comes from investors, but best if it’s revenues from customers.

Customer Development 262

Customer Development Developer Customer Silicon Valley 262

Duct Tape Marketing

JANUARY 30, 2015

5 Content Metrics Every Marketer Needs to Analyze written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing. Still, many B2B marketers rely on assumptions to inform their content decisions. To put these metrics into perspective, look at Bizible and how it assesses its blog’s impact on the business.

Metrics 28

Metrics Marketing B2B Analytics 28

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. According to Walker: “B2B buyers are discovering, researching, and evaluating products in places companies can’t track.”. via Revenue Champions].

B2B 103

B2B Social Media Channel Audience 103

Startup Lessons Learned

DECEMBER 28, 2009

Or, phrased more hopefully, "I see how you can use continuous deployment to run an online consumer service, but how can it be used for B2B software?" Monitoring of real-world metrics. No automated test is going to catch that, but it still will drive revenue to zero. Monitoring of real-world metrics.

Continuous Deployment 122

Continuous Deployment San Francisco Lean Metrics 122

Mucker Lab

APRIL 6, 2023

What should an early-stage startup founder focus on if they want to implement PLG? What should the founder avoid if they want to implement PLG? But for early stage founders, I think there are two particular scenarios where PLG can be really helpful. What do you feel like early stage startup founders should focus on first?

Product 78

Product CTO Hire Startup Fractional CTO 78

ConversionXL

MAY 27, 2022

The metrics. B2B demand generation focuses on ROI. Vanity metrics are less important. Elevate your founder and employee personal brand. Take SparkToro founder Rand Fishkin. Inside sales CRM Close.io , for example, grew its company to $6+ million in annual revenue with thought leadership-fueled content marketing.

Demand 115

Demand Affiliate Audience Leadership 115

Duct Tape Marketing

AUGUST 24, 2017

My guest for this week’s episode of the Duct Tape Marketing Podcast is Marylou Tyler, founder of Strategic Pipeline , a Fortune 1000 sales process improvement consulting group. She’s also the author of Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline , as well as Predictable Revenue.

Sales 38

Sales B2B Framework Email 38

Ben's Blog

AUGUST 17, 2020

OH in South Park, San Francisco (or on Zoom from Big Sky, Montana): “OMG, crazy – that firm just paid 100x revenue to invest in [insert hot startup here] – what could they be thinking?” A multiple is a company value divided by a metric.

Valuation 36

Valuation Balance Sheet Cofounder Forecast 36

ConversionXL

JANUARY 18, 2022

Studies show that only 5% of B2B customers are ready to buy. HubSpot has built its brand to over 100,000 customers and $1 billion in annual recurring revenue in 2020. On brand building, Intuit co-founder Scott Cook once said: “A brand is no longer what we tell the consumer it is, it is what consumers tell each other it is.”.

Equity 94

Equity Marketing Social Media Software Review 94