Duct Tape Marketing

JUNE 23, 2022

The Strategy Behind Building A Thriving Online Community For Your Brand written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jenny Weigle. In this episode of the Duct Tape Marketing Podcast , I interview Jenny Weigle. 3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58]

Community 92

Community B2B B2C Technical Review 92

Duct Tape Marketing

MAY 25, 2022

Transforming Marketing With Artificial Intelligence written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Paul Roetzer. In this episode of the Duct Tape Marketing Podcast , I interview Paul Roetzer. 5:18] How will AI impact the marketing profession? [7:21]

Artificial Inteligence 89

Artificial Inteligence Marketing Cofounder SMS 89

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn what growth hacking in marketing is and what it’s not. The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Why do people think growth hacking in marketing is controversial?

Retention 113

Retention Marketing Acquisition Channel 113

Duct Tape Marketing

MARCH 30, 2022

How To Build Trust, Increase Authority, And Rank High With Google written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Dale Bertrand. In this episode of the Duct Tape Marketing Podcast , I interview Dale Bertrand. 5:43] Do things like keywords in your titles, metadata, and your URL matter anymore? [9:14]

Technical Review 87

Technical Review SEO Metadata Algorithm 87

YoungUpstarts

MAY 30, 2014

by Nikole Haiar, Director Marketing, Retail & Partner Services at Hostway Corporation. The economy is slowly improving, but the job market remains tough, especially for new college graduates. Until fairly recently, traditional companies considered social media a trendy marketing tool.

Social Media 174

Social Media Mobile Analytics Cloud 174

View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Below, she shares lessons learned from the earliest days of marketing the company and how this has translated to her second startup role as VP of Marketing at Toast. How did you address that?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

YoungUpstarts

JULY 30, 2014

by Nikole Haiar, Director, Marketing Campaigns & Programs at Hostway Services, Inc. If your hosting partner doesn’t allow this, it’s time to find one that does. The holiday season might seem distant today, but for e-commerce merchants, there’s no time like the present to get prepared for the annual rush.

Software Review 165

Software Review B2B Security Technical Review 165

Duct Tape Marketing

SEPTEMBER 30, 2022

How Typeform Stands Out In A Crowded Market written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Karrie Sanderson. In this episode of the Duct Tape Marketing Podcast , I interview Karrie Sanderson. Take The Marketing Assessment: Take the Assessment. Like this show? Duct Tape Transcript.

Marketing 75

Marketing Differentiation B2C PR 75

VC Cafe

JANUARY 20, 2014

2014 will be a BIG year for Digital Marketing. AdAge’s annual survey of top B2B marketers found that 80% have boosted their digital marketing budgets, the highest proportion ever. In 2014, those bucks will flow toward content marketing, social media lead-gen and analytics tools.

B2B 111

B2B Technology PPC Marketing 111

YoungUpstarts

APRIL 30, 2015

By Nikole Haiar, Director of Marketing at Hostway Services, Inc. Cloud hosting comes with its own set of PCI compliance considerations, particularly if the platform is leveraged for the storage or transmission of payment card information. One of the best ways to ensure compliance is to work with a compliant service provider.

Cloud 100

Cloud Security B2B Database 100

Mike Michalowicz

FEBRUARY 11, 2013

The most common question entrepreneurs ask me, is “how can I improve my marketing with no or little money?’ Just one of these ideas may trigger a marketing opportunity that you never considered before. Just one of these ideas may trigger a marketing opportunity that you never considered before. Facebook It! Blog Tour.

Small Business 167

Small Business Marketing PR Social Media 167

Duct Tape Marketing

JULY 14, 2022

Automating Your Webinars The Engaging And Delightful Way written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Melissa Kwan. In this episode of the Duct Tape Marketing Podcast , I interview Melissa Kwan. Melissa Kwan set out to solve a problem in the market she was facing herself. eWebinar.com.

Technical Review 83

Technical Review Demand Cofounder Video 83

YoungUpstarts

SEPTEMBER 10, 2018

Follow them on Twitter and/or other forms of social media, in order to find out about Q&A webinars they host or to contact them directly. Here are two of the reasons we were not accepted: The market strategy is not clear. The market strategy made complete sense to me and my team members. Of course it made sense to us.

