ConversionXL

JANUARY 18, 2022

Studies show that only 5% of B2B buyers are ready to buy. Lean into your strengths, and don’t try to appeal to everyone. What: Wynter helps marketers to improve their copy with a panel of engaged B2B professionals. There’s only so much you can say about B2B panels in a way that nobody else has. Image source.

Marketing 109

Marketing Social Media Non-Compete Audience 109

ConversionXL

JUNE 2, 2022

If ABM gives your ideal customer everything they want and need to become a long-term partner, is there actually a need for lead generation? According to Demand Gen Report, 56% of B2B buyers say that a web search is their first resource, and 79% say the winning vendor’s content significantly impacts their buying decision.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

Duct Tape Marketing

JULY 24, 2019

There is certainly some validity to the concept of finding and leaning into your niche. For lots of entrepreneurs, particularly those working in B2B industries, you’ll encounter clients who want to work with people who have worked with similar companies. Why Do People Fall for the Niche Approach? You will change.

B2B 68

B2B Lean Community Technical Review 68

ConversionXL

NOVEMBER 5, 2020

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. These days, many agencies start as a lean operation. Inversely, if you’re using the agency model to fund another startup or product, you should probably keep things lean. Most B2B buyers know this.

PR 120

PR B2B Lean Audience 120

Duct Tape Marketing

MAY 24, 2023

He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. 04:59] What platforms should B2B focus on? [09:29] So there's the, the cat icon that kind of symbolizes that we're your partner on your desk, just like your cat.

Social Media 78

Social Media Media B2B B2C 78

Ben's Blog

MAY 15, 2020

This episode explores how to think about growth in turbulent times, according two growth experts: a16z general partner Andrew Chen, who previously led the growth team at Uber, and Brian Balfour, formerly the VP of Growth at HubSpot, now the founder and CEO of Reforge, a masterclass in growth strategies.

Founder 36

Founder Conversion Technical Review Cash Position 36

View from Seed

JANUARY 28, 2016

On Wednesday, my partner David wrote about how we’ve been using our office space (and network and other resources) to support pre-seed companies. It creates focus and discipline and instills pressure to remain lean and not expand the team too quickly. You can find that here.

Cofounder 120

Cofounder Finance Founder Syndicate 120

David Teten

DECEMBER 3, 2019

But in business, you want a lot of partners. In the private equity universe, most Partners have primary training as deal-makers, not as managers. See Bessemer Venture Partners’ A comprehensive guide to security for startups. Many tools designed for B2B marketing in general are also relevant to investors. 2) Market .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Steve Blank

NOVEMBER 5, 2009

Did the partner have a good or bad day, etc. Your presentation doesn’t have a single word about Lean Startups or Customer Development. We were able to raise a Seed round from Bessemer Venture Partners on a powerpoint idea, and never found the repeatable customer model. Did the VC’s like your team ? In fact, just the opposite.

Customer Development 267

Customer Development Developer Customer Silicon Valley 267

Duct Tape Marketing

JANUARY 17, 2024

But as far as getting clients, again, we're probably talking about selling professional services to other businesses, B2B, right? Think of an attorney who before they make partner, has to do their own research, has to do their own outreach, who has to do their own marketing? (15:17): Phil (18:32): Don't partner too soon.

ChatGPT 72

ChatGPT Email Sales Campaign 72

Steve Blank

NOVEMBER 9, 2009

I had hired the VP of marketing from a potential software partner who was responsible to get all this 3 rd party software on our computer. I’ve been on the side of your potential partners, and I know that often too much ‘persistence’ is offputting. Oh, and we had no installed customer base. u have to be creative, too.

Silicon Valley 331

Silicon Valley Software Review RSS Technical Review 331

ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. The median figures for each strategy should give you an idea of which program to lean towards. In the long term, you might move from being a vendor for the account into a partner and advisor. ABM doesn’t stop at lead generation or new opportunities.

Customer 98

Customer Marketing Channel Acquisition 98

Brandanew

OCTOBER 13, 2015

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. RELATED: Partner with Brandanew to define your 2016 Content Marketing Strategy. As I shared earlier, social media trends for 2016 are leaning towards videos.

Social Media 100

Social Media Marketing SEO B2B 100

View from Seed

NOVEMBER 7, 2019

But there is also opportunity in lean times. Roughly 18-24 months ago, people started to revisit the question of unit economics… what is the underlying profitability of a B2C transaction or a B2B SaaS contract once all the appropriate costs are factored in. Survival is the order of the day. 2012-2016: The Era of Blitzscaling.

