ConversionXL

MARCH 6, 2019

On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product. LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. The growth of B2B video marketing. But LinkedIn owns the lucrative B2B audience.

Video 129

Video B2B Technical Review Campaign 129

ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. And sales enablement software helps arm sales teams with the information they need to close sales. Look at some typical B2B marketing KPIs: Number of leads generated. Site traffic.

B2B 48

B2B Sales Technical Review Software Review 48

The Startup Magazine

JUNE 19, 2022

Your B2B sales effort is based on your ability to attract and retain prospects. If you want to boost your conversion rates, you need to create a great B2B sales plan. And if you’re not sure how to reach your goals, these B2B sales tips that we prepared will help you reach the revenue and success you’re hoping for. Focus on OKRs.

B2B 143

B2B Sales Elevator Pitch Lead Generation 143

YoungUpstarts

MAY 16, 2019

Even with project management software, a well-trained team, and the best of intentions, it’s not uncommon to see projects take much longer than planned and blowing the budget- sometimes by a lot. However, you can diffuse scope creep by utilizing strong project management and ownership over the end-product.

Software Review 140

Software Review B2B Metrics Management 140

ConversionXL

SEPTEMBER 20, 2021

As with most platforms, there are metrics that matter, and vanity metrics. With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. Both metrics represent high engagement.

Analytics 134

Analytics Metrics Channel Video 134

SoCal CTO

MAY 21, 2012

Many of the factors are not obvious and include building mystery to drive margin, why boring B2B companies often win but are challenging in other ways, how bootstrapping wins, integrating metrics from the start and many other similar lessons. He ends by looking at how this might help startups in the room.

Fractional CTO 175

Fractional CTO CTO Hire Startup Social Network 175

David Teten

DECEMBER 16, 2015

I review a lot of board decks with a beautifully hand-crafted page with metrics for the company. Good metrics are comparable across industries; comparative ; readily understandable; and help drive decisions. Comparative means that you can compare a metric across time periods, groups of users, or competitors. So how do you do it?

Metrics 60

Metrics Analytics Balance Sheet .Net 60

SoCal CTO

NOVEMBER 10, 2009

He has a really interesting background as a product manager and now an entrepreneur. Like many product managers, my background is fairly eclectic. That's where I learned I enjoyed interacting with customers and working with development teams to build and launch products. Tell me a bit about your background. How did it help you?

Management 150

Management Product Entrepreneur Silicon Valley 150

ConversionXL

AUGUST 18, 2020

For SaaS companies, there are the obvious ones, like your brand name and product category (e.g., email marketing software,” “accounting software”), but Google processes more than 40,000 searches per second. The SEO Pyramid categorizes search term types for B2B SaaS businesses. Take “proposal software” as an example.

Framework 123

Framework B2B SEO Search 123

YoungUpstarts

JUNE 10, 2019

Even with project management software, a well-trained team, and the best of intentions, it’s not uncommon to see projects take much longer than planned and blowing the budget – sometimes by a lot. However, you can diffuse scope creep by utilizing strong project management and ownership over the end-product.

Software Review 113

Software Review B2B Metrics Management 113

ConversionXL

FEBRUARY 3, 2022

But, as Sean Ellis notes, it isn’t about manipulating customers—it’s about helping them: “Sustainable growth is about understanding the value people get from your product and helping people realize this value. Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. If you’ve ever received an email with personalized product recommendations or a retargeting ad on Facebook for a product you left in your cart, that’s omnichannel marketing in action. Who are you marketing to at each stage?

Customer 118

Customer Marketing Channel Audience 118

ReadWriteStart

JULY 7, 2021

Business to Business (B2B) – Also referred to as Enterprise to Enterprise, it is typically utilized to transport documents, equipment, reports, and raw materials from one place to another. For example, manufacturing companies use On-demand courier delivery apps for kickstarting their production activities in their factories and plants.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

ConversionXL

JANUARY 18, 2022

Indeed’s CMO Paul D’Arcy says their priority is brand awareness and reducing friction: “The number one thing we’re doing is making sure that that product is everywhere and a click away when people are looking for a job or looking to hire.” [ via The Drum ]. Deciding on this starts with your “why,” which we’ll cover in a moment.

Marketing 128

Marketing Campaign Software Review Tulsa 128

ConversionXL

MAY 27, 2022

Stage 1: Target the right metrics for an effective long game. In today’s market ( 8,000 martech products alone ), it’s easier to attract the right customer with material they value than it is to chase down and convert a prospect who isn’t ready to buy. Metrics for your demand generation funnel. email, ads, retargeting, etc.)

Demand 124

Demand B2B Distribution Channel 124

The Startup Magazine

OCTOBER 24, 2018

With more and more businesses realizing videos for marketing and brand education, 73% of B2B organizations say they have received a positive ROI after using video marketing. Fortunately, the software you need for an entry into the professional level streaming does not have to be expensive. How would you do it? 1. Dacast.

Software 104

Software Bandwidth API Flash 104

ConversionXL

FEBRUARY 27, 2019

That’s what a digital marketer told me while trying to sell me his messenger bot software. If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. Want them to buy your product? Show users why the product is perfect for them. “Email marketing is dead.”

Email 133

Email Software Review Campaign Metrics 133

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

YoungUpstarts

APRIL 29, 2020

Streamlining some of those tasks can help ease the burdens, and there are many ways your company could be streamlining which not only saves you money but increases productivity and customer service. Also know as B2B, business to business is a form of commerce that takes place between two businesses rather than business to consumer.