Programming 124

Programming Chile B2B B2C 124

Duct Tape Marketing

APRIL 7, 2022

Optimizing Your Agency For Profitability written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Marcel Petitpas. In this episode of the Duct Tape Marketing Podcast , I interview Marcel Petitpas. More About The Duct Tape Marketing Consultant Network: Learn more here. I'm impressed.

Cofounder 75

Cofounder Hosting Networking Software Review 75

ConversionXL

NOVEMBER 24, 2021

For Apple, Senior VP of Worldwide Marketing, Greg “Joz” Joswiak, connects with his audience by sharing content that reflects the brand’s Why (innovation, challenging the status quo, “Think Different”). SparkToro is an audience research platform that helps marketers find their prospective customers’ main sources of influence.

Reputation 134

Reputation Audience Management Social Media 134

Duct Tape Marketing

JUNE 7, 2023

How Employee Experience Shapes Brand Perception written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tiffani Bova In this episode of the Duct Tape Marketing Podcast , I interview Tiffani Bova. Tiffani is also the host of the podcast  What’s Next! with Tiffani Bova. Like this show?

Employee 75

Employee Technical Review Advisory Board Sales 75

David Teten

JANUARY 11, 2020

The challenge is that my time and money budget for “influencing”–content creation and marketing– is minimal. Also, since I’m not trying to be a full-time marketer, I can’t use some of the standard celebrity techniques. But for B2B sales, meeting people in person is often mandatory. I host on Hostforweb **.

Social Media 60

Social Media Technical Review Media Private Equity 60

YoungUpstarts

JULY 13, 2020

Businesses who utilise their brand to capture the brand affinity of their audience can drive new business and cement their place in the market. Digital Marketing. Shouting from the rooftops about the benefits of digital marketing as a tool to promote your brand is almost a parody at this point. Creating a brand strategy.

Marketing 147

Marketing Social Media Audience eCommerce 147

crowdSPRING Blog

FEBRUARY 6, 2015

We do like to talk about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! Plans to Prosper: Small Biz Marketing Doesn’t Mean Small Impact crowdspring.co/1BagPro. The New Era of the Hybrid Marketer crowdspring.co/1zbayAT.

Small Business 48

Small Business Design Seattle Social Media 48

Duct Tape Marketing

DECEMBER 1, 2022

Finding Your Voice And Using It To Make Ridiculously Good Content written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Ann Handley. In this episode of the Duct Tape Marketing Podcast , I interview Ann Handley. Take The Marketing Assessment: Like this show? Duct Tape Transcript.

Charlotte 88

Charlotte Audience Technical Review Chicago 88

Software By Rob

OCTOBER 14, 2010

Photo by DeclanTM This article is #7 in a series about startup marketing. I’ve gone on and on about the subject of pre-launch marketing on my podcast , made mention of it in my book , went into detail on TechZing , and again on a recent Micropreneur Academy conference call. Far more important is marketing execution.

Software Review 77

Software Review Marketing Technical Review Software 77

YoungUpstarts

MARCH 27, 2020

Press outlets are also likely to be interested in any launch events that you host , as these can generate buzz and make your business a hive of activity during the first few days of your opening. Attend Trade Shows.

PPC 179

PPC Social Media Audience Advertising 179

steveblank.com

JULY 8, 2011

Home Books for Startups Guide Secret History-Bibliography Steve Blank Startup Tools Steve Blank Entries RSS | Comments RSS Email Subscription Get Steve Blank via your RSS Feed RSS - Posts RSS - Comments Categories Air Force (12) Ardent (10) Audubon (1) Big Companies versus Startups: Durant versus Sloan (39) Business Model versus Business Plan (..)

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Hearpreneur

DECEMBER 15, 2017

I set out to address the environmental hazard of single use plastic bags and all the waste they were (and still are) by introducing a better solution, ECOBAGS®, to the market; a reusable bag made both ethically and sustainably. 8-Provide high-quality personalized marketing. I’ve always had a strong passion for online marketing.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

YoungUpstarts

NOVEMBER 16, 2015

Whether a company has a traditional office and a website or is entirely based online, e-marketing is essential to success. Merchandisers and producers alike need a keen sense of familiarity with the internet and marketing. What You Should Know About SEO. Here are a few tips you should follow when operating online: 1.