IPO 202

IPO Early Stage Cofounder B2C 202

Rob Go

JANUARY 28, 2016

On Wednesday, my partner David wrote about how we’ve been using our office space (and network and other resources) to support pre-seed companies. It creates focus and discipline and instills pressure to remain lean and not expand the team too quickly. On Tuesday, I wrote a post to help define pre-seeds and give context to their rise.

Cofounder 28

Cofounder Finance Founder Syndicate 28

Hippoland

FEBRUARY 12, 2018

V4: Helping directors of marketing at series B B2B SaaS companies who have previously bought ads in email lists get customers profitably. Those who didn’t have a product or much of a product used a concierge model of sorts ala Lean Startup philosophy to start running their business. I.e. how has this investor made money before?

Seed Stage 48

Seed Stage Business Model B2B Email 48

Hippoland

FEBRUARY 12, 2018

V4: Helping directors of marketing at series B B2B SaaS companies who have previously bought ads in email lists get customers profitably. Those who didn’t have a product or much of a product used a concierge model of sorts ala Lean Startup philosophy to start running their business. I.e. how has this investor made money before?

Seed Stage 48

Seed Stage Business Model B2B Email 48

Austin Startup

JUNE 26, 2019

We tried, and opted out of, potentials for pivots; we pitched for game-changing partners and acquisitions that did not ultimately convert. As a boot-strapped founder aka our biggest investor, one of the things I leaned into uncovering was the unknown. Lean into it. What did our customers think? Step on the scale. We pitched.

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

ConversionXL

SEPTEMBER 24, 2012

I had been doing B2B sales for several years, and I was really good at it. The job was building relationships with partners and advertisers and to sell advertising. Also, anyone who has worked in a B2B service business knows that it requires quite a lot of hand holding. Partnering for products. Time matters.

Panama 124

Panama Africa Internet Email 124

Agile VC

NOVEMBER 7, 2019

But there is also opportunity in lean times. Roughly 18-24 months ago, people started to revisit the question of unit economics… what is the underlying profitability of a B2C transaction or a B2B SaaS contract once all the appropriate costs are factored in. Survival is the order of the day. 2012-2016: The Era of Blitzscaling.

IPO 100

IPO Early Stage Cofounder B2C 100

Startup Lessons Learned

OCTOBER 23, 2009

This is especially useful in situations, like most B2B businesses, where the total number of customers is likely to be small. The lean startup methodology is based on enlisting customers as allies, which requires honesty and integrity. The following was written an actual lean startup practitioner. Read on and judge for yourself.

San Francisco 144

San Francisco Customer Wiki Lean 144

Up and Running

OCTOBER 21, 2014

Given the number of funding resources available today, you shouldn’t have too much of a problem getting that initial start-up cash, especially if you focus on a lean business model or MVP route to market. What exactly are you doing, who is your target audience, who are key partners or employees, how much money do you require to get started?

Elevator Pitch 166

Elevator Pitch Software Review SBA Business Plan 166

online.wsj.com

SEPTEMBER 23, 2012

The company raised $45 million in venture capital from firms including DCM, Emergence Capital Partners and Bessemer Venture Partners, and built partnerships with AOL Inc., David Cowan of Bessemer Venture Partners has stuck with Mr. Dreymann. Harley Goes Lean to Build Hogs. Business Services (B2B). Comcast Corp.,

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

Steve Blank

JULY 27, 2015

Venk Shukla , president TiE Silicon Valley and general partner, Monta Vista Capital. Steve also teaches my Lean LaunchPad course at Berkeley and Stanford, and is the cofounder of Kinetrope, a product design shop working on bringing to market devices in the area of entertainment and IoT. Steve Weinstein , CEO of MovieLabs.

Channel 120

Channel India Technical Cofounder Silicon Valley 120

Duct Tape Marketing

AUGUST 21, 2019

He is a partner at the Barkley ad agency. Today’s consumer and today’s employee, all things being equal, leans to purpose or values-driven brands. Jeff Fromm: There are plenty of B2B companies that are doing things in the sustainability space, and local companies do things. Find out at gusto.com/tape.

Kansas City 50

Kansas City Kansas Technical Review Conversion 50

steveblank.com

JULY 8, 2011

AgileZen – project management visually see and interact with your work Kanbanery – Simple online team or personal kanban board LeanKit Kanban – Great for visualizing work of product development Kanban Pad – “Nice and lean” and free online Kanban tool Banana Scrum – A tool simple as Scrum itself.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Lean Methodology Sources. Steve Blank on Lean Customer Development. Part 3- Lean Cust.

Software Review 53

Software Review Technical Review Startup 53