Small Business 207

Small Business B2B Mobile Software 207

ConversionXL

OCTOBER 16, 2022

They’ve bought your product multiple times and are ready to tell others. Although the campaign only generated 20 new customers, they each spent an average of $150 on products, generating $3,000 in revenue. Basic metrics like deals completed and revenue generated don’t measure customer acquisition success.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Mucker Lab

APRIL 6, 2023

Hila Qu joined Mucker’s Tony Yang for an Ask-Me-Anything (AMA) conversation about Product-Led Growth (PLG) for Startups to kickoff the 2023 Mucker Growth Series. The other dimension you need to think about is the product complexity. As an individual user, I have absolutely no interest in using this product myself or testing it out.

Product 78

Product CTO Hire Startup Fractional CTO 78

ConversionXL

MARCH 5, 2019

For example, Is the person who uses your product/service the decision-maker, or is there someone higher up? Psychographics can provide insight on the “why” —what problem consumers need to solve and their concerns or opinions that relate to your product. Are these people that could benefit from using our product/service?

Email 130

Email Campaign Reputation San Diego 130

ConversionXL

JUNE 8, 2017

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. The website, the mobile application, the advertising, the support, the different screens and features of the product… everything could be personalized. Image Source. The solution?

Programming 97

Programming Revenue Analytics Software Review 97

crowdSPRING Blog

JANUARY 28, 2019

They offer both free resources and a Pro membership, and they host the annual MarketingProfs B2B Marketing Forum. Buffer is a fantastic social media management software that allows you to schedule and analyze all of your social media accounts in one handy spot. ” Their goal is to educate marketers from the ground up.

Small Business 106

Small Business Marketing Social Media SEO 106

ReadWriteStart

FEBRUARY 20, 2013

And it’s true that offering a base-level product for free to gain visibility and marketshare and then converting a subset of users to a paid, premium version is not a viable strategy for every business. By offering your product for free, you run the risk of cementing that value in the minds of customers.

B2B 60

B2B Product Small Business Administration SBA 60

Austin Startup

JULY 2, 2021

Chargify, the leading billing platform for B2B SaaS, announced today the massive productivity improvements and decrease in operating costs that CareerPlug has achieved using its new Chargify Business Intelligence product. This saves our operations and finance teams hours of manual work each week.

San Antonio 67

San Antonio B2B Texas Ireland 67

ConversionXL

DECEMBER 16, 2020

Written answer : The images of the products I added to the cart were small and I couldn’t immediately verify if I’m buying the right products. If you have a compelling value proposition for your product/service, chances are you’ve already identified your target audience —who they are, what they need, why they should buy from you.

Technical Review 92

Technical Review Software Review B2B Design 92

ConversionXL

MARCH 28, 2014

Even if you’re not creating your own explainer video, this article will help you understand what you should expect from working with a professional production company, so you don’t end lose time, dollars or your hair. Or A Product Demonstration. What Is An Explainer Video? A Tutorial. A Company Overview. image source. (Do

Video 122

Video Software Review Cofounder Metrics 122

ConversionXL

MAY 22, 2017

A Brief History of Marketing Technology Software. How their product leaders and CMOs embrace the change adjusting product/marketing strategies based on new technologies. How their product leaders and CMOs embrace the change adjusting product/marketing strategies based on new technologies. All manual operations.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Startup Lessons Learned

JULY 5, 2010

Four Steps primarily centers its stories and case studies on B2B hardware and software startups. This new volume also tackles examples from the Internet and wireless startups of today, both B2B and B2C. Four Steps primarily centers its stories and case studies on B2B hardware and software startups.

Customer Development 166

Customer Development Developer San Francisco Customer 166

David Teten

SEPTEMBER 23, 2017

An investor had few hard metrics other than the actual financials, and little technology to make the process scaleable. Over the past few decades, better metrics became available, and investors could take a more analytical, data-driven approach. Many tools designed for B2B marketing in general are also relevant to investors.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Demand generation combines marketing tactics, strategies and programs to create awareness and drive interest in your products or services. 70% of buyers are already clued up on a product before they talk to sales, if they talk to sales at all.

Demand 95

Demand Management B2B Campaign 95

Startup Professionals Musings

MARCH 8, 2017

Check your brand definition against the clarity of this one from Xerox for office software. Assess social media relevance to your product or service. If your business is industrial B2B products, social media may be low on your list. These days, video production is also a useful skill.

Social Media 147

Social Media Media B2B Analytics 147

Startup Lessons Learned

DECEMBER 28, 2009

Or, phrased more hopefully, "I see how you can use continuous deployment to run an online consumer service, but how can it be used for B2B software?" That continuous deployment leads to lower quality software than software built in large batches. Most customers of most products hate new releases. Another release?

Continuous Deployment 122

Continuous Deployment San Francisco Lean Metrics 122

Duct Tape Marketing

JUNE 7, 2023

You know, they don't know which products to upsell and cross-sell or what's the best for customer. So if your frontline team doesn't have what they need, it shows itself in those experience metrics on the customer side. And it wasn't just like, you know, was the product or service, great. Is the product and service good?

Employee 76

Employee Technical Review Advisory Board Sales 76

Seeing Both Sides

JULY 11, 2013

In every start-up, finding initial product-market fit is a magical moment. You dive deep into a customer development process, working closely with a few customers who feed you requirements and are willing to trial an imperfect product that is evolving quickly. I''ll discuss each one below. 1) Enterprise Sales.

Sales 50

Sales Technical Review Software Review B2B 50

ConversionXL

JANUARY 31, 2014

What are you using our product for? Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight. You need to look at a metric, ask “so what?” – and have an answer.”. Message Match] Project Management Software. States what your product does (Markitekt = We make websites sell ).

Analytics 134

Analytics Video Matching Conversion 134