SEO 100

SEO B2B Mobile Reputation 100

Up and Running

SEPTEMBER 18, 2014

Even B2B companies need a point-of-contact to provide solutions. That was part of the package they had paid for—something that would allow them to circumvent the customer service team in order to have their problem dealt with immediately by someone with digital marketing expertise, and by the same person that helped put their site together.

Customer 113

Customer Design Web B2B 113

SoCal CTO

NOVEMBER 10, 2009

I was in charge of all product management and marketing for the first year-and-a-half, that was a great learning experience with a very talented team of folks. It was also beneficial because I got some good experience with both B2B and B2C business models. After BITSource was successfully acquired, I moved to L.A.

Management 150

Management Product Entrepreneur Silicon Valley 150

Women Entrepreneurs Can

JUNE 23, 2020

When many companies look at trying to generate as many leads as possible, a lot will first think of SEO or PPC as a means of gathering such leads or interest. For example, you may find that with a B2B software company, it would be best that they market on Linkedin, however, a clothing company may be better on Instagram.

Social Media 52

Social Media Media PPC SEO 52

Hearpreneur

OCTOBER 21, 2020

To move forward, I’ve started by abandoning my DIY websites and investing in a professionally-managed SEO-friendly website. This will allow me to start using the advertising markets that I’ve always dreamed about using. I want to teach the masses via livestreams and host retreats 4 times per year to help women Give it To The People.

Ghana 143

Ghana Entrepreneur Green Curation 143

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. How do you measure SEO performance on a page level? Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

Austin Startup

JULY 12, 2010

37signals’ dustup with GetSatisfaction almost 2 years ago now for bullying marketing tactics is still cited as an example of how, especially when it comes to customer care, the question of who “owns” your interactions with your users (and they with you) is a sensitive subject. Customer Care Today.

Customer 80

Customer Harvest B2C Technical Review 80

YoungUpstarts

NOVEMBER 27, 2014

By Nikole Haiar, Director of Marketing at Hostway Services, Inc. Hostway’s custom online store software allows companies to use the shopping cart of their choice in connection with a shared hosting environment. Hostway can provide the best-in-class foundation your e-commerce company needs to guarantee its success.

B2B 157

B2B Social Media SEO Cloud 157

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. Those places where your buyers are being actively influenced by the marketing activities you cannot track are called: the dark funnel. The dark funnel refers to the different places where buyers engage and make decisions that marketing teams can’t attribute.

B2B 103

B2B Social Media Channel Audience 103

www.vccafe.com

MARCH 11, 2013

VC Cafe highlights everything you need to know from hosting your code in hackathons to open source legal docs. Whether you’re wondering what site search you should use or what is the best email marketing tool, knowledge is power. Inbound Marketing vs Interruption marketing. Email marketing. Market Research.

Software Review 53

Software Review Technical Review Startup 53

YoungUpstarts

AUGUST 13, 2015

By Nikole Haiar, Director of Marketing at Hostway Services, Inc. One way to prevent waiting is to utilize a robust hosting provider like Hostway. We all have our favorite foods that, try as we might, we simply can’t resist. Mine happens to be the ooey-gooey, sweet goodness that is the Cinnabon.

B2B 100

B2B eCommerce Social Media SEO 100

Duct Tape Marketing

JULY 7, 2022

The Way To Raise Your Prices Without Losing Customers written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jeb Blount. In this episode of the Duct Tape Marketing Podcast , I interview Jeb Blount. Take The Marketing Assessment: Marketingassessment.co. JebBlount.com. Salesgravy.com.

Customer 86

Customer B2B Framework Sales 86

Duct Tape Marketing

AUGUST 31, 2017

The New Copywriter: Meeting Modern Content Writing Demands written by Guest Post read more at Duct Tape Marketing. 1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting.

Demand 47

Demand B2B Curation SEO